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The Soloist Life - Doubling Revenue In A Single Year with Mike Ryan

Doubling Revenue In A Single Year with Mike Ryan

03/28/24 • 34 min

The Soloist Life

Moving from a job in big corporate to building a soloist expertise business is a bit of an adjustment. Consultant Mike Ryan turned his sweet spot into a thriving business and last year doubled his already significant revenue—he shares his story:

The transition from being a buyer to becoming the seller—and how he built his referral “machine” (hint: cold calling didn’t work).

Why he ignored advice to grow by hiring employees—and what he did instead.

The two things that first accelerated and then doubled his revenue.

Why understanding the relationship between fees and value for his clients was a major turning point in his business.

How to resist the temptation to dial back after a 230% growth year and keep thinking bigger.

LINKS

Mike Ryan Website | LinkedIn

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Mike Ryan is an expert in solving supply chain and inventory challenges for middle-market manufacturers. He quickly analyzes complex issues, generates cash, and improves EBITDA to deliver repeatable results.

With over 20 years of experience working for companies like GE and Goodyear, he tailors blue-chip best practices to help manufacturers achieve their goals.

WORK WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 – 00:29

Mike Ryan: There were 2 things at play. 1 was figuring out how to work in parallel, work with multiple clients at the same time, which was definitely a mindset shift. And the second 1 was being confident and having the confidence to be able to look at a client and say, hey, here’s the value we are going to unlock in your business. The beautiful thing about the work that I do is it’s all measurable. Here’s the value we expect to unlock.

00:34 – 01:17

Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, formerly known as Soloist Women, where we’re all about turning your expertise into wealth and impact. I’m Rochelle Moulton, and today I’m here with Mike Ryan, who is an expert in solving supply chain and inventory challenges for middle market manufacturers. He quickly analyzes complex issues, generates cash, and improves EBITDA to deliver repeatable results. With over 20 years of experience working for companies like GE and Goodyear, he tailors blue chip best practices to help manufacturers achieve their goals. He is also a super smart and generous guy, so I’m delighted to

01:17 – 01:18

Rochelle Moulton: have him on the show. Mike, welcome.

01:19 – 01:21

Mike Ryan: Thank you, Rachelle. Thank you for having me.

01:21 – 01:31

Rochelle Moulton: Oh, I’m delighted. I’m delighted. So you and I have been in each other’s orbit for a few years through my other podcast, The Business of Authority, and we’ve had some rather eye-opening discussions over the

01:31 – 01:33

Mike Ryan: years. We

01:33 – 01:56

Rochelle Moulton: have. But our last chat made me realize that I had to have you on this show because you broke a significant revenue barrier that many ex-corporados struggle with when they go solo. So I thought we could start there. Oh, absolutely. Yeah. Yeah. So how did you come to create your business? Was it always intended to be solo, or did you flirt with hiring employees? What was your plan?

01:57 – 02:42

Mike Ryan: So the plan for my business and really kind of the g...

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Moving from a job in big corporate to building a soloist expertise business is a bit of an adjustment. Consultant Mike Ryan turned his sweet spot into a thriving business and last year doubled his already significant revenue—he shares his story:

The transition from being a buyer to becoming the seller—and how he built his referral “machine” (hint: cold calling didn’t work).

Why he ignored advice to grow by hiring employees—and what he did instead.

The two things that first accelerated and then doubled his revenue.

Why understanding the relationship between fees and value for his clients was a major turning point in his business.

How to resist the temptation to dial back after a 230% growth year and keep thinking bigger.

LINKS

Mike Ryan Website | LinkedIn

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Mike Ryan is an expert in solving supply chain and inventory challenges for middle-market manufacturers. He quickly analyzes complex issues, generates cash, and improves EBITDA to deliver repeatable results.

With over 20 years of experience working for companies like GE and Goodyear, he tailors blue-chip best practices to help manufacturers achieve their goals.

WORK WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 – 00:29

Mike Ryan: There were 2 things at play. 1 was figuring out how to work in parallel, work with multiple clients at the same time, which was definitely a mindset shift. And the second 1 was being confident and having the confidence to be able to look at a client and say, hey, here’s the value we are going to unlock in your business. The beautiful thing about the work that I do is it’s all measurable. Here’s the value we expect to unlock.

00:34 – 01:17

Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, formerly known as Soloist Women, where we’re all about turning your expertise into wealth and impact. I’m Rochelle Moulton, and today I’m here with Mike Ryan, who is an expert in solving supply chain and inventory challenges for middle market manufacturers. He quickly analyzes complex issues, generates cash, and improves EBITDA to deliver repeatable results. With over 20 years of experience working for companies like GE and Goodyear, he tailors blue chip best practices to help manufacturers achieve their goals. He is also a super smart and generous guy, so I’m delighted to

01:17 – 01:18

Rochelle Moulton: have him on the show. Mike, welcome.

01:19 – 01:21

Mike Ryan: Thank you, Rachelle. Thank you for having me.

01:21 – 01:31

Rochelle Moulton: Oh, I’m delighted. I’m delighted. So you and I have been in each other’s orbit for a few years through my other podcast, The Business of Authority, and we’ve had some rather eye-opening discussions over the

01:31 – 01:33

Mike Ryan: years. We

01:33 – 01:56

Rochelle Moulton: have. But our last chat made me realize that I had to have you on this show because you broke a significant revenue barrier that many ex-corporados struggle with when they go solo. So I thought we could start there. Oh, absolutely. Yeah. Yeah. So how did you come to create your business? Was it always intended to be solo, or did you flirt with hiring employees? What was your plan?

