Today we talk to Joe Rand, Chief Creative Officer for Howard Hanna | Rand Realty about how to harness the intimacy of digital marketing to communicate meaningfully with the right audiences. We talk about many things, including:
- What "relevant content of value" actually is
- The goal of real estate marketing (Hint: All marketing is branding)
- The marketing that stops Joe in his tracks
- How to use humor in your marketing
- Why Joe doesn't use any apps
03/17/21 • 38 min
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