43: The Luck Of The Irish

03/27/21 • 44 min

Cheers Everybody! Happy St Paddy's Day!

Join us in today's episode where we let our hair down, get our beers out and have a great time celebrating with all of our wonderful community members!

We will get to some more 'business-related' talk later on in the episode but first, let's talk about the perfect pint of Guinness and some top facts about St Paddy's Day that you may not have known before!

(See, not completely un-educational!)

To start, did you know that, a lot like Mr Robert Rickey himself, the real St Patrick was actually born in Great Britain?!

Or that the Shamrock was considered a sacred plant?

Moving on from sharing our history with you, we have some amazing announcements of upcoming additions to the Marketplace Superhero University.

Some of these additions and updates can and will take your product listings to the next level such as 360-degree photography for anyone who is brand registered on Amazon!

Be sure to tune in to get all the details!

Anyway, back to the madness of today's episode!

If you've been working hard so far this year then you deserve to grab a drink, take a break and join us for what is now a belated, St Paddy's Day Celebration!

Stick around until the end, we appreciate you all for joining us live and here on today's recording.

Cheers again! Happy St Paddy's Day!

Cheers Everybody! Happy St Paddy's Day!

Join us in today's episode where we let our hair down, get our beers out and have a great time celebrating with all of our wonderful community members!

(See, not completely un-educational!)

To start, did you know that, a lot like Mr Robert Rickey himself, the real St Patrick was actually born in Great Britain?!

Or that the Shamrock was considered a sacred plant?

Moving on from sharing our history with you, we have some amazing announcements of upcoming additions to the Marketplace Superhero University.

Some of these additions and updates can and will take your product listings to the next level such as 360-degree photography for anyone who is brand registered on Amazon!

Be sure to tune in to get all the details!

Anyway, back to the madness of today's episode!

If you've been working hard so far this year then you deserve to grab a drink, take a break and join us for what is now a belated, St Paddy's Day Celebration!

Stick around until the end, we appreciate you all for joining us live and here on today's recording.

Cheers again! Happy St Paddy's Day!

Previous Episode

42: 10 ‘MPSH Tips’ to Successfully Launching A Product On Amazon

Today we have the 10 top tips to successfully launch a product on Amazon!

1 - DO NOT SEND ALL OF YOUR STOCK INTO AMAZON"S WAREHOUSE STRAIGHT AWAY.

If you do this, you are most likely going to face costs from Amazon for storing your product.

Now, storage is a necessary business expense but you want to avoid Amazon's Long Term storage costs as these are very expensive and will cut into your profit margins.

Instead, send Amazon approximately 4 weeks worth of stock, then when you need to top up, you can always send in more. This way you are going to avoid encountering any long term storage costs as your products are selling out in smaller batches.

You will still need a place to store your products before you ship them to Amazon's warehouse, you can send them to your home but this isn't the most practical.

You can use a freight forwarder, but from our experience with them, they don't understand how the Amazon business model works and it makes working efficiently difficult.

We recommend joining us at Superhero Freight. We help to process and manage your stock in one of our warehouses after assisting you with shipping. This way we can provide you with our level our service as we process your orders.

2 - SELL IN AS MANY COUNTRIES AS POSSIBLE.

The more places you sell, the faster you are going to sell out. The faster you sell out, the sooner you will need to reorder so that you can sell out again!

By shipping to as many countries as possible, you will be able to identify which country generates the most sales for you and then focus more attention on those areas, again increasing your sales rate.

3 - NEVER LAUNCH WITHOUT A PPC CAMPAIGN.

Amazon has millions of customers, you don't.

Amazon is allowing you to tap into their customer base and offer your products. The most efficient way to tap into as many customers as possible is with a 'Pay Per Click' advertising campaign.

This allows you to bid on certain keywords or phrases that people are searching into Amazon, the higher your bid, the higher your product will rank on Amazon when a customer searches for the keyword you have bid on.

These may all sound like expenses to you, but form our years of experience, we have found this to be the most cost-effective way to do things while at the same time maximising your reach and returns as an Amazon seller.

There are 7 more top tips to successfully launching your product on Amazon in today's episode so be sure to stick around to the end to make sure you get them all!

Just by listening to this podcast, you are doing something to move yourself and your business forward.

You're in the right place, now it's time to succeed.

Next Episode

44: 7 Make Or Break Amazon FBA Lessons

7 make or break lessons from the legal expert himself Robert Wright!

1 - It is and always will be about the product.

If you don't choose the right product, it's not going to sell...

That is why we have such a thorough research process, to ensure we have selected the best products for our business.

A common mistake we see is that people find a product that doesn't exactly tick the boxes of what we're looking for but in their minds, they have qualified it anyway. They convince themselves that it is what they should be selling, even if the data says otherwise.

2 - All about the numbers - if the numbers don't work, the product doesn't work.

Sometimes you have to slow down to speed up.

Be methodical with the data. It may take longer to secure the right supplier, but if it helps to ensure you are doubling your money it's well worth following the procedure!

3 - Sell in multiple markets with multiple products.

If you only focus on one market, it's do or die.

If you spread across markets, you are only going to get access to more customers and make more sales as a result.

We cover all 7 lessons in this episode, so make sure to watch until the end to hear all of the insider knowledge from Robert Wright about trademarking & brand registry that could take your business to the next level!

You wouldn't want a box with cut corners now, would you?