The Soloist Life
Rochelle Moulton
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Top 10 The Soloist Life Episodes
Goodpods has curated a list of the 10 best The Soloist Life episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Soloist Life for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Soloist Life episode by adding your comments to the episode page.
Making More and Working Less with Jonathan Stark
The Soloist Life
06/27/24 • 48 min
How can you work less and make more than you are right now? There is a glide path if you’re willing to experiment insists Jonathan Stark, author of Hourly Billing Is Nuts. Yes, the dynamic Business of Authority duo is baaaaaaaaack for an episode:
Two experiments to try if you’re currently billing by the hour and want to explore alternatives.
How to start thinking about value vs. time, especially when you hit the maximum number of hours you are able—or want—to work.
What options to consider to ratchet up your revenue past the low 6 figures—and how to think about the audience or transformations you’ll need to deliver to get there.
Why being a “ruthless” minimalist can keep your business easy to run and avoid time sucks.
Exploring—and testing—ways to use AI right now in your expertise business.
LINKS
Jonathan Stark Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:29
Jonathan Stark: As you're growing your audience and you've got just more people aware of what you're doing, you can deliver smaller bits of value at a lower price, but a way lower cost. If you've got enough of an audience, then that completely support you. The classic example is like if you have a bestselling book. So if somebody goes to Amazon, they buy the book, they read the book, you're not involved. The author doesn't even know about you. And if you sell enough of them, if the audience is big enough, you can live like a king off of that.
00:29 - 00:37
Jonathan Stark: It's a great example of the kind of thing where you're delivering a little bit of value for 20 bucks to 10 million people and it's like, oh, that's pretty cool
00:42 - 00:55
Rochelle Moulton: Hello hello Welcome to this soloist life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton, and today we have a special surprise guest, my buddy Jonathan Stark.
00:56 - 00:58
Jonathan Stark: Hello. It's great to be back.
00:59 - 01:02
Rochelle Moulton: Awesome. And I'm in charge of the controls, which is like super fun.
01:02 - 01:02
Jonathan Stark: No
01:02 - 01:28
Rochelle Moulton: pressure. So, let me do an intro so people who don't know who you are will know. And Jonathan is a former software developer who's on a mission to rid the world of hourly billing. He is the author of Hourly Billing is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals. He is also a former co-host with moi of the Business of Authority. So, Jonathan, welcome.
01:28 - 01:31
Jonathan Stark: Great to be here. Thanks for having me.
01:31 - 01:44
Rochelle Moulton: I just had somebody tell me yesterd...
1 Listener
Stepping Fully Into Your Genius Zone with Rachel Huff
The Soloist Life
11/02/23 • 35 min
You're an expert at one thing that you know the market needs, but you’re feeling tugged to do something else—something that just might be in your genius zone. Do you go for it? Communication maven turned agency matchmaker Rachel Huff did—and she shares her experience.
We discuss:
The challenges of starting a new business on the cusp of a global pandemic (with two tiny children and no day care).
Generating the courage to pivot from what you’re very good at to your genius zone.
The importance of building a new pipeline after a pivot—and allowing enough time for it to jell.
Giving yourself permission to lean into your genius—even when other “experts” try to change your mind.
Why creating and sharing your point of view is so critical for soloists.
LINKS
Rachel Huff | Website | LinkedIn | Rosie’s Place
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
GUEST BIO
Rachel Huff, President and Founder of Victoire & Co, sits at the intersection of great companies and great agencies. Her passion lies in building brand-agency partnerships that drive long-term success.
With a keen understanding of clients’ communications and business needs and a network of trusted agency connections, she specializes in guiding companies toward their best agency fit.
Rachel previously led business development and agency marketing at Weber Shandwick and 360PR+ and has consulted for agencies of all sizes, drawing from a decade on the account side developing integrated communications campaigns for brands including John Hancock, Verizon, Ocean Spray, DraftKings, CVS and Life is Good.
Rachel extends her professional expertise through her nonprofit involvement. She serves on both the Board of Directors and the Marketing & Development Committee for Rosie’s Place, the nation’s first women’s shelter and a sanctuary for poor and homeless women.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:28
Rachel Huff: When I started off on my own, I actually always did have this idea in mind of being an agency search consultant and that that was somewhere that I wanted to get 1 day in like 5 years or so. But I was so used to doing certain work and I was, I just sort of had, I don't want to say pigeon-holed myself, but maybe. And I think, I just think it's really important. It's something that I learned. And I think this was part of my making that pivot was just because somebody didn't listen to your expertise in
00:28 - 00:34
Rachel Huff: the past, or just because somebody didn't necessarily empower you to be an expert on something, it doesn't make it true.
