The Tailgate Podcast: Marketing for Hunting and Angling Brands
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Top 10 The Tailgate Podcast: Marketing for Hunting and Angling Brands Episodes
Goodpods has curated a list of the 10 best The Tailgate Podcast: Marketing for Hunting and Angling Brands episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Tailgate Podcast: Marketing for Hunting and Angling Brands for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Tailgate Podcast: Marketing for Hunting and Angling Brands episode by adding your comments to the episode page.
Tom Rosenbauer on his Legendary 43-Year Career with Orvis
The Tailgate Podcast: Marketing for Hunting and Angling Brands
11/13/19 • 38 min
Chances are that Tom Rosenbauer and his work at Orvis had a strong hand in shaping the angler and marketer you are today. His legendary 43-year career with Orvis touched on just about every inch of the brand. Tom is a school instructor, copywriter, public relations director, merchandise manager, and was editor of The Orvis News for 10 years. He is currently Marketing Director for Orvis Rod and Tackle. As merchandise manager, web merchandiser, and catalog director, the titles under his direction have won numerous Gold Medals in the Annual Catalog Age Awards.
We sit down to talk about how to get your audience to take your brand seriously, his successful podcast, the always-controversial topic of influencers and authenticity, and our mutual love of guides and independent fly shops.
Tom has ten fly fishing books in print, including The Orvis Fly-Fishing Guide, Reading Trout Streams, Prospecting for Trout, Casting Illusions, Fly-Fishing in America, Approach and Presentation, Trout Foods and Their Imitations, Nymphing Techniques, Leaders, Knots, and Tippets, The Orvis Guide to Dry-Fly Techniques, and The Orvis Fly-Tying Guide, which won a 2001 National Outdoor Book Award. He has also been published in Field & Stream, Outdoor Life, Catalog Age, Fly Fisherman, Gray’s Sporting Journal, Sporting Classics, Fly Rod & Reel, Audubon, and others. He lives in southern Vermont on the banks of his favorite trout stream.
If you’ve wondered how Orvis does it so well across every category, you don’t want to miss this episode.
Learn more about our mission at thetailgatepodcast.com
K.C. Walsh, Executive Chairman of Simms Fishing, on Brand Values
The Tailgate Podcast: Marketing for Hunting and Angling Brands
01/13/20 • 37 min
Simms is a legendary brand that not only reinvented waders, their talented team gave professional guides and hardcore anglers the bomber gear needed to go further, stay out longer, in the toughest weather Mother Nature can dish out. They added more days to an angler’s season. Yet they’re a brand that means far more than the products they make. And today we hear that story.
In this episode, we sit down with K.C. Walsh, Simms owner and Executive Chairman, to hear more about his company’s culture, values, conservation efforts, talented team, and how those important company elements are the starting points for their brand marketing.
Learn more about our mission at thetailgatepodcast.com
Jamie Reilly on Using Your Purpose to Build a Lifestyle Brand
The Tailgate Podcast: Marketing for Hunting and Angling Brands
11/05/19 • 39 min
You make great products. Your audience knows you make great products. But how do you make the brave leap to become a true lifestyle brand? One that’s meaningful and authentic? On this episode, we’re joined by Jamie Reilly, VP Global Creative at Vans® to compare notes, share ideas on reaching the elusive youth audience, and hear more about what he’s building at Vans®. One of the most legendary lifestyle brands out there.
If you’re looking to make the jump into more lifestyle-centric marketing, this is a good one to listen to with a hot cup of coffee, a pen and some paper.
Learn more about our mission at thetailgatepodcast.com
Andrew Gritzbaugh of Gerber on his “Force Multiplier” Brand Building Mindset
The Tailgate Podcast: Marketing for Hunting and Angling Brands
04/23/20 • 43 min
Word on the street is that one of the strongest leaders across all marketing disciplines in our industry is Andrew Gritzbaugh, Senior Vice President and General Manager at Gerber.
Andy and I luckily had a small window to sit down with Andrew to hear more about what he’s building at Gerber. And it’s pretty clear that he has a strong command of how modern advertising is structured, how to tie it all together at all levels inside an organization, and how to turn his team loose to develop some of the most memorable creative out there.
The Tailgate Podcast aims to inspire brand leaders to explore new ideas and strategies to re-inspire their core while winning the hearts and minds of new audiences.
Learn more about our mission at thetailgatepodcast.com
Ross Copperman and Kevin Harlander on First Lite’s “People as Brand” Approach
The Tailgate Podcast: Marketing for Hunting and Angling Brands
01/23/20 • 47 min
Outside of magazines and celebrity hunters and anglers, high-performance apparel brands are some of the most influential voices in the industry. Few show up with unwavering conviction and sense of purpose like First Lite. We recently sat down with Ross Copperman, President, and Kevin Harlander, Community Manager and Brand Partnership Lead, to get an inside look at the company and brand.
In this special edition of The Tailgate Podcast, we’re coming to you from First Lite’s backyard in beautiful Sun Valley, Idaho. Their remarkable brand is the sum of their talented people and evolves with each new hire. Their deep knowledge bench about the true needs of hunters is reflected in every inch of the brand experience. From the products they make, the people they hire, their creative work in the marketplace – right down to their customer service on a live webchat. If you’re not a rabid fan of this brand already, you will be after hearing their story.
