The Unofficial Shopify Podcast

Ecom Businesses often rely on Customer Lifetime Value (CLTV) to stay profitable, but the correct formula can be hard to calculate. Fear not! Mr. Daniel McCarthy is here with his expertise in statistical methodology and contemporary empirical marketing problems - which he published extensively on – ready to share why CLTV needs special attention from businesses and how they should go about doing it right. Don't miss this opportunity of a lifetime by learning more from an accomplished academic who's taken home numerous awards for research excellence.

Show Links

• Dan's youtube
• Dan's spreadsheet
• Business Insider
• Theta
• Theta Blog
• Emory Course
• Dan's website
• Dan's twitter
• Dan's linkedin

Sponsors

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

Never miss an episode

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

What's Kurt up to?

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Learn the current state of on-site conversions from Privy founder Ben Jabbawy.

After capturing over 100 million emails with Privy, Ben Jabbawy reveals:

• The most effective pop-up campaigns (that you probably aren't running)
• the dirty secret about checkout abandonment emails
• and what they're doing with $4.25M in funding

Ben is the founder of Privy, the leader in on-site conversions for Shopify stores. Through Ben’s leadership, he has helped grow Privy to support over 300,000 marketers in 180 countries. His data-driven approach to lead capture and on-site personalization has helped brands like Leesa Mattress, The Beatles, The Ellen Degeneres Show, and now you.

Tune in for more details!

Resources

• Privy's guide to cart abandonment
• Coupon code UNOFFICIAL gets 20% off any Privy premium plan for 3 months. Valid for new subscriptions only.

Share your thoughts

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Share this show on Twitter

Never miss an episode

• Subscribe on iTunes
• Join Kurt's newsletter

Help the show

• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe on iTunes

What's Kurt up to?

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube

Grow Your Store in 2018

• Apply to work with Kurt to grow your store.
• Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
• Learn what's Shopify Plus got that regular Shopify doesn’t?”

Sponsors

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager
• Outsource your Shopify customer service with Simplr

Keeping the needs of your customer in mind can be difficult as your business grows.

That's why it's necessary to outsource your customer service to keep meeting and exceeding your customers expectations.

But how do you do it? And what's the ROI of happy customers?

In this episode, you'll hear how outsourced customer service can increase conversions and delight customers... without risk to brand or budget.

Our guest today has led customer service operations supporting ten of the Fortune 100 companies. Vincent Phamvan, Head of Growth at Simplr, currently helps high-growth companies engineer unforgettable customer experiences through top-notch human + AI powered customer service.

Vincent and his innovation work have been featured in media outlets including Entreprenuer.com, Fast Company and The Tennessean. Plus he's the co-host of Startup Garage Live, a weekly livestream for entrepreneurs.

We'll find out:

• What are customers’ expectations for customer service for online stores?
• What are the different “stages” of customer service as they grow from small to large stores? What are the pain points for each stage?
• We know customer service is critical for brand-building, but how can customer service make stores money? (Especially during the holidays)

Tune in for more details!

Resources

• Exclusive offer for The Unofficial Shopify Podcast listeners, double the length of your Simplr.ai free trial from 7-days to 14-days. We'll help with your customer questions through email, live chat, or Facebook messenger for free for 14-days. Email [email protected] or visit simplr.ai/podcast to get started.
• Weekly Livestream
• Tw:@vphamvan
• LinkedIn

Share your thoughts

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Share this show on Twitter

Never miss an episode

• Subscribe on iTunes
• Join Kurt's newsletter

Help the show

• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe on iTunes

What's Kurt up to?

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube

Grow Your Store in 2018

• Apply to work with Kurt to grow your store.
• Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
• Learn what's Shopify Plus got that regular Shopify doesn’t?”

Sponsors

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

The people who visit your website are all different.

Some are loyal customers. Others just showed up a second ago from Google.

Using generalized copy to reach them all is a problem because when you try to speak to everyone, you reach no one.

No matter where someone is in your customer journey, personalization marketing can ensure they see the right offer that exactly matches their current need.

In today's episode, we'll break down exactly how to get this started (before the holidays!) with Dana Severson from RightMessage.

Dana Severson is the Head of Growth at RightMessage, Co-founder of StartupsAnonymous.com and Founder of StickinaBox.com, a gourmet beef jerky subscription box built on Shopify. He is a columnist at Inc.com, and the former Co-Founder & CEO of Wahooly (the inspiration for the fictitious company name, Hooli on HBO's Silicon Valley). Rated one of the top 10 writers on Entrepreneurship by LinkedIn.