00:39 - 01:07
Rochelle Moulton: Hello, hello. Welcome to Soloist Women, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton, and today I'm here with Rachel Huff, who serves as a matchmaker for brands and agencies through her firm Victoire & Company. And her background includes over a decade inside an agency developing integrated communication campaigns for brands like John Hancock, Verizon, Ocean Spray, and C...
Get Yourself Booked On Podcasts
The Soloist Life
10/24/24 • 17 min
Being a podcast guest pays some excellent dividends: introducing you to new audiences, practice delivering your point of view and honing your message for starters. But how do you get yourself booked?
The qualities that will make you a solid, bookable podcast guest.
The 5-step system to get consistent results to your podcast guesting requests.
The one thing you must have before pitching yourself to a single podcast.
Why smaller, niche podcasts may be ideal, especially when first starting to guest.
How to craft your pitch—and the 3 paragraph format to improve your chances of a YES.
LINKS
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather, connect and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:42
Rochelle Moulton: The best pitches are short, impactful, and do not make the host do any work to say yes, because the second you require them to do work, your chances of a yes drop dramatically. Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Molten and today I want to talk about getting yourself booked on podcasts. Now, maybe it's because I've seen some of the most god-awful pitches in the 7 plus years I've been hosting podcasts. I so don't want you to write pitches like those. But it's
00:42 - 01:23
Rochelle Moulton: really because I believe in the merits of guesting on podcasts, even when, maybe especially when, you're not hosting a show of your own. Being a solid podcast guest pays all sorts of dividends in terms of introducing you to new audiences, filled with potential clients and buyers. You also get to practice delivering your point of view and honing your message, becoming a better communicator of your message in the process. Now, what do I mean by being a solid podcast guest? Well, you like to be interviewed and have a conversation. You have some compelling stories to share and
01:23 - 02:04
Rochelle Moulton: you have something valuable to teach. If all you're trying to do is sell your services or products and you genuinely don't like to be interviewed or share stories or teach something valuable, podcast guesting is not a good strategy for you. But if you wanna do more guesting, it helps to create a very simple system, 1 that you can partially outsource if you like to get consistent results. And think of it as 5 steps. So number 1, decide why you want to be on podcasts. Number 2, Research and plan for your guesting. Number 3, I'm sure it's
02:04 - 02:45
Rochelle Moulton: your favorite, pitch yourself. And number 4, prepare for the actual interview. And last but not least, number 5, leverage the asset you've created. So let's talk about each of those. First is your why, your purpose in guesting. And hey, there's nothing wrong with your purpose being very self-serving. You're spending significant time with this, so you'll want to pick a highly valuable outcome to make it worth your while. And for example, do you want to entice people to your own show, grow your network, sell high ticket consulting or coaching, sell books? You want to get exquisitely clear
02:45 - 03:21
Rochelle Moulton: on your why so that you can be highly focused in your pitches, your message, and how your performance as a guest boomerangs back to help you grow your business. And once you figured out your why, researching and prioritizing potential podcasts gets vastly simpler. Now, pitching is a bit of an art form, but when you know w...
Building A $100 Million Business vs. Going Solo with Rob Fegan
The Soloist Life
04/18/24 • 32 min
When you’re focused on building a $100 million business with a co-founder, what could possibly make you peel off to become a Soloist? Consultant Rob Fegan shares how he pivoted from his first business to a highly profitable (and life-enhancing) Soloist consulting practice:
Why he transitioned from co-founding and growing their potentially $100 million business to become a Soloist.
The value of experimenting and failing—or succeeding—fast.
How he 5x’ed his prices in a single quarter by focusing on the value he was delivering to his ideal clients.
When to shoot for big leaps vs. incremental growth (and why you don’t necessarily need a big audience to build a 6-7 figure Soloist business).
How a failed experiment convinced him to double-down on his genius zone.
