Boosting Business: SEO Success, Sales Surges & an SEO Squad

01/27/24 • 7 min

We're celebrating like crazy because our Shopify CollageandWood.com sales have jumped up by 80% compared to last year - all thanks to our SEO strategy.

Now, onto the super exciting part - we had our third meeting for the SEO Squad. Imagine a group of go-getter entrepreneurs, just like us, all pumped up to master SEO. Sounds great, right?
We're officially launching next month and you can hop on board the challenge at threedaychallenge.com/seo. If you join now, you can lock in a cool $20/month rate.

We also took a look at where our traffic is coming from. Pinterest has been our star off page SEO driver, bringing in over 3,000 visitors this month alone.
And our blog? It's been on fire with organic search sending us 8.8 thousand visitors this month.

Oh, and get this, we had a $1000 sales day! Can you believe it?
Also Honeybook confirmed what Kris Daria told us on Wednesday about the email changes coming February 1, 2024: always use a branded domain email if possible.

So, that's the scoop from our end. Here's to another week of hustling, learning, and smashing goals!

Keep following through!
Join the Founding Members through February 15, 2024

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

We're celebrating like crazy because our Shopify CollageandWood.com sales have jumped up by 80% compared to last year - all thanks to our SEO strategy.

So, that's the scoop from our end. Here's to another week of hustling, learning, and smashing goals!

Keep following through!
Join the Founding Members through February 15, 2024

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Previous Episode

Can Your Email Sink Your SEO? 2024 Updates w/Kris Daria

On Feb. 1, Google and Yahoo are changing email deliverability standards. Is your business ready?
In today's show, Klaviyo email marketing expert Kris Daria joins us.
Kris started with large ecommerce brands before branching out on her own to help small businesses.
We go wayyyy back to Clubhouse circa 2020.
Kris has an incredible knack for making email marketing approachable!
Here's the big takeaways:

1. Google and Yahoo are implementing stricter email spam prevention measures on February 1, 2024.

This is the first time in two decades that such significant changes will be made.
Kris gives a ton of tips that you can implement NOW to make sure your emails stay in the inbox vs. the junk folder.

2. Kris's tips for smaller brands when it comes to email marketing:

Personalize emails and utilize segmentation features.
Nurture stronger, more meaningful relationships with emails.
Send out a consistent weekly email newsletter to your audience.
Listen for Kris's FIRE tip for sending a second email in one week.

3. Definitions of email terms:

There's a difference between email campaigns (1-many) and email flows (1-1).
Leverage your ESPs automation capabilities to personalize the customer journey.
Use a professional domain for sending emails.
Capture explicit consent before emailing.
Clean and maintain a quality email list to ensure better deliverability.
Avoid spam words in email subject lines.
And many more tips you can implement right away!

Connect with Kris:
Website + Free Klaviyo Email Resources

Klaviyo Checklist

Cheryl Rerick’s deliverability webinar

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Next Episode

The Intersection Of SEO and User Experience with Ola King

Join me for a deep conversation with Ola King, who shares his intriguing journey – from being a popular [and underage!] local DJ and music producer to making an impact in the SEO industry.
Below is a summary of the main topics discussed:

Ola talks about his experience of moving from Nigeria to Canada at a young age, including the challenges he faced adapting to a new environment.
Ola shares details about his early career in music production, his transition into SEO, and the reasons behind the launch of his own company.
As a user researcher at Moz, Ola highlights the significance of understanding customers and offers unique insights on how to future-proof SEO by focusing on providing unique information and customer insights.
The conversation pivots to the true meaning of design thinking, debunking common misconceptions. They underline that design thinking is not just about art or aesthetics, but how things work, how to empathize with users, and putting this empathy into the design process.
Ola explains his views on the misunderstanding of SEO - it's not about optimizing for search engines, but enhancing the user's experience by understanding their intent and context.
The importance of diversity in the tech industry is discussed, with Ola sharing his experiences and the benefits of finding common ground for a more inclusive and welcoming environment.

For more insights from Ola King, you can reach out to him through his website, LinkedIn, or X.
Don't forget to subscribe to the Simple and Smart SEO Show and share it with others interested in SEO and UX!

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

The Simple and Smart SEO Show - Boosting Business: SEO Success, Sales Surges & an SEO Squad

Transcript

Introduction to the Podcast

[00:00:00] Crystal Waddell: Welcome to the third season of the Simple and Smart SEO show, the podcast dedicated to empathy driven brand building SEO. I'm your host, Crystal Waddell. I leverage my obsession with user experience to help business owners just like you optimize your website with confidence. Thank you so much for being here.

[00:00:17] Let's jump into another great episode.

[00:00:19] Wow. Welcome to follow through Frid