#15 Candice Carcioppolo | Branding like Ryan Serhant

Welcome to another thrilling episode of TOP DOGZ, the podcast that empowers real estate professionals with cutting-edge insights and actionable strategies to dominate their market. In this must-listen episode, we sit down with Candice Carcioppolo, a renowned master in branding and social media marketing specifically tailored for realtors and real estate agents.
Dive deep with us as Candice unravels the secrets behind building a powerful brand on social media, providing realtors with the tools they need to stand out in a crowded market. From discussing the three essential types of content every realtor should post daily to enhance their brand and attract leads, to exploring innovative ways to engage with your audience through platforms like Instagram and MiniChat, this episode is packed with value.
Hear firsthand about Candice's approach to narrowing down niches, overcoming the fear of being pigeonholed, and the importance of authentic, relatable content over highly polished but less engaging posts. Discover the strategies that top real estate influencers, like Ryan Serhant, use to achieve success and how you can apply them to your own branding efforts.
Candice also shares invaluable tips on how to come off as an expert even when you're just starting, the significance of organic reach, and why your social media feed is essentially your digital resume. Plus, get insights into making "bold asks" on social media, the advantages of stories over traditional posts, and why live streaming can be a game-changer for your real estate business.
Whether you're a new agent looking to carve out your space or an experienced realtor aiming to elevate your online presence, this episode offers a wealth of knowledge and practical advice to help you achieve your goals.
Stay tuned until the end as Candice hints at a potential live Q&A session to dive deeper into your burning questions. This is an episode no realtor or real estate agent should miss, filled with actionable advice and insights to take your branding and social media efforts to the next level. Join us on TOP DOGZ, where we're all about helping you become the top dog in your real estate market!
Takeaways
Create actionable content that provides value and shows the pathway to success.
Narrow down your niche to target a specific audience and establish yourself as an expert.
Overcome imposter syndrome and embrace your expertise to stand out among other realtors.
Focus on creating good content rather than competing with bigger players.
Utilize raw and real footage to connect with your audience and build authenticity.
Add a human element to your posts to engage and connect with your audience.
Deal with negative feedback by setting boundaries and focusing on your goals.
Overcome fear and anxiety by taking small steps and building confidence.
Utilize the power of organic reach to grow your social media presence.
Make bold asks to engage your audience and generate leads.
Treat your social media feed as your resume and showcase your expertise.
Balance personal and professional content to create a well-rounded brand.
Be unique in your content to stand out and attract your target audience.
Overcome the fear of getting in front of the camera by taking small steps and practicing.
Build confidence by focusing on your goals and the value you provide.
Consider going live on social media to engage with your audience in real-time.
Don't forget to subscribe, share, and leave us a review. Let's revolutionize your real estate journey together!
Catch Candice on Instagram @ https://www.instagram.com/candicecarcioppolo/
And don't miss her podcast for more amazing information.
https://podcasts.apple.com/us/podcast/not-nice-clever/id1641972709