LINKS
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Rob Fegan is an author, speaker and the founder of Venvito Consulting. He is a highly sought-after expert and leading authority for Microsoft Partners. Rob is on a mission to help founders and individual contributors demystify the success formula to become a go-to partner working with Microsoft.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:30
Rob Fegan : For me, I'm focused on working with 5 to 10 clients throughout the year. My business is not set up to work with thousands of clients or even hundreds of clients. It's really finding the few clients that I can help and serve in a way that allows me to be really part of their business to help me grow their business versus trying to touch a lot of people with just a little bit of value.
00:35 - 01:07
Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I'm here with Rob Fegan who is an author, speaker, and the founder of Venvido Consulting. He is a highly sought after expert and leading authority for Microsoft partners. Rob is on a mission to help founders and individual contributors demystify the success formula to become a go-to partner working with Microsoft. Rob, welcome.
01:08 - 01:11
Rob Fegan : Rochelle, thanks a lot. I'm excited for our conversation today.
01:12 - 01:42
Rochelle Moulton: Oh, me too. So there are all kinds of things we can talk about today. But the thing that most, I guess, captivated me the last time we talked was your story about becoming a soloist. So set the stage for us. So before you started soloing in 2022, You had a business and a business partner. So what was your plan together for that business? It started off in 2015 where my partner and I, we wanted to continue to grow.
01:42 - 02:18
Rob Fegan : We were both in the Microsoft ecosystem working for partners. And we realized that we had an approach that we thought was really unique in the market. So we created a company back in 2015 and we grew that to millions of dollars in revenue in a really short time. And so we were super passionate about what we were doing. We had a mission to get to $100 million was the goal for the company. And as we grew and as the problems got bigger and the numbers got bigger, My partner and I, we had a different approach or
02:18 - 02:42
Rob Fegan : a d...
Acing Your First Year with Jacqui Miller
The Soloist Life
04/11/24 • 31 min
That first year after leaving corporate life can be tricky—do you say yes to most every opportunity or niche immediately and start saying no? Strategic communicator Jacqui Miller aced (by any measure) her first year as a Soloist and describes how she made it happen:
The surprising first thing she did when leaving her corporate job to start her expertise business.
Why she made the decision to niche right away—and then continued to niche down even more.
How she decides which clients to take on and which to refer (and why she’s a big believer in creating a circle of complementary professionals).
What to do when you hit an inflection point in your career/business where you’re “not practicing at the top of your license”.
The communication strategies that expanded her impact and relationships.
LINKS
Jacqui Miller Website | LinkedIn | On Thought Leadership
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Jacqui is a communications professional with over 15 years of experience in early-stage and high-complexity businesses. Previously, she led communications at PillPack, a digital pharmacy, from the first customer through its $1 billion acquisition by Amazon. She's also launched moonshots at Google X, and helped bring to market the first genomic tumor test for personalized cancer treatment at Foundation Medicine.
Today, she works alongside founding teams to take the long view on communications as an executive function. Her philosophy is that the best PR strategy is ultimately just running a thoughtful business.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:23
Jacqui Miller: I had never in my in-house W2 career tried to grow a big team or even really have many direct reports. So it would have been a new thing for me to do to go and try to build a bigger team as a consultant. So it did feel pretty natural. And then Everybody would ask me, oh, are you starting an agency? Are you hiring people? Are you doing this? And I had to go through a little bit of a moment where I was like, is that what I'm supposed to do? Am I supposed to be hiring these
00:23 - 00:28
Jacqui Miller: people? And was able to come out the other side of that and realize I'm quite happy as a soloist.
00:34 - 01:19
Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, formerly known as Soloist Women, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton, and today I'm here with Jacqui Miller, who's a communications pro with over 15 years of experience in early stage and high complexity businesses. Previously, she led communications at PillPack, a digital pharmacy, from the first customer through its $1 billion acquisition by Amazon. She's also launched Moonshots at Google X and helped bring to market the first genomic tumor test for personalized cancer treatment at Foundation Medicine. Today, she works alongside fo...
Doubling Revenue In A Single Year with Mike Ryan
The Soloist Life
03/28/24 • 34 min
Moving from a job in big corporate to building a soloist expertise business is a bit of an adjustment. Consultant Mike Ryan turned his sweet spot into a thriving business and last year doubled his already significant revenue—he shares his story:
The transition from being a buyer to becoming the seller—and how he built his referral “machine” (hint: cold calling didn’t work).
Why he ignored advice to grow by hiring employees—and what he did instead.
The two things that first accelerated and then doubled his revenue.
Why understanding the relationship between fees and value for his clients was a major turning point in his business.