You'll Learn

• What is personalization marketing? And why do I care?
• How to easily segment website visitors
• Examples of personalization
• How to get started in 10 minutes or less for free

Tune in for more details!

Resources

• RightMessage
• The Hidden Potential of On-Site Personalization and 3 Ways to Get Started
• The Contract Shop
• Tw:@danerobert
• StickinaBox.com

Share your thoughts

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Share this show on Twitter

Never miss an episode

• Subscribe on iTunes
• Join Kurt's newsletter

Help the show

• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe on iTunes

What's Kurt up to?

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube

Grow Your Store in 2018

• Apply to work with Kurt to grow your store.
• Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
• Learn what's Shopify Plus got that regular Shopify doesn’t?”

Sponsors

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Earlier this year, we helped migrate one of our first clients onto Shopify Plus. As part of that re-platforming, we tried a new app called Retention Rocket that had dramatic results.

That shouldn't be a surprise if you're familiar with the co-founder. Dylan Whitman started BVAccel, the largest Shopify agency. His experience as an agency owner directly led to the creation of Retention Rocket

You'll hear:

• How insights as an agency owner led to the creation of Retention Rocket
• Why rising acquisition costs are the biggest threat to your business
• The intentional reason they're NOT in the app store

Ryan Somrak Started in the eCommerce industry 10 years ago running sales for Bronto software where they grew the company from 0-50M having never raised a single penny of VC funding. Successfully sold to Netsuite for 200M in 2015, and eventually purchased by Oracle in 2016 where he helped open their 1st Santa Monica location. Now Ryan heads up sales at Retention Rocket.

Tune in for more details!

Special Offer from Retention Rocket

• Retention Rocket: Free Install & Free Trial
• 50% Off 1st 2 months Platform Fee
• Dedicated resources to install for non-Shopify Plus stores.

Show Links

• Example store: Yvonne Estelle's

Transcript

Kurt: Hello and welcome back to the unofficial Shopify podcast. I'm your host Kurt Elster in a beautiful kind of gray, rainy, but I don't mind Skokie, Illinois, high top, Westfield Old Orchards professional building in. This is my version of Wayne Tower in Gotham city. Anyway, I want to hop in the time machine and tell you a story.

Kurt: A good eight years ago, early in my career before I was the Shopify guide and fully committed to it, I had an office and below that office where some retail shops and there was one wonderful shop called [inaudible 00:00:37] that sold fine linens and tableware and basically expensive French home goods for your house. And it really is very pleasant store to go into and it turned out the owner had an interesting background and was a fun person to talk to and she said, you know, right now my website, I think she used to like Front Page. She's like, I wish I had something better. I said oh I cold help you out with that.

Kurt: And we got them on Presta Shop. And it was way better. But you know, over time it was a big pain. And she stayed on that custom Presta Shop theme we developed for seven years until at the very beginning this year we moved her to Shopify plus and it was just phenomenal. I mean you can imagine going from like old and busted to the absolute super car of a E-commerce platform that is Shopify plus, really had a phenomenal impact on her business. First just in time savings, then second in a better user experience that resulted in a higher KPIs across the board. And then third, the sheer number of opportunities that were opened up by apps. Like in the past, her Google shopping was, she was literally like writing her own Google shopping feed, manually uploading it.

Kurt: I mean, just crazy stuff. So now we get to automate that stuff, which freed up bandwidth for this single owner seven figure business to then turn around and start trying new things. And of the new things we tried was one that utterly prints money and has been a phenomenal experience that I want to tell you about, and that's retention rocket. So it was new to me, I was skeptical, but it looked cool. The more I learned about it it sounded good. So I said, okay, well let's give it a shot. We tried it, and just utter phenomenal success. So I've got with me Ryan Somrack from retention rocket and I'm going to, we're going to pick his brain and hear about retention rocket and why he believes it is absolutely crucial to your marketing, along with a brief history of the platform because it's kind of interesting.

Kurt: So Ryan started in the E-com industry ten years ago running sales for Bronto. It's my understanding that Bronto is like the enterprise equivalent of Klaviyo and he while with them went from zero to 50 million and ACV having never raised a single penny of AVC funding. Yes, a man after my own heart, successfully sold to NetSuite for 200 million in 2015 eventually purchased by Oracle where he helped them open their first west coast office in Santa Monica. And now Mr. Ryan, where are you?

Ryan: Hey Kurt, now we are in San Diego.

Kurt: And whatcha doing in San Diego?

Ryan: Yeah. So I'm running the sales team here at retention rocket.

Kurt: Cool. And what the hell is retention rocket? Describe it for me?

Ryan:<...