LinkedIn Goes ALL IN with Journalism (306)

01/14/22 • 66 min

1 Listener

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up.

The Information says media valuations are down except for paid subscription models. True? Well, not really.

LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help?

Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up).

In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up.

The Information says media valuations are down except for paid subscription models. True? Well, not really.

LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help?

Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up).

In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Previous Episode

2022 Content Predictions Episode (305)

All the wrong 2022 content predictions in one place.

From Robert -

Content Marketing and Marketing Content Operations Merge This Year - and become overall MarketingOPS. - Web 3.0 Stumbles with Security Concerns - But gets back on track. - A Big Tech Brand - Buys One of the Big Media Brands... - Data and Privacy actually become a thing in 2022. - Talent Acquisition will be the number one priority for businesses.

From Joe -

Multiple tech companies turn into large media enterprises. - META develops a closed crypto community. - Content marketers begin to learn the art of acquisition. - Social tokens go big in 2022 and other crypto predictions

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Next Episode

It's a Web3 Food Fight and We Want In... (307)

In this week's news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care?

There is a new bill on the hill about data and advertising. The only thing we know for sure is that first-party data is more important than ever. Get those emails ready to go!

Google/YouTube drops YouTube Originals. Can Google commit to anything? Was this a sound decision?

Joe raves about a Web3 chart and reviews the online battle for Web3 between Prof G and Packy McCormick. Of course, both Joe and Robert have a take. Robert then raves about Edelman's new trust report.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Podcast image: Universal Pictures