
Building a Brand with Heart: How to Create Real Connections & Community
12/09/24 • 11 min
🎙 Building a Brand with Heart: How to Create Authentic Connections & Community
Audiences today expect more from brands than just great products—they want to connect with brands that have purpose, authenticity, and heart.
In this episode, Mickey Maher and Corey Kay break down how businesses and leaders can build real brand trust and loyalty by embedding heart into their identity. They explore:
🔹 Why audience expectations have shifted—and why purpose-driven branding matters
🔹 How companies like Bunnings & community-driven brands build loyalty
🔹 The power of local impact and social good in brand storytelling
🔹 Real-life example: "Little Legends of League" campaign and its brand impact
🔹 Simple, actionable steps for brands to authentically connect with their audience
🎧 Whether you're a small business owner, a brand manager, or just passionate about making an impact with your brand, this episode is packed with strategies to infuse heart into your business and build a loyal audience.
🎧 Listen now and start building a brand that people truly care about!
Listen on your favorite platform:
🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout
Get in Touch:
- LinkedIn https://bit.ly/TCS-LinkedIn
- Website: https://bit.ly/TCS-ContactUs
- Email Mickey: [email protected]
- Email Corey: [email protected]
🎙 Building a Brand with Heart: How to Create Authentic Connections & Community
Audiences today expect more from brands than just great products—they want to connect with brands that have purpose, authenticity, and heart.
In this episode, Mickey Maher and Corey Kay break down how businesses and leaders can build real brand trust and loyalty by embedding heart into their identity. They explore:
🔹 Why audience expectations have shifted—and why purpose-driven branding matters
🔹 How companies like Bunnings & community-driven brands build loyalty
🔹 The power of local impact and social good in brand storytelling
🔹 Real-life example: "Little Legends of League" campaign and its brand impact
🔹 Simple, actionable steps for brands to authentically connect with their audience
🎧 Whether you're a small business owner, a brand manager, or just passionate about making an impact with your brand, this episode is packed with strategies to infuse heart into your business and build a loyal audience.
🎧 Listen now and start building a brand that people truly care about!
Listen on your favorite platform:
🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout
Get in Touch:
- LinkedIn https://bit.ly/TCS-LinkedIn
- Website: https://bit.ly/TCS-ContactUs
- Email Mickey: [email protected]
- Email Corey: [email protected]
Previous Episode

How Podcasting Builds Your Brand & Grows Your Audience
🎙 How Podcasting Builds Your Brand & Grows Your Audience
Podcasting isn’t just a content platform—it’s a powerful brand-building tool that helps you establish trust, create meaningful connections, and position yourself as an authority in your space.
In this episode, Mickey Maher and Corey Kay break down why podcasting is more important than ever for businesses, brands, and personal growth. They explore:
🔹 Why 50% of the world’s population listens to podcasts (and why it’s growing!)
🔹 How podcasting complements your social media strategy to increase engagement
🔹 The secret to building trust & credibility through authentic storytelling
🔹 Why your podcast’s audience size doesn’t matter as much as its impact
🔹 Real-world examples of businesses and individuals leveraging podcasts to grow
From personal branding to corporate storytelling, podcasting has become a must-have tool for content strategy. Whether you’re looking to grow your business, connect with your audience, or establish yourself as an industry leader, this episode will show you why podcasting is the game-changer you need.
🎧 Listen now and start building your brand through podcasting!
Listen on your favorite platform:
🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout
Get in Touch:
- LinkedIn https://bit.ly/TCS-LinkedIn
- Website: https://bit.ly/TCS-ContactUs
- Email Mickey: [email protected]
- Email Corey: [email protected]
Next Episode

Personal Brand: Master Your Greatest Weapon
With a combined 30+ years media experience working with talent across the country, Mickey Maher and Corey Kay from ThinkingCap Solutions share their process for uncovering, developing and evolving personal brands.
Discover how your personal brand is the foundation of a content strategy that not only sets you apart but deeply connects with audiences. Mickey and Corey break down their proven process for helping individuals and businesses craft authentic, impactful personal brands that resonate.
Whether you’re a professional, entrepreneur, or creative, this episode is packed with actionable insights to help you stand out, tell your story, and amplify your reach. Ready to unlock your brand’s potential? Let’s dive in.
#personalbrand #masteringpersonalbrand #thinkingcapsolutions #contentstrategy #audienceengagement
Listen on your favorite platform:
🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout
Get in Touch:
- LinkedIn https://bit.ly/TCS-LinkedIn
- Website: https://bit.ly/TCS-ContactUs
- Email Mickey: [email protected]
- Email Corey: [email protected]
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