Snapshot #109: The Golden Rule Of Marketing

07/18/19 • 35 min

We talk to Lauren Goche, realtor at Think Realty in Portland, OR, whose content marketing strategy includes sharing her clients' buying stories and other content that shows her authentic self and builds relationships with people who are the right fit for her.

We discuss:

1. The type of content Lauren shares on Instagram, and why being vulnerable and honest pays off.

2. Lauren's neighborhood guides and how they provide value to clients.

3. Where Lauren draws the line on personal content. ("Share the scab, not the open wound.")

4. Why Portland is a unique market and how that impact Lauren's marketing.

5. The golden rule of marketing: "Market to your sphere how you wish you were marketed to."

We discuss:

1. The type of content Lauren shares on Instagram, and why being vulnerable and honest pays off.

2. Lauren's neighborhood guides and how they provide value to clients.

3. Where Lauren draws the line on personal content. ("Share the scab, not the open wound.")

4. Why Portland is a unique market and how that impact Lauren's marketing.

5. The golden rule of marketing: "Market to your sphere how you wish you were marketed to."

Previous Episode

Snapshot #108: Trends In Digital Image Enhancement

We talk to Peter Schravemade, Strategic Relationship Manager at BoxBrownie, which offers digital retouching services, image enhancement, twilight conversion, virtual staging and other services for real estate agents to showcase their homes, about trends in listing photos and the ethics of enhancing photos.

We discuss:

1) Why quality over quantity is important for listing photos.

2) Where Peter recommends drawing the line, ethically, on enhancing photos, and what needs to be disclosed.

3) Common mistakes agents make with listing photos. (Prepare the property!)

4) Digital renovation - where it's permitted, and how to use those images where it's not permitted on MLS.

5) Trends in digital staging.

6) What consumers want from listing photos.

Peter Schravemade Instagram

Next Episode

Snapshot #110: Everything You Need To Know About Instagram

Ryan Rodenbeck, broker/owner at Spyglass Realty in Austin TX shares his best tips for using Instagram. If you listen to only one podcast episode on Instagram, it should be this one! He is a wealth of information.

You'll learn:

1. How to balance "items of value" with calls to action in your Instagram posts.

2. The "stairstep effect" of hashtags and why you should pick hashtags that you will rank in. Also, national vs. local hashtags.

3. How to develop effective Instagram content.

4. How to look up your Instagram analytics. (You need a business account.)

5. How to use Linktree to post multiple links in your profile.

6. How to grow your following through hashtags and engagement.

7. What an engagement group is and how to use it.

8. How to use Instagram filters and why editing photos is so important.

Links mentioned:

Ryan's article about Instagram in Inman

Ryan on Instagram