Jamie Reilly on Using Your Purpose to Build a Lifestyle Brand

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11/05/19 • 39 min

The Tailgate Podcast: Marketing for Hunting and Angling Brands

You make great products. Your audience knows you make great products. But how do you make the brave leap to become a true lifestyle brand? One that’s meaningful and authentic? On this episode, we’re joined by Jamie Reilly, VP Global Creative at Vans® to compare notes, share ideas on reaching the elusive youth audience, and hear more about what he’s building at Vans®. One of the most legendary lifestyle brands out there.

If you’re looking to make the jump into more lifestyle-centric marketing, this is a good one to listen to with a hot cup of coffee, a pen and some paper.

Learn more about our mission at thetailgatepodcast.com

If you’re looking to make the jump into more lifestyle-centric marketing, this is a good one to listen to with a hot cup of coffee, a pen and some paper.

Learn more about our mission at thetailgatepodcast.com

Previous Episode

Matt Evans on the Changing Size and State of Our Industry

The hunting and angling industry is a wild ride these days. New brands, new voices, and new ideas are elbowing their way toward the forefront of consumers’ hearts and minds. The first step in taking advantage of all the opportunities this new era provides? Take a step back and truly understand the current size and state of our industry. And know the specific reasons for any and all shifts, good or otherwise. Is our hunting audience shrinking while our angler audience is skyrocketing? Who are some new audiences we can talk to so we can grow our reach and revenue streams? We sit down with Matt Evans, 30-year consumer and product researcher inside the outdoor industry, to lay it all for us in crayon-simple terms.

Matt Evans is a professional market researcher who has over 30 years of experience focusing on retail and market environments. He specializes in outdoor, athletic apparel and footwear markets and has worked for major brands such as Pearl Izumi, Descente Athletic and Crocs.

*All research data referenced is in the public domain and not proprietary to any one brand. For obvious legal and confidential reasons.

Why are we doing this whole Tailgate Podcast thing? Learn more at thetailgatepodcast.com

Next Episode

Tom Rosenbauer on his Legendary 43-Year Career with Orvis

Chances are that Tom Rosenbauer and his work at Orvis had a strong hand in shaping the angler and marketer you are today. His legendary 43-year career with Orvis touched on just about every inch of the brand. Tom is a school instructor, copywriter, public relations director, merchandise manager, and was editor of The Orvis News for 10 years. He is currently Marketing Director for Orvis Rod and Tackle. As merchandise manager, web merchandiser, and catalog director, the titles under his direction have won numerous Gold Medals in the Annual Catalog Age Awards.

We sit down to talk about how to get your audience to take your brand seriously, his successful podcast, the always-controversial topic of influencers and authenticity, and our mutual love of guides and independent fly shops.

Tom has ten fly fishing books in print, including The Orvis Fly-Fishing Guide, Reading Trout Streams, Prospecting for Trout, Casting Illusions, Fly-Fishing in America, Approach and Presentation, Trout Foods and Their Imitations, Nymphing Techniques, Leaders, Knots, and Tippets, The Orvis Guide to Dry-Fly Techniques, and The Orvis Fly-Tying Guide, which won a 2001 National Outdoor Book Award. He has also been published in Field & Stream, Outdoor Life, Catalog Age, Fly Fisherman, Gray’s Sporting Journal, Sporting Classics, Fly Rod & Reel, Audubon, and others. He lives in southern Vermont on the banks of his favorite trout stream.

If you’ve wondered how Orvis does it so well across every category, you don’t want to miss this episode.

Learn more about our mission at thetailgatepodcast.com