Snapshot #152: Sharing Relevant Content Through Marketing

03/17/21 • 38 min

Today we talk to Joe Rand, Chief Creative Officer for Howard Hanna | Rand Realty about how to harness the intimacy of digital marketing to communicate meaningfully with the right audiences. We talk about many things, including:

What "relevant content of value" actually is
The goal of real estate marketing (Hint: All marketing is branding)
The marketing that stops Joe in his tracks
How to use humor in your marketing
Why Joe doesn't use any apps

What "relevant content of value" actually is
The goal of real estate marketing (Hint: All marketing is branding)
The marketing that stops Joe in his tracks
How to use humor in your marketing
Why Joe doesn't use any apps

Previous Episode

Snapshot #151: Simple Ways To Refresh Your Social Media Marketing

Today we talk to Victoria Kennedy, CEO of Victorious PR in Las Vegas, NV about easy strategies to kickstart or refresh your marketing:

Choose organic over generic every time
Use your social media profiles as a sales funnel
Set up systems to build your lead flow
Focus on one activity and do it consistently
Pitch yourself to local press outlets
Set up your Google My Business profile (or do it through Homesnap!)

Links mentioned:
TikTok
Sleep Cycle

Next Episode

Snapshot #153: Using Facebook For Lead Generation

Today we're talking to Gus Munoz Castro of Power ISA about best practices for using Facebook for lead generation:

Don't approach Facebook like you approach your database - it's a different animal.
Facebook is "interruption marketing" - you're catching them while they are doing something else - and the typical Facebook buyer is 6-12 months out from a home search.
Facebook ads can start generating responses immediately
Facebook lends itself best to buyer leads
Give your leads the opportunity to respond to you
Offer "massive value"
Take advantage of Facebook's paid ads to get to more relevant leads
Use the power of Facebook Groups

Links mentioned:
Among Us
Call Of Duty
Power ISA on Facebook