Snapshot #82: Cold Calling Is Dead, So What's Next?

07/02/18 • 34 min

We talk to Bubba Mills of Corcoran Consulting and Coaching LLC in O'Fallon Illinois about real estate sales tactics that work today.

You'll learn:

Why returning inquiries by text message can be more effective than phone calls.
When a handwritten note is appropriate
When cold calling IS appropriate
Why holding a seminar is a good sales strategy, especially if you offer a monetary credit for attendance
Why Bubba holds home buying seminars for high school seniors
How to transition seminar attendees into clients
Why writing a blog gives you credibility and shows off your personal expertise, and you don't have to spend a lot of time on it.
Why you can should your audience organically
Differentiate yourself by sending out a print (gasp!) newsletter
How to create and distribute an e-book
Common mistakes agents make in their digital marketing

Links mentioned:

RealTrends article about alternatives to cold calling

We talk to Bubba Mills of Corcoran Consulting and Coaching LLC in O'Fallon Illinois about real estate sales tactics that work today.

You'll learn:

Why returning inquiries by text message can be more effective than phone calls.
When a handwritten note is appropriate
When cold calling IS appropriate
Why holding a seminar is a good sales strategy, especially if you offer a monetary credit for attendance
Why Bubba holds home buying seminars for high school seniors
How to transition seminar attendees into clients
Why writing a blog gives you credibility and shows off your personal expertise, and you don't have to spend a lot of time on it.
Why you can should your audience organically
Differentiate yourself by sending out a print (gasp!) newsletter
How to create and distribute an e-book
Common mistakes agents make in their digital marketing

Links mentioned:

RealTrends article about alternatives to cold calling

Previous Episode

Snapshot #81: How To Create SEO-Friendly Content

We talk to Joshua Jarvis of 4rd Marketing about SEO, and why good content is more effective than buying up keywords. Video content, for example, provides quality content that audiences want and helps establish stronger, trusted relationships.

Recommendations for effective content and tactics for SEO:

1. Monthly video market updates

2. Video FAQs - post them on LinkedIn!

3. Be consistent

4. Choose between the SEO content website camp or the pay per click website camp

5. Create content around what you're passionate about

6. Register for your Google My Business page

7. Link your website to your testimonials and reviews on other sites.

8. Search engine marketing can pay off quickly through clicks, but search engine optimization is a longer term strategy based on owned content.

Links mentioned:

Joshua's Inman article about search

Homesnap

Slack

Next Episode

Snapshot #83: Marketing To Agents - What's Working?

We talk to Tom Flaherty, Director of Marketing and Communications at Northstar MLS in Minneapolis about how he uses digital marketing to reach agents, as well as how his members are using marketing.

You'll learn:

1) The #1 way Northstar MLS reaches agents.

2) Why it's important to hit agents on more than one channel.

3) How Northstar is using targeted marketing to send their messages to the right audiences.

4) The one type of marketing message that works every time.

5) How Homesnap and the Broker Public Portal is helping stem the tide of traffic to third party websites.

6) What other MLSs have done that Tom has admired.

Links mentioned:

Homesnap and Homesnap.com

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