[BONUS] Retention Marketing with Retention Rocket

Earlier this year, we helped migrate one of our first clients onto Shopify Plus. As part of that re-platforming, we tried a new app called Retention Rocket that had dramatic results.

That shouldn't be a surprise if you're familiar with the co-founder. Dylan Whitman started BVAccel, the largest Shopify agency. His experience as an agency owner directly led to the creation of Retention Rocket

You'll hear:

• How insights as an agency owner led to the creation of Retention Rocket
• Why rising acquisition costs are the biggest threat to your business
• The intentional reason they're NOT in the app store

Ryan Somrak Started in the eCommerce industry 10 years ago running sales for Bronto software where they grew the company from 0-50M having never raised a single penny of VC funding. Successfully sold to Netsuite for 200M in 2015, and eventually purchased by Oracle in 2016 where he helped open their 1st Santa Monica location. Now Ryan heads up sales at Retention Rocket.

Tune in for more details!

Special Offer from Retention Rocket

• Retention Rocket: Free Install & Free Trial
• 50% Off 1st 2 months Platform Fee
• Dedicated resources to install for non-Shopify Plus stores.

Show Links

• Example store: Yvonne Estelle's

Transcript

Kurt: Hello and welcome back to the unofficial Shopify podcast. I'm your host Kurt Elster in a beautiful kind of gray, rainy, but I don't mind Skokie, Illinois, high top, Westfield Old Orchards professional building in. This is my version of Wayne Tower in Gotham city. Anyway, I want to hop in the time machine and tell you a story.

Kurt: A good eight years ago, early in my career before I was the Shopify guide and fully committed to it, I had an office and below that office where some retail shops and there was one wonderful shop called [inaudible 00:00:37] that sold fine linens and tableware and basically expensive French home goods for your house. And it really is very pleasant store to go into and it turned out the owner had an interesting background and was a fun person to talk to and she said, you know, right now my website, I think she used to like Front Page. She's like, I wish I had something better. I said oh I cold help you out with that.

Kurt: And we got them on Presta Shop. And it was way better. But you know, over time it was a big pain. And she stayed on that custom Presta Shop theme we developed for seven years until at the very beginning this year we moved her to Shopify plus and it was just phenomenal. I mean you can imagine going from like old and busted to the absolute super car of a E-commerce platform that is Shopify plus, really had a phenomenal impact on her business. First just in time savings, then second in a better user experience that resulted in a higher KPIs across the board. And then third, the sheer number of opportunities that were opened up by apps. Like in the past, her Google shopping was, she was literally like writing her own Google shopping feed, manually uploading it.

Kurt: I mean, just crazy stuff. So now we get to automate that stuff, which freed up bandwidth for this single owner seven figure business to then turn around and start trying new things. And of the new things we tried was one that utterly prints money and has been a phenomenal experience that I want to tell you about, and that's retention rocket. So it was new to me, I was skeptical, but it looked cool. The more I learned about it it sounded good. So I said, okay, well let's give it a shot. We tried it, and just utter phenomenal success. So I've got with me Ryan Somrack from retention rocket and I'm going to, we're going to pick his brain and hear about retention rocket and why he believes it is absolutely crucial to your marketing, along with a brief history of the platform because it's kind of interesting.

Kurt: So Ryan started in the E-com industry ten years ago running sales for Bronto. It's my understanding that Bronto is like the enterprise equivalent of Klaviyo and he while with them went from zero to 50 million and ACV having never raised a single penny of AVC funding. Yes, a man after my own heart, successfully sold to NetSuite for 200 million in 2015 eventually purchased by Oracle where he helped them open their first west coast office in Santa Monica. And now Mr. Ryan, where are you?

Ryan: Hey Kurt, now we are in San Diego.

Kurt: And whatcha doing in San Diego?

Ryan: Yeah. So I'm running the sales team here at retention rocket.

Kurt: Cool. And what the hell is retention rocket? Describe it for me?

Ryan:<...