Learn more about our mission at thetailgatepodcast.com
Jason Rolfe, Editor of the FlyFish Journal, on Finding Your Voice
The Tailgate Podcast: Marketing for Hunting and Angling Brands
12/20/19 • 46 min
Jason Dyer on the Continuing Rise of Sportsman’s Warehouse
The Tailgate Podcast: Marketing for Hunting and Angling Brands
11/26/19 • 25 min
Outdoor retail is at an inflection point. Some retailers are locked in a race to the bottom on price while others are investing heavily in customer experience in-store and online. Sportsman’s Warehouse is a case study in the good that comes with staying true to yourself while putting the customer and the local community first.
Today we are honored to sit down with Jason Dyer who leads all content marketing at Sportsman’s Warehouse. On this episode, we talk about what makes Sportsman’s so successful while learning more about some of the ambitious areas Jason is exploring for the company’s future.
The Tailgate Podcast aims to inspire brand leaders to explore new ideas and strategies to re-inspire their core while winning the hearts and minds of new audiences.
Learn more about our mission at thetailgatepodcast.com
Matt Evans on the Changing Size and State of Our Industry
The Tailgate Podcast: Marketing for Hunting and Angling Brands
10/18/19 • 28 min
The hunting and angling industry is a wild ride these days. New brands, new voices, and new ideas are elbowing their way toward the forefront of consumers’ hearts and minds. The first step in taking advantage of all the opportunities this new era provides? Take a step back and truly understand the current size and state of our industry. And know the specific reasons for any and all shifts, good or otherwise. Is our hunting audience shrinking while our angler audience is skyrocketing? Who are some new audiences we can talk to so we can grow our reach and revenue streams? We sit down with Matt Evans, 30-year consumer and product researcher inside the outdoor industry, to lay it all for us in crayon-simple terms.
Matt Evans is a professional market researcher who has over 30 years of experience focusing on retail and market environments. He specializes in outdoor, athletic apparel and footwear markets and has worked for major brands such as Pearl Izumi, Descente Athletic and Crocs.
*All research data referenced is in the public domain and not proprietary to any one brand. For obvious legal and confidential reasons.
Why are we doing this whole Tailgate Podcast thing? Learn more at thetailgatepodcast.com
Tom McGuane on the Elements of a Great Story (and Brand Story)
The Tailgate Podcast: Marketing for Hunting and Angling Brands
09/23/19 • 33 min
Andy and Bill sit down with novelist, screenwriter, and angler Tom McGuane to reverse-engineer the elements of a great story. Where do you start? How can you find those deeper insights that land on a more emotional level with your audience? How do you craft a compelling narrative around a kickass idea? Who better to send us in the right direction than one of the greatest living storytellers and legendary voice of past and present outdoor generations? Tom even shares his candid and thoughtful take on our industry. If you’re looking to bring the next great brand story to life, grab a pen and paper.
Learn more about our mission at thetailgatepodcast.com
Simon Roosevelt on New Ways Brands Can Talk about Conservation
The Tailgate Podcast: Marketing for Hunting and Angling Brands
09/12/19 • 24 min
Every brand is on the hook to promote conservation. Yet throwing money behind the "hunting is conservation" angle isn't landing as hard as it used to. What are some less-expected thought-starters brands can dig into that no one can ignore?
Andy and Bill sit down with Simon Roosevelt to explore glaring truths and courageous narratives brands could adopt to motivate, instigate and agitate. So our industry can mobilize the next generation of rabid conservationists and ethical hunters.
Simon is the great-great grandson of Theodore Roosevelt. Hunter. Lawyer. Brand ambassador. Chairman of the Scenic Hudson Land Trust. State Parks Commissioner of New York City. And a regular member of the Boone & Crockett Club. He is also Vice Chairman of the Congressional Sportsmen’s Foundation.
Simon Roosevelt walks the conservation walk. Are you a brand wrestling with the challenge to do the same? This tailgate chat is a great place to start.
Learn more about our mission at thetailgatepodcast.com
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FAQ
How many episodes does The Tailgate Podcast: Marketing for Hunting and Angling Brands have?
The Tailgate Podcast: Marketing for Hunting and Angling Brands currently has 17 episodes available.
What topics does The Tailgate Podcast: Marketing for Hunting and Angling Brands cover?
The podcast is about Ideas, Photography, Conservation, Marketing, Creative, Advertising, Hunting, Podcasts, Fishing, Sports, Business, Copywriting, Wilderness and Strategy.
What is the most popular episode on The Tailgate Podcast: Marketing for Hunting and Angling Brands?
The episode title 'Ross Copperman and Kevin Harlander on First Lite’s “People as Brand” Approach' is the most popular.
What is the average episode length on The Tailgate Podcast: Marketing for Hunting and Angling Brands?
The average episode length on The Tailgate Podcast: Marketing for Hunting and Angling Brands is 42 minutes.
How often are episodes of The Tailgate Podcast: Marketing for Hunting and Angling Brands released?
Episodes of The Tailgate Podcast: Marketing for Hunting and Angling Brands are typically released every 20 days, 22 hours.
When was the first episode of The Tailgate Podcast: Marketing for Hunting and Angling Brands?
The first episode of The Tailgate Podcast: Marketing for Hunting and Angling Brands was released on Sep 12, 2019.
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