How to resist the temptation to dial back after a 230% growth year and keep thinking bigger.
LINKS
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Mike Ryan is an expert in solving supply chain and inventory challenges for middle-market manufacturers. He quickly analyzes complex issues, generates cash, and improves EBITDA to deliver repeatable results.
With over 20 years of experience working for companies like GE and Goodyear, he tailors blue-chip best practices to help manufacturers achieve their goals.
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 – 00:29
Mike Ryan: There were 2 things at play. 1 was figuring out how to work in parallel, work with multiple clients at the same time, which was definitely a mindset shift. And the second 1 was being confident and having the confidence to be able to look at a client and say, hey, here’s the value we are going to unlock in your business. The beautiful thing about the work that I do is it’s all measurable. Here’s the value we expect to unlock.
00:34 – 01:17
Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, formerly known as Soloist Women, where we’re all about turning your expertise into wealth and impact. I’m Rochelle Moulton, and today I’m here with Mike Ryan, who is an expert in solving supply chain and inventory challenges for middle market manufacturers. He quickly analyzes complex issues, generates cash, and improves EBITDA to deliver repeatable results. With over 20 years of experience working for companies like GE and Goodyear, he tailors blue chip best practices to help manufacturers achieve their goals. He is also a super smart and generous guy, so I’m delighted to
01:17 – 01:18
Rochelle Moulton: have him on the show. Mike, welcome.
01:19 – 01:21
Mike Ryan: Thank you, Rachelle. Thank you for having me.
01:21 – 01:31
Rochelle Moulton: Oh, I’m delighted. I’m delighted. So you and I have been in each other’s orbit for a few years through my other podcast, The Business of Authority, and we’ve had some rather eye-opening discussions over the
01:31 – 01:33
Mike Ryan: years. We
01:33 – 01:56
Rochelle Moulton: have. But our last chat made me realize that I had to have you on this show because you broke a significant revenue barrier that many ex-corporados struggle with when they go solo. So I thought we could start there. Oh, absolutely. Yeah. Yeah. So how did you come to create your business? Was it always intended to be solo, or did you flirt with hiring employees? What was your plan?
01:57 – 02:42
Mike Ryan: So the plan for my business and really kind of the g...
Manage Your Energy, Not Your Time
The Soloist Life
06/06/24 • 12 min
What if the standard productivity advice gets it wrong? What if your performance, health and happiness are grounded in how well you manage your energy, not your time?
Jim Loehr and Tony Schwartz’s The Power of Full Engagement makes an excellent case for the role of energy in performance:
The four types of energy—physical, emotional, mental and spiritual—and how they interrelate.
How harnessing all energy sources allows us to optimize our productivity, happiness and engagement in the world around us.
Why life—and work—isn’t a marathon, but a series of sprints (and why you want to manage your energy like a sprinter).
How to get back on track when your energy sags.
The role of your purpose and the amount of energy you invest in yourself vs. others.
LINKS
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:47
Rochelle Moulton: We have to learn to adapt our system, our bodies, our emotions, our minds, and our spirits to be able to flex up to perform and then down to rest and rejuvenate. Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I want to talk to you about managing energy instead of time. Now I started down this path when podcast guest, Joe Jacoby recommended the book, The Power of Full Engagement, Managing Energy, Not Time, is the key to High Performance and Personal Renewal by
00:47 - 01:27
Rochelle Moulton: Jim Lehrer and Tony Schwartz. I mean, when an Olympic gold medalist recommends a book on performance, you pay attention. So this came up because a few weeks back, I dedicated an episode to productivity for soloists. And I did that because a lot of us have internalized productivity as going 90 miles an hour to complete an endless to-do list versus carefully choosing what you want to pay attention to so you can Optimize your results. Optimize, not maximize. Well, this book, which I heartily recommend, by the way, is all about making sure you have the energy to tackle
01:27 - 02:06
Rochelle Moulton: what you decide is most important to you. You can't do everything you want, but you can manage your energy so you can do the things that matter most. Like the David Allen book, Getting Things Done, this is not a new book. It came out in 2003, But the principles are evergreen. And side note, if you're going to write an expertise book, this is how you do it. 20 years later, people are still talking about it and recommending it and buying it. So Let's start with this quote from the book. Every 1 of our thoughts, emotions, and
02:06 - 02:50
Rochelle Moulton: behaviors has an energy consequence for better or for worse, which means that your performance, health, and happiness, all critical to maintaining an optimal, soloist life, are grounded in how well you manage your energy. And they see 4 types of energy, physical, emotional, mental, and spiritual. And when we harness all of those energies is when we can truly optimize not just our productivity, but our happiness and our engagement with the world around us. Another thing that struck me here is that life isn't a marathon. In fact, it's a series of sprints, not unlike...