01:57 – 02:42

Mike Ryan: So the plan for my business and really kind of the g...

Previous Episode

undefined - Building A Six-Figure Advisory Business (Working 15 Hours A Week) with Erica Goode

Building A Six-Figure Advisory Business (Working 15 Hours A Week) with Erica Goode

Can you build a six-figure advisory business working only 15 hours a week? CPA Erica Goode has—and she describes exactly how she did it (think serious boundaries):

The lessons corporate burn-out can teach you about how to construct your own business.

How setting rigid boundaries on her time allows her to meet all her work + life commitments.

The value of time blocking (and another way to look at productivity).

Why defining her version of “enough” allows her to stay focused and avoid chasing shiny objects.

Introducing a potential new KPI for soloists—and why it needs your “happiness” factor to be complete.

LINKS

Erica Goode | LinkedIn

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Erica Goode has been a Certified Public Accountant for 15 years. She runs a virtual accounting firm supporting coaches and consultants with bookkeeping, accounting, and CFO services and also hosts the Coaches, Consultants, and Money podcast.

She’s a former Director of Finance at a Fortune 50 company and started her career as an auditor at a Big 4 public accounting firm. Erica is also the mom of 2 and the wife of a fellow CPA. She lives with her family in the mountains of Idaho.

WORK WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

TRANSCRIPT

00:00 – 00:26

Erica Goode: We fall back into this idea of like always being disappointed. Like we didn’t set an expectation for ourselves, so we don’t know if we hit it, so we kind of feel melancholy about it. But when you set an expectation and you can kind of see if you were close or if you exceeded it, well, then you get to give yourself a pat on the back and acknowledge that what you’re doing is a good thing. And I think we tend to be pretty hard on ourselves. There’s more often than not, there’s time to give ourselves a pat

00:26 – 00:27

Erica Goode: on the back.

00:32 – 01:12

Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, formerly known as Soloist Women, where we’re all about turning your expertise into wealth and impact. I’m Rochelle Moulton, and today I’m here with Erica Goode, who’s been a CPA for 15 years. She runs a virtual accounting firm supporting coaches and consultants with bookkeeping, accounting, and CFO services, and also hosts the Coaches Consultants and Money podcast, which is terrific. If you’re not already a listener, sign up. She’s a former director of finance at a Fortune 50 company and started her career as an auditor at a big 4 public accounting

01:12 – 01:41

Rochelle Moulton: firm. Erika is also the mom of 2 and the wife of a fellow CPA. She lives with her family in the mountains of Idaho. Erica, welcome. Hey, thanks so much for having me. Well, you are our first guest repeat, which I honestly didn’t think we’d do until at least 50 or so episodes. But after reading the LinkedIn conversation about your work schedule and all those really interesting responses, I just had to have you back on to talk about this.

01:41 – 01:49

Erica Goode: Oh, thanks so much. Yeah, I’ve been interested in that as well. The reactions are not necessarily what I’ve expected.

01:50 – 02:11

Rochelle Mou...

Next Episode

undefined - Birthing (and Monetizing) Your Authority Podcast with Alastair McDermott

Birthing (and Monetizing) Your Authority Podcast with Alastair McDermott

You’ve been thinking about starting a podcast (or are just not happy with how yours is converting into leads and revenue). Prolific podcaster, author and coach Alastair McDermott shares how he created and runs multiple ongoing and evergreen podcasts:

Why you’ll need to start before you’re ready (and the advantages of failing faster).

How you might use an evergreen limited run podcast to fill a hole in your existing content or warm up your prospects.

Why the podcast you start may not be the one you end up with (hint: it’s normal to shift as you gain experience with the medium and your message).

Podcasting as a way to scale your business—what traction looks like and how long it takes to get it.

LINKS

Alastair McDermott LinkedIn | Amazon | Twitter | Instagram | YouTube

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Alastair McDermott helps independent experts & consultants to earn more by rapidly building authority and visibility so that you can command premium fees, work less hours, and never have to suffer a bad-fit client again!

Alastair is an author, consultant & business coach. He hosts The Recognized Authority podcast, and has written a number of practical guides to building authority through content creation.

His most recent book is “33 Ways Not to Screw Up Your Business Podcast“ and he is currently working on his next book: “Recognized: How to Win & Retain High-Ticket Clients by Becoming the Prominent Authority in Your Field“.

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:17

Alastair McDermott: I strongly believe in not waiting too long before you start. Like don't wait till you feel ready. You know, start before you feel ready because you'll never truly feel ready. So there's a bit of that to it. But ultimately, I figured if I could make something that would interest somebody like me, then I would get people listening to it or watching it.

00:22 - 01:00

Rochelle Moulton: Hello, hello. Welcome to the Soloist Life Podcast, formerly known as Soloist Women, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton, and today I'm here with my pal Alistair McDermott who helps experts to become known as the recognized authority in your field so you can command premium fees, work less hours, and never have to suffer a bad fit client again. Now he hosts the Recognize Authority podcast and he's written a number of practical guides to building authority, including 33 Ways Not to Screw Up Your Business podcast, which by the way, I'm

01:00 - 01:14

Rochelle Moulton: proud to have written the forward for and he is currently working on his next book Recognized how to win and retain high ticket clients by becoming the prominent authority...

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