
Business 101: Phase 3
Explicit content warning
09/06/23 • 39 min
I’m back with the LAST episode in my “Business 101” Series!
So far, I have guided you from the “explore” phase, through the “refining” phase, and now onto the “mastering” phase of building a well-established creative business.
Very few people get to the “mastering” phase- because it doesn’t just require working on your business, but rather yourself. This phase is not for the faint of heart❤️(you WILL have to get your face out there, be comfortable with rejection, and be prepared to make some hard decisions!). Confidence is KEY in this phase!
Even if you don’t think you’ll ever get there, this episode gives you a roadmap to help navigate your business down the road, see the bigger picture, & develop your overall plan for your business going forward!
________________________________________________________________________________________________
Ready to move CONFIDENTLY into your business future, but don’t know where to start??
I’m hosting 2 LIVE webinars unlike any I’ve ever hosted- Tuesday, September 12th 2023 at 5pm PST & Saturday, September 16th 2023 at 11am PST- and they're FREE!!
During my webinar “Confident Calligraphy Style (Stop Copying & Start Attracting High-Paying Clients)” I’ll be teaching you:
- Why style & flexibility is SO key to booking high-paying corporate clients
- Why you need to avoid blind copying
- My 3- step framework for how to build flourishes, compositions & your OWN alphabet!
Want to attend?? Head HERE to register for either Tuesday 9/12/23 or Saturday 9/16/23!
✨This is all leading up to opening the doors to my Modern Calligraphy Style Course, as well as my other Signature Courses & Biz Starter Guide later this month!✨
FOLLOW SHINAH:
- Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
FREE WORKSHOP:
- “How to Become a Calligraphy Pro” Educational Workshop
FOLLOW SHINAH:
- Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
I’m back with the LAST episode in my “Business 101” Series!
So far, I have guided you from the “explore” phase, through the “refining” phase, and now onto the “mastering” phase of building a well-established creative business.
Very few people get to the “mastering” phase- because it doesn’t just require working on your business, but rather yourself. This phase is not for the faint of heart❤️(you WILL have to get your face out there, be comfortable with rejection, and be prepared to make some hard decisions!). Confidence is KEY in this phase!
Even if you don’t think you’ll ever get there, this episode gives you a roadmap to help navigate your business down the road, see the bigger picture, & develop your overall plan for your business going forward!
________________________________________________________________________________________________
Ready to move CONFIDENTLY into your business future, but don’t know where to start??
I’m hosting 2 LIVE webinars unlike any I’ve ever hosted- Tuesday, September 12th 2023 at 5pm PST & Saturday, September 16th 2023 at 11am PST- and they're FREE!!
During my webinar “Confident Calligraphy Style (Stop Copying & Start Attracting High-Paying Clients)” I’ll be teaching you:
- Why style & flexibility is SO key to booking high-paying corporate clients
- Why you need to avoid blind copying
- My 3- step framework for how to build flourishes, compositions & your OWN alphabet!
Want to attend?? Head HERE to register for either Tuesday 9/12/23 or Saturday 9/16/23!
✨This is all leading up to opening the doors to my Modern Calligraphy Style Course, as well as my other Signature Courses & Biz Starter Guide later this month!✨
FOLLOW SHINAH:
- Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
FREE WORKSHOP:
- “How to Become a Calligraphy Pro” Educational Workshop
FOLLOW SHINAH:
- Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
Previous Episode

Business 101: Phase 2
We’re onto phase 2 this week of Business 101- Refining!
So you’ve explored and gotten your business off the ground- bravo!! You’ve found some customers, created a few product offerings, and have the framework established to build your business... now what??
In this week’s episode, we dive into phase 2 of my 3-part Business 101 series- refining! We’ll discuss what it looks and feels like to start honing in on the important tasks and trusting your decision-making capabilities more. I break down your 3 “buckets” and what they should be holding during this phase, including:
- Figuring out what products YOU like best, which PAY you the best, and making sure you aren’t spending so much time running your business that you don’t give yourself time to play as well!
- Making sure you are putting systems in place to streamline operations, track your overall profit, and automate as much as you can so you can spend your time doing the things that matter the MOST.
- Learning how to build a customer base and social media following, and the importance of establishing an email list
Join me as we put on our big girl pants and start to get serious about building a strong foundation for your business so you can start making that money and turning your side hustle into a full time career!
Ready to start building your OWN calligraphy business?? I’m going to be hosting TWO live workshops to teach you how to develop your own unique calligraphy style to set yourself apart and gain clientele. Tune in next week for all the fun details- and to learn how to MASTER your business in phase 3!
Wanna learn calligraphy and how you can turn it into a money-making business??
Watch my FREE workshop HERE
FOLLOW SHINAH:
- Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
FREE WORKSHOP:
- “How to Become a Calligraphy Pro” Educational Workshop
FOLLOW SHINAH:
- Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
Next Episode

Hyper-local calligraphy business
Building a business in your hometown
“ You don’t need a huge instagram audience or email list...you can grow a thriving business rooted in the physical PLACE and community you’re in.”- Shinah
I have three stories for you today - all students of mine - all building calligraphy businesses very much based in their physical home towns.
And those communities aren’t huge. In fact, two of them are in pretty RURAL areas. Listen in to find out how they’re doing it.
(I also give you the lowdown on the Burning Man Mudpocalypse that I just escaped from - p.s. it was amazing)
Here are the three inspiring business owners I’m telling you about today:
- Dani (@RogueLetters) - Took my calligraphy courses back in 2018, started her calligraphy business in 2019 and has just now opened her very own calligraphy BOUTIQUE in Worcestershire, UK. It’s not something she ever thought would happen for her... but she’s feeling “so happy” about it.
- Amanda (@handletteringwithamanda) - Through business coaching with me, she finally felt empowered to really GO AFTER her calligraphy business... even though she literally lives on a FARM in a rural area. She just set up a lovely outdoor space under a sprawling tree on her property to teach calligraphy workshops and is collaborating with nearby pumpkin patches and coffee shops to expand her biz.
- Stacie (@kotoba.creates) - Lives in Oahu, Hawaii and has always focused on growing her business more locally. She does signage for neighborhood restaurants and just got a laser engraver so she could partner with local shops and create customized gifts.
Your business doesn’t have to be huge and online-famous in order to be fulfilling (and bring in life-changing income.)
I hope this gives you a look at how wide the opportunities are when you finally let yourself believe that it might be possible for you ;)
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Want to go beyond basics and develop your own signature calligraphy style?
My Modern Calligraphy 201 INTERMEDIATE COURSE is open for enrollment through this Sunday, September 17, 2023!
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FOLLOW SHINAH:
- Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
FREE WORKSHOP:
- “How to Become a Calligraphy Pro” Educational Workshop
FOLLOW SHINAH:
- Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
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