Pulling Yourself Out Of A Slump
The Soloist Life
10/10/24 • 11 min
This episode is inspired by a listener question that I’ve been hearing a lot lately: how can you pull yourself out of a slump? And does a prolonged slump mean you’re not cut out to be a Soloist?
The gift (and the hidden cost) of a great first year as a Soloist.
Why hitting the wall—where your revenue tanks or plateaus—happens, especially with new-ish Soloists.
When it’s time to invest in positioning yourself appropriately and developing a sales system to consistently fill your pipeline.
One simple action to ensure you’re ready to turn around a difficult revenue situation.
Why it’s never too late to niche down—and how to do it without wasting months getting it right.
LINKS
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather, connect and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:45
Rochelle Moulton: If you haven't honed your messaging to focus on your ideal clients and buyers, and you haven't built a recurring system to find, nurture, and close those people, eventually you'll hit that wall. Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton. And today I want to share a listener question about pulling yourself out of a slump because I've been hearing variations on this lately and it's worth addressing. So this particular question goes like this. I'm feeling stuck in my business and I just don't know what
00:45 - 01:21
Rochelle Moulton: to do next. In the past, I hit over $100, 000 in revenue easily. And 2 years ago, I broke $200, 000 for the first time and I was thrilled. The last year though, has been pretty miserable. I just barely hit $100, 000 in 2023 and I won't in 2024 unless something changes dramatically. Is this a sign I need to go get a job or is this fixable? Okay, so let's call this person Chris because they didn't want to identify themselves in the show. Chris and I tossed a few emails back and forth, and this is what
01:21 - 01:57
Rochelle Moulton: else I learned that I think is important to talk about what to do next. 1, Chris is a B2B consultant with a respectable level of expertise, about 8 years in their specialty. 2, if we were to look at Chris's website and social media, we'd see they focus more on talking about their expertise versus identifying their ideal client and the specific problems they solve. 3, Chris has been in business for almost 4 years and they need about $100, 000 in revenue to meet their basic needs, but have targeted $200, 000 as their goal to build a Freedom
01:57 - 02:33
Rochelle Moulton: Fund for their future. So I think of that as their enough goal. They can tighten their belt for a year or so, but they need to be on a $100, 000 plus trajectory soon. 4, Chris does not have any sort of consistent pipeline of new clients, nor do they have any recurring revenue of any consequence. It's mostly project work. 5, Chris has been experimenting a bit, but since nothing is stuck yet, they're starting to doubt themselves to feel less confident. And finally, number 6, all that said, they really, really, really don't want to go back to
02:33 - 03:10
Rochelle Moulton: a job job. All of this is important information when you're making big life decisions. You know in your heart of hearts whether you want to stay independent or go back inside. And it's folly to ignore your very real need for revenue to support yourself and perhaps others. So what we have in Chris is someone wh...
Pulling Out of a Revenue Nosedive with Chris Ferdinandi
The Soloist Life
11/21/24 • 41 min
Categories: Growing Revnue + Wealth, Niching
Link: https://rochellemoulton.com/soloist_podcast/pulling-out-of-a-revenue-nosedive-with-chris-ferdinandi/?utm_source=subscriber
What do you do when your consistently growing revenue suddenly takes a nosedive—and your peers are feeling it too? Soloist Chris Ferdinandi walks us through the experience and the experiments he conducted to start lifting himself out of it.
Why he built his business as a side hustle and didn’t go solo until he matched his corporate salary.
The financial and emotional hit of a 50% revenue drop—and how to experiment without morphing to panic.
What to do when you’re “too feral” to go back into Corporate: the experiments that failed and those that gave hope.
How selling to a 640-person email list outsold the results from a 14,000 list—by over 3X (hint: the new sale was in his genius zone).
Two moves to make when your revenue is tanking—and one surprising upside.
LINKS
Chris Ferdinandi ADHD Tips | Mastadon
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Chris helps people build a simpler, faster, more resilient web.
