Dropshipping $30M in Auto Parts
11/28/23 • 48 min
1 Listener
Imagine scaling a business from $3 million to $30 million in a vertical that's as competitive as it gets.
Today's episode is a deep dive into the world of dropshipping automotive parts—a tale of triumph that stretches from the roots of eBay to the heights of a multimillion-dollar business.
Joining us is Sean Reyes of Shock Surplus, to tell us how he propelled his brand from modest beginnings to a dropship titan that cornered the market in 2020.
We'll unpack the journey of a brand that's not only thrived but dominated, dissecting the blend of tech-savviness, market understanding, and the audacious spirit needed to excel.
Sean's story is one of precision growth and the art of capitalizing on market opportunities, from navigating the COVID-19 pandemic to mastering the Facebook ad landscape.
Expect to gather a trove of actionable advice, from leveraging education as a powerful marketing tool to the nitty-gritty of data management with a product catalog that would make a librarian weep.
We'll explore how Shock Surplus has built a robust community by fostering genuine connections with their audience, leading with education, and backing it up with expertise.
Hear how authenticity in content creation and customer education has established Shock Surplus as a trusted authority in a niche market.
Don't miss this behind-the-scenes look at scaling an e-commerce business, a must-listen for any entrepreneur aiming for the stars.
Hit subscribe, and leave a review if you love what you're hearing. It's about growth, not just in sales but in knowledge. Tune in, turn it up, and take your store to the next level.
Show Links
- shocksurplus.com
- Not on Shopify? Start your free trial
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- StoreHero - Get a unified view of your sales, marketing & profitability metrics.
- Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
Imagine scaling a business from $3 million to $30 million in a vertical that's as competitive as it gets.
Today's episode is a deep dive into the world of dropshipping automotive parts—a tale of triumph that stretches from the roots of eBay to the heights of a multimillion-dollar business.
Joining us is Sean Reyes of Shock Surplus, to tell us how he propelled his brand from modest beginnings to a dropship titan that cornered the market in 2020.
We'll unpack the journey of a brand that's not only thrived but dominated, dissecting the blend of tech-savviness, market understanding, and the audacious spirit needed to excel.
Sean's story is one of precision growth and the art of capitalizing on market opportunities, from navigating the COVID-19 pandemic to mastering the Facebook ad landscape.
Expect to gather a trove of actionable advice, from leveraging education as a powerful marketing tool to the nitty-gritty of data management with a product catalog that would make a librarian weep.
We'll explore how Shock Surplus has built a robust community by fostering genuine connections with their audience, leading with education, and backing it up with expertise.
Hear how authenticity in content creation and customer education has established Shock Surplus as a trusted authority in a niche market.
Don't miss this behind-the-scenes look at scaling an e-commerce business, a must-listen for any entrepreneur aiming for the stars.
Hit subscribe, and leave a review if you love what you're hearing. It's about growth, not just in sales but in knowledge. Tune in, turn it up, and take your store to the next level.
Show Links
- shocksurplus.com
- Not on Shopify? Start your free trial
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- StoreHero - Get a unified view of your sales, marketing & profitability metrics.
- Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
Previous Episode
The Analog Film Entrepreneur
We sit down with Paul McKay, the man behind Analogue Wonderland, who's turning back the clock on photography while keeping his feet firmly in the present. He left a decade-long corporate gig to dive into something more soulful. We’re talking about the allure of analog in a digital world and how Paul is making that magic accessible. We dig into community building, the ins and outs of marketing in this unique niche, and even touch on how AI is tiptoeing into the realm of the retro. It's all about balancing yesterday's tangible joys with today's digital conveniences. Tune in for a trip through the complexities of harmonizing the old with the new.
Show Links
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
- Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
- Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
- Not on Shopify? Start your free trial
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
Next Episode
Inside 2023's Black Friday Surge
Black Friday 2023 wasn't just big – it was record-breaking, with Shopify merchants alone pulling in a whopping $4.1 billion in sales.
Dive deep into the Black Friday frenzy, dissecting the data and sharing real-world insights from the Shopify ecosystem. From Adobe Analytics to Shopify's own press release, we cover it all.
Key Highlights:
- The Economic Indicators: We discuss how various reports and our own client data reflect a strong economic trend.
- The Spending Paradox: Despite economic complaints, real dollar spending is significantly up. We explore this interesting dichotomy.
- Shopify's Performance: A look into Shopify's platform data, revealing a 22% increase in sales and insights into top-selling countries.
- Client Case Studies: Insights from our client experiences, including standout performers and the power of strategic platform migration.
- Marketing Insights: We cover successful Black Friday strategies, including blended ROAS numbers, PPC ad resurgence, and the evolving landscape of online sales.
- Website Design Discussions: Tackling the perennial debate over homepage carousels and hero images, we propose alternative strategies for effective homepage design.
- Audience Q&A: Responding to AMA questions from our Facebook group, we discuss customer communication strategies, effective marketing for budget-conscious businesses, and much more.
Show Links
- Shopify merchants drive record-high $9.3 billion in Black Friday-Cyber Monday sales
- Adobe 2023 Holiday Shopping Trends
- Not on Shopify? Start your free trial
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- Clean Size Charts: Shopify Size Chart App
- StoreHero - Get a unified view of your sales, marketing & profitability metrics.
- Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
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