The Snapshot
Gayle Weiswasser
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Top 10 The Snapshot Episodes
Goodpods has curated a list of the 10 best The Snapshot episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Snapshot for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Snapshot episode by adding your comments to the episode page.
07/02/18 • 34 min
We talk to Bubba Mills of Corcoran Consulting and Coaching LLC in O'Fallon Illinois about real estate sales tactics that work today.
You'll learn:
- Why returning inquiries by text message can be more effective than phone calls.
- When a handwritten note is appropriate
- When cold calling IS appropriate
- Why holding a seminar is a good sales strategy, especially if you offer a monetary credit for attendance
- Why Bubba holds home buying seminars for high school seniors
- How to transition seminar attendees into clients
- Why writing a blog gives you credibility and shows off your personal expertise, and you don't have to spend a lot of time on it.
- Why you can should your audience organically
- Differentiate yourself by sending out a print (gasp!) newsletter
- How to create and distribute an e-book
- Common mistakes agents make in their digital marketing
Links mentioned:
02/17/21 • 26 min
This is the 150th episode of The Snapshot! To commemorate this milestone, we looked back over the last 150 episodes and identified five key themes that have come up again and again on the show. We also picked some of our favorite guest soundbites that support those themes. Specifically, we discuss why:
- Social media is a long game
- Providing relevant content of value builds relationships with audiences
- Social media personalizes agents
- Video is key to real estate marketing
- Local content is golden for real estate agents
Thank you to the 149 amazing guests who have come on the Snapshot over the last 4 years, and to the people who tune in to listen to the shows! Here's to 150 more episodes!
10/13/21 • 31 min
We talk to Amie Quirarte of Tahoe Luxury Properties about how her philosophy of being authentic, honest and open minded on social media has led to deeper and stronger relationships with clients. She has a great perspective about being true to yourself, sharing your everyday life and not being afraid to express your opinions... and how building that connection with your audience can lead to relationships that turn into clients. We also talk about the many benefits of getting deeply involved with your community.
Links mentioned:
WhatsApp
Snapshot #109: The Golden Rule Of Marketing
The Snapshot
07/18/19 • 35 min
We talk to Lauren Goche, realtor at Think Realty in Portland, OR, whose content marketing strategy includes sharing her clients' buying stories and other content that shows her authentic self and builds relationships with people who are the right fit for her.
We discuss:
1. The type of content Lauren shares on Instagram, and why being vulnerable and honest pays off.
2. Lauren's neighborhood guides and how they provide value to clients.
3. Where Lauren draws the line on personal content. ("Share the scab, not the open wound.")
4. Why Portland is a unique market and how that impact Lauren's marketing.
5. The golden rule of marketing: "Market to your sphere how you wish you were marketed to."
03/17/21 • 38 min
Today we talk to Joe Rand, Chief Creative Officer for Howard Hanna | Rand Realty about how to harness the intimacy of digital marketing to communicate meaningfully with the right audiences. We talk about many things, including:
- What "relevant content of value" actually is
- The goal of real estate marketing (Hint: All marketing is branding)
- The marketing that stops Joe in his tracks
- How to use humor in your marketing
- Why Joe doesn't use any apps
01/20/21 • 28 min
We talk to Arvin Haddad, Senior Estates Director and Broker-Associate at The Agency Beverly Hills and co-star of CNBC's Listing Impossible, about how to strike the right balance between personal and professional content on social media. We cover political views, dealing with posts you regret, and how to determine what's going to resonate with your audience.
Links mentioned:
Calm
Arvin Haddad Instagram
06/09/21 • 35 min
In this episode, we talk to Seth Price, Managing Partner and CEO of BluShark Digital, about search engine optimization and when it makes sense for real estate agents to spend money on search marketing. Price takes us through the four factors that lead to optimization: 1) high quality content; 2) authoritative links; 3) the structure of your website; and 4) your local presence through Google My Business. When these four factors are strong, then you have a good shot at a high Google ranking. The goal is to show that you are the most authoritative through persuasive content, links from other people and a strong, robust local presence on Google. We also discuss maximizing the value of paid SEM.
Links mentioned:
BlueShark Digital
Parking Panda/Spot Hero
ParkWhiz
07/05/19 • 32 min
We talk to Peter Schravemade, Strategic Relationship Manager at BoxBrownie, which offers digital retouching services, image enhancement, twilight conversion, virtual staging and other services for real estate agents to showcase their homes, about trends in listing photos and the ethics of enhancing photos.
We discuss:
1) Why quality over quantity is important for listing photos.
2) Where Peter recommends drawing the line, ethically, on enhancing photos, and what needs to be disclosed.
3) Common mistakes agents make with listing photos. (Prepare the property!)
4) Digital renovation - where it's permitted, and how to use those images where it's not permitted on MLS.
5) Trends in digital staging.
6) What consumers want from listing photos.
01/21/20 • 39 min
We talk to Joel Epstein, host of The Big Joel Show and real estate coach/author, about how to generate inbound interest from your sphere rather than building a business through outbound calls. Some rules of thumb: 1) don't delegate core activities that got you where you are; and 2) don't replace relationships with technology. We also talk about iBuyers, posting personal vs. professional content, and how to capture the hearts and minds of your clients.
Links mentioned:
Orangetheory Fitness
Zero Fasting
12/19/16 • 38 min
We do a year-end social media roundup with Katie Lance of Katie Lance Consulting - what's hot right now, what's coming up, and how to be smart about your social media efforts. Be sure to check out Katie's social media resources and her online course/community, Get Social Smart Academy.
You'll learn:
1. Why social media is such a natural fit for agents.
2. The hottest social media platforms for agents right now. (Think video.)
3. Why consistency is the key to success on social media.
4. How to reach different audiences by repurposing content.
5. Content ideas for different platforms.
6. The question Katie gets asked most often: how to get started with social media.
7. What you should outsource... and what you shouldn't.
8. How to make social media pleasurable.
9. How to schedule content successfully.
10. How much - and where - to spend on paid social marketing.
Links mentioned:
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FAQ
How many episodes does The Snapshot have?
The Snapshot currently has 172 episodes available.
What topics does The Snapshot cover?
The podcast is about Marketing, Social Media, Real Estate, Podcasts, Technology, Digital Marketing and Business.
What is the most popular episode on The Snapshot?
The episode title 'Snapshot #170: A New Way To Schedule Home Showings' is the most popular.
What is the average episode length on The Snapshot?
The average episode length on The Snapshot is 28 minutes.
How often are episodes of The Snapshot released?
Episodes of The Snapshot are typically released every 13 days, 23 hours.
When was the first episode of The Snapshot?
The first episode of The Snapshot was released on Jan 22, 2016.
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