Early in his career, he felt like he couldn’t get anything done. Since then, he’s discovered a bunch of systems and strategies that let him turn his ADHD into a superpower. His ADHD tips newsletter is read by hundreds of developers each weekday.
He creates courses and workshops, publishes several daily newsletters, speaks at events, and has advised and written code for organizations like NASA, Apple, Harvard Business School, Chobani, and Adidas.
Chris loves pirates, puppies, and Pixar movies, and lives near horse farms in rural Massachusetts.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather, connect and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:20
Chris Ferdinandi: I also feel very positive about my ADHD. Much in the same way on your episode, the phrase like ruthless self-acceptance or there was something along those lines kept coming up. Yes. And I believe that with my whole being, right? That I am great the way I am and that a lot of my challenges are just being neurodiverse in a neurotypical world. Yeah.
00:25 - 00:38
Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rchelle Moulton, and today I'm so happy to welcome soloist Chris Ferdinandi to the show.
00:38 - 00:42
Chris Ferdinandi: Rochelle, thank you so much for having me. It's really great to be here.
00:42 - 01:25
Rochelle Moulton: Well, I'm excited about this, Chris. So Chris helps people build a simpler, faster, more resilient web. Early in his career, he felt like he couldn't get anything done. Since then, he's discovered a bunch of systems and strategies that let him turn his ADHD into a superpower. His ADHD tips newsletter is read by hundreds of developers each weekday. He creates courses and workshops, publishes several daily newsletters, speaks at events, and has advise...
B2B Storytelling With Heart with Camille DePutter
The Soloist Life
10/19/23 • 44 min
It’s a conundrum: we know stories help make us better communicators, but we’ve also been told that too much personality “just isn’t appropriate” in a B2B context. Communication specialist Camille DePutter tells us exactly how to use storytelling to make an impact as a soloist.
We talk about:
Why storytelling is leaning into your thoughts, ideas, opinions, unique perspective and experiences.
The questions that will help you uncover your best stories (and the role shame may have played in keeping a challenging story untold).
Being both authentic and effective as a storyteller (hint: there is no one else exactly like you isn’t just a cheesy line).
How to not only excavate your best stories, but refine and polish them.
Why you might want to develop a story vault—and how to get started.
LINKS
Camille DePutter | Website | LinkedIn | Instagram
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
GUEST BIO
Camille DePutter is a storytelling specialist who helps high-performing individuals communicate better.
Through her work as a communications coach, consultant, and writer/editor, Camille helps her clients express themselves effectively and authentically, so they can level-up their leadership, build their reputation, and make the impact they were born to make.
Her client portfolio includes internationally-recognized brands, Olympic Gold medalists, world champion athletes, and highly respected founders, industry disruptors, and thought leaders.
Camille hosts the Storytelling with Heart podcast, is the author of two books, including Share Your Story: A Storytelling Workbook, and publishes regularly at camilledeputter.com
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:31
Camille DePutter: It can be very easy to feel like, oh well, no, I need to speak professionally, or I need to follow this template that other people are saying, or I need to say it this way because that's what other people are saying, or they're telling me that's how I have to talk to my audience, or even I need to care so much about my audience that I forget about myself and I want you to be able to bring yourself into this whole process because a I care about you and it's more fun this way but b also
00:31 - 00:35
Camille DePutter: it's actually more effective. So it all works together.
00:40 - 00:59
Rochelle Moulton: Hello, hello. Welcome to Soloist Women, where we're all about turning your expertise into wealth and impact. I'm Rachelle Moulton, and today I'm here with Camille de Putter who helps high-performing individuals level up their storytelling so they can make the difference they want to make. Camille, welcome.
01:00 - 01:07
Camille DePutter: Hello Rochelle, thank you so much for being here. Or I guess that was my own podcast. See what
01:07 - 01:12
Rochelle Moulton: happens when we podcast is like, we forget which side of the mic we're on. It's so funny.
01...
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FAQ
How many episodes does The Soloist Life have?
The Soloist Life currently has 59 episodes available.
What topics does The Soloist Life cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on The Soloist Life?
The episode title 'Making More and Working Less with Jonathan Stark' is the most popular.
What is the average episode length on The Soloist Life?
The average episode length on The Soloist Life is 32 minutes.
How often are episodes of The Soloist Life released?
Episodes of The Soloist Life are typically released every 7 days.
When was the first episode of The Soloist Life?
The first episode of The Soloist Life was released on Aug 18, 2023.
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