The Future of Strategy and why marketers need a reality check

10/05/23 • 33 min

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This week WARC’s Lena Roland talks about the future of strategy with Richard Huntington, CSO at Saatchi & Saatchi and Mark Hadfield, founder of Meet the 85%. Discusses the calls for a research revolution as many popular methods used today leave marketers far removed from the reality of peoples’ lives.

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Previous Episode

How to bring bravery back to strategy

This week, WARC's Ann Marie Kerwin talks about bravery in strategy with Elizabeth Paul, chief strategy officer at The Martin Agency and Tomas Gonsorcik, chief strategy officer at DDB North America. A conversation about doing breakthrough work, the power of creativity, and advising clients on how to tackle thorny issues.

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Next Episode

WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence

The first of three daily episodes of the WARC Podcast from EffWorks 2023.

Catherine Driscoll, WARC's Commissioning Editor EMEA, is joined by Laurence Green, Director of Effectiveness at the IPA to introduce the day alongside three effectiveness experts.

Dr Grace Kite from Magic Numbers shares what brands need to know managing price rises and planning for inflationary times, and Tom Roach, VP Brand Strategy at Jellyfish, shares insights from his masterclass on excellence in digital creative. The final guest, Orlando Wood, Chief Innovation Officer at System 1, looks back to enduring creative principles and discusses what they mean for attention and digital channels today.

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