Snapshot #108: Trends In Digital Image Enhancement

07/05/19 • 32 min

We talk to Peter Schravemade, Strategic Relationship Manager at BoxBrownie, which offers digital retouching services, image enhancement, twilight conversion, virtual staging and other services for real estate agents to showcase their homes, about trends in listing photos and the ethics of enhancing photos.

We discuss:

1) Why quality over quantity is important for listing photos.

2) Where Peter recommends drawing the line, ethically, on enhancing photos, and what needs to be disclosed.

3) Common mistakes agents make with listing photos. (Prepare the property!)

4) Digital renovation - where it's permitted, and how to use those images where it's not permitted on MLS.

5) Trends in digital staging.

6) What consumers want from listing photos.

Peter Schravemade Instagram

We discuss:

1) Why quality over quantity is important for listing photos.

2) Where Peter recommends drawing the line, ethically, on enhancing photos, and what needs to be disclosed.

3) Common mistakes agents make with listing photos. (Prepare the property!)

4) Digital renovation - where it's permitted, and how to use those images where it's not permitted on MLS.

5) Trends in digital staging.

6) What consumers want from listing photos.

Peter Schravemade Instagram

Previous Episode

Snapshot #107: Katie Lance On What's New In Social Marketing

We welcome back real estate social marketing expert Katie Lance to the Snapshot to talk about what has changed -and what hasn't - since she was last on the show back in 2016. Also, Katie has a new podcast, The Katie Lance Podcast, which everyone should listen to!

We discuss:

1. What is still important in social media: being social!
2. How important creating unique, valuable content is for engaging audiences.
3. Social media is still a long game.
4. Trends in consumer home search.
5. Repurposing content across platforms (but not scheduling it all at the same time!).

Links mentioned:
Katie's podcast

Known by Mark Schaefer

Next Episode

Snapshot #109: The Golden Rule Of Marketing

We talk to Lauren Goche, realtor at Think Realty in Portland, OR, whose content marketing strategy includes sharing her clients' buying stories and other content that shows her authentic self and builds relationships with people who are the right fit for her.

We discuss:

1. The type of content Lauren shares on Instagram, and why being vulnerable and honest pays off.

2. Lauren's neighborhood guides and how they provide value to clients.

3. Where Lauren draws the line on personal content. ("Share the scab, not the open wound.")

4. Why Portland is a unique market and how that impact Lauren's marketing.

5. The golden rule of marketing: "Market to your sphere how you wish you were marketed to."