Andrew Gritzbaugh of Gerber on his “Force Multiplier” Brand Building Mindset

04/23/20 • 43 min

The Tailgate Podcast: Marketing for Hunting and Angling Brands

Word on the street is that one of the strongest leaders across all marketing disciplines in our industry is Andrew Gritzbaugh, Senior Vice President and General Manager at Gerber.

Andy and I luckily had a small window to sit down with Andrew to hear more about what he’s building at Gerber. And it’s pretty clear that he has a strong command of how modern advertising is structured, how to tie it all together at all levels inside an organization, and how to turn his team loose to develop some of the most memorable creative out there.

The Tailgate Podcast aims to inspire brand leaders to explore new ideas and strategies to re-inspire their core while winning the hearts and minds of new audiences.

Learn more about our mission at thetailgatepodcast.com

Word on the street is that one of the strongest leaders across all marketing disciplines in our industry is Andrew Gritzbaugh, Senior Vice President and General Manager at Gerber.

The Tailgate Podcast aims to inspire brand leaders to explore new ideas and strategies to re-inspire their core while winning the hearts and minds of new audiences.

Learn more about our mission at thetailgatepodcast.com

Previous Episode

Wes Siler on Challenging Entrenched Industry Beliefs

Editors are some of the most powerful voices shaping our industry. Their far-reaching media platforms wield a strong influence on how we think, talk, look, and behave. That includes how brands show up in the world. Yet new voices that challenge entrenched beliefs and industry party line are often met with hostility.

One editor who isn’t afraid to court controversy with strong, often contrarian opinions is Wes Siler, Editor of Indefinitely Wild for Outside Magazine.

We recently sat down with Wes to discuss his unapologetic take on the rhetoric, marketing, influencers, and many other elements dominating our industry. Wes doesn’t pull punches, he speaks his mind, and he’s certainly one of our more controversial guests to date. Whether you agree with him or not, you sure as hell can’t ignore him.

Note: This is our least family-friendly show. This episode has profanity and some “adult situations” as they say in TV land.

The Tailgate Podcast aims to inspire brand leaders to explore new ideas and strategies to re-inspire their core while winning the hearts and minds of new audiences.

Learn more about our mission at thetailgatepodcast.com

Next Episode

Co-Founders Emily and Addison Edmonds on the Rise of Gunner Kennels

Hunting and angling brands create some of the most innovative products in the world. Yet many brands still follow a fairly traditional marketing playbook.

One brand that’s harnessing new ad technology in more inventive ways is Gunner Kennels. Sure, they make what is arguably the best dog kennel out there. But they also use augmented reality, inventive SEO/SEM strategies, and other progressive marketing tools to get the job done. And their results speak for themselves.

The Tailgate Podcast aims to inspire brand leaders to explore new ideas and strategies to re-inspire their core while winning the hearts and minds of new audiences.

Learn more about our mission at thetailgatepodcast.com