Tom McGuane on the Elements of a Great Story (and Brand Story)

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09/23/19 • 33 min

The Tailgate Podcast: Marketing for Hunting and Angling Brands

Andy and Bill sit down with novelist, screenwriter, and angler Tom McGuane to reverse-engineer the elements of a great story. Where do you start? How can you find those deeper insights that land on a more emotional level with your audience? How do you craft a compelling narrative around a kickass idea? Who better to send us in the right direction than one of the greatest living storytellers and legendary voice of past and present outdoor generations? Tom even shares his candid and thoughtful take on our industry. If you’re looking to bring the next great brand story to life, grab a pen and paper.

Learn more about our mission at thetailgatepodcast.com

Learn more about our mission at thetailgatepodcast.com

Previous Episode

Simon Roosevelt on New Ways Brands Can Talk about Conservation

Every brand is on the hook to promote conservation. Yet throwing money behind the "hunting is conservation" angle isn't landing as hard as it used to. What are some less-expected thought-starters brands can dig into that no one can ignore?

Andy and Bill sit down with Simon Roosevelt to explore glaring truths and courageous narratives brands could adopt to motivate, instigate and agitate. So our industry can mobilize the next generation of rabid conservationists and ethical hunters.

Simon is the great-great grandson of Theodore Roosevelt. Hunter. Lawyer. Brand ambassador. Chairman of the Scenic Hudson Land Trust. State Parks Commissioner of New York City. And a regular member of the Boone & Crockett Club. He is also Vice Chairman of the Congressional Sportsmen’s Foundation.

Simon Roosevelt walks the conservation walk. Are you a brand wrestling with the challenge to do the same? This tailgate chat is a great place to start.

Learn more about our mission at thetailgatepodcast.com

Next Episode

Matt Evans on the Changing Size and State of Our Industry

The hunting and angling industry is a wild ride these days. New brands, new voices, and new ideas are elbowing their way toward the forefront of consumers’ hearts and minds. The first step in taking advantage of all the opportunities this new era provides? Take a step back and truly understand the current size and state of our industry. And know the specific reasons for any and all shifts, good or otherwise. Is our hunting audience shrinking while our angler audience is skyrocketing? Who are some new audiences we can talk to so we can grow our reach and revenue streams? We sit down with Matt Evans, 30-year consumer and product researcher inside the outdoor industry, to lay it all for us in crayon-simple terms.

Matt Evans is a professional market researcher who has over 30 years of experience focusing on retail and market environments. He specializes in outdoor, athletic apparel and footwear markets and has worked for major brands such as Pearl Izumi, Descente Athletic and Crocs.

*All research data referenced is in the public domain and not proprietary to any one brand. For obvious legal and confidential reasons.

Why are we doing this whole Tailgate Podcast thing? Learn more at thetailgatepodcast.com