Episode 65 - The Holistic Marketer: Building a Strong Brand and Navigating the Challenges of Measurement in a Digital World with Nic Travis of Lloyds Bank

01/23/24 • 36 min

Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group.
You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they discuss:

Nic’s marketing reset wish: A focus on measurement
Building a robust measurement framework
Nic’s secret sauce for scaling and motivating online teams
The intersection of brand and performance marketing
The evolving role of CMOs
Driving personal growth with an endless loop of adaptability and staying curious

Nic brings 20 years of experience across a broad spectrum of e-commerce areas, including marketing, data privacy, web design/development, UX, CRO, and analytics. He has a proven track record of delivering growth and works as Head of Digital Marketing at Lloyds Banking Group, the UK’s largest retail bank.
His role includes managing an agency and client hybrid team and supporting the effective delivery of a substantial marketing budget. Nic is tasked with delivering a cross-channel, multi-year digital marketing transformation covering Measurement, Adtech, Martech, Data Consent / Privacy, and Channel Optimisation. His previous roles include Head of Digital at MBNA and User Experience Manager at Claire’s Accessories.
The full transcript is available here.

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Join them as they discuss:

Nic’s marketing reset wish: A focus on measurement
Building a robust measurement framework
Nic’s secret sauce for scaling and motivating online teams
The intersection of brand and performance marketing
The evolving role of CMOs
Driving personal growth with an endless loop of adaptability and staying curious

Support the show

Previous Episode

undefined - Episode 64 - Mastering the Balance between Profit and Purpose at Albertsons Companies: With Francisco Bram, VP of Marketing and Customer Insights

Episode 64 - Mastering the Balance between Profit and Purpose at Albertsons Companies: With Francisco Bram, VP of Marketing and Customer Insights

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, interviews Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies.
You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they discuss:

The shift from revenue-centric focused marketing to one that enriches customers' lives
Balancing profit and purpose: prioritising customer well-being
The role of marketing in brand storytelling and community connection
The importance of data-driven marketing in measuring impact and driving decision-making
The importance of contextually relevant advertising: bringing product marketing mindset to retail
Evolution of the CMO role toward data-driven decisions, managerial influence, and personal growth.

Francisco Bram is Vice President of Marketing and Customer Insights for Albertsons Companies. Francisco believes marketing should play a role in leading the discussion internally around prioritising customer well-being and leads the development and launch of “Sincerely Health”, a digital platform which has already netted over one million customers.

Francisco has over fifteen years of experience growing brands, products, and customers across tech, health, and retail. Throughout his career, more than $5B in topline revenue has been directly attributed to his marketing efforts.

Francisco has been recognized twice as a top 100 product marketing influencer and three times as a top product marketing mentor. With a growth mindset that allows him to innovate, take risks, and push boundaries to achieve breakthrough results, Francisco believes that the only constant in life is change.

The full transcript is available here.

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Next Episode

Episode 66 - The Role of a CMO as a Growth Evangelist, with Aparna Sundaresh of Unilever

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu.
You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they discuss:

Aparna’s marketing reset wish: Aligning purpose and profit in marketing
The need for brands to build authenticity, consistency, and commitment to their purpose to establish trust and credibility with consumers.
The role of marketing technology and data in building e-commerce capabilities
A shift in the buyer-seller relationship between CPGs and retailers and the role of retail media
An industry shift toward data-driven decision-making
Connecting upper and lower funnel activities to better understand data attribution

Aparna describes herself as a global citizen and C-Suite executive leader who believes that business can be a force for good. Her career is defined by creation and transformation while driving a commercial edge. She enjoys building brands, driving digital transformation, forging partnerships, and pioneering innovation. She has held C-suite positions at global and legacy brands like Unilever and Lipton.

The full transcript is available here.

Support the show