Her Life By Design

Ciara Johnson is a solo female travel blogger, full-time content creator, occasional freelance writer, and founder of Hey Ciara, a travel blog that empowers women to seek meaningful experiences through travel. Since quitting corporate HR back in 2017, Ciara has been solo-traveling the world and works with well-known brands like Airbnb, Bumble, Chase Bank, Toyota, and more, and has been featured in Forbes and Conde Nast Traveler.

In this episode, Ciara and I talk about making the leap from a 9-5 into a full-time traveler, her blogging and branding journey, making money remotely and how she pursued an alternative lifestyle she loves. We discuss why the road to getting where you want to go is not always linear or straightforward and why traveling is the best investment you can make for yourself.

[4:40] Ciara’s travel journey: from the beginning to today

[10:10] Why becoming a full-time travel blogger isn’t easy or quick

[12:43] Resisting the status quo and shaping a lifestyle around travel

[24:00] Why some things you do are a means to a greater goal

[29:25] How quitting your current situation can clear space for more opportunities

[34:44] Prioritizing content creation during her travels and what that looks like

[40:38] Tips on finding self-awareness through solo traveling

[53:54] Responsibly traveling during Covid: Ciara’s mindful approach moving forward

To connect with Ciara:

Website: https://www.heyciara.com/

Instagram: https://www.instagram.com/hey_ciara/

Twitter: https://twitter.com/hey_ciara

If you want 2021 to be THE year to grow your income, your online audience, and your business as a whole, then it’s time to start implementing a few changes into both your social media and business strategy. Start the new year with action steps that will help you build an authentic and value-driven presence online.

In this episode, I walk you through the six things you need to be doing in 2021 if you want to grow and scale a successful online business. Whether you are looking to grow your audience or reach 6-figures (or both), I am giving you my biggest tips on accelerating your success. I talk about everything from setting up evergreen funnels to why TikTok isn’t going away. Plus, so much more.

[9:48] 3 types of videos you should be creating for your business

[15:13] The importance of creating value-driven content

[18:00] How to grow your evergreen platform

[21:29] Creating scalable revenue streams

[25:53] Why influencers should be taking a stance on social issues

Links Mentioned:

Influence To Empire Mastermind begins February 15. If you are ready to grow your audience online, take your content to the next level, skyrocket your income, and ultimately create a business that runs efficiently → Get on the waitlist today for first access AND $500 off!

Want to learn how to grow your blog and email list? Take my FREE training here to learn the 4 steps to running a successful blog.

Read more about the 8 steps we can take to make the influencer industry more anti-racist

Previous Episodes Mentioned:

• Viral Growth on TikTok and Travel Hacking w/ Michelle Gonzalez @laxtoluxury
• How To Become A Successful YouTube Influencer with Natalie Barbu

Taylor Loren is a strategic marketer with over 10 years of experience in social media and content marketing. As the Director of Content Marketing at Later, the #1 Instagram marketing platform, Taylor teaches brands how to grow their business using Instagram. In 2016 Taylor was named a LinkedIn top voice of social media marketing and awarded best startup marketing in Canada.

Taylor joins the podcast to discuss if you should be taking TikTok seriously in your business, tips for going viral and growing an audience on TikTok, our predictions on where the platform is going as it relates to influencer marketing and will brands start using TikTok for campaigns with influencers. We also touch on the future of the influencer marketing industry amid the COVID crisis from Taylor’s unique perspective on what the industry will look like in the coming months.

[6:32] What is TikTok?

[9:54] The virality factor of TikTok

[14:19] How trolls can help you go viral

[16:49] Using hashtags on TikTok

[19:03] Leveraging trends on TikTok

[22:53] Niching down on TikTok

[24:24] Tips to boost views on TikTok

[25:51] Will TikTok stay around long term?

[28:41] Influencer marketing with TikTok

[32:51] How will the influencer marketing industry be impacted by the COVID crisis?

[37:32] Influencer marketing during the COVID crisis

To connect with Taylor Loren:

Later's Instagram: www.instagram.com/latermedia

Taylor's Instagram: www.instagram.com/taylor.loren

Taylor's TikTok: https://www.tiktok.com/@taylortoks

Later's Tips on TikTok: https://later.com/blog/category/tiktok/

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast

Keira Rumble is a travel and wellness influencer, CEO of Krumbled foods and the creator of Beauty Bites, Australia's first and only collagen bars that combine five age defying and beautifying ingredients to help women feel and look their best. Keira’s wellness products can be found in Kohl's Australia and are coming soon to Urban Outfitters in the United States.

Keira Joins Her Life By Design to tell her inspiring story of how she was able to not only build a community and a personal brand as an influencer, but also to launch & scale a highly successful e-commerce health business. We discuss how she grew her audience as a blogger, when and how she began pivoting into launching an eCommerce business and how she knew it was the right time to do it. She also walks us through the entire process of getting an eCom off the ground from developing the recipe, finding her food scientist, building her team and actually getting the product off the ground to customers and then scaling that business and reaching even more people.

Quick Jump:

[7:30] What is Krumble and what are Beauty Bites

[11:03] Where to start when launching an eCom business

[14:12] Building your team

[16:55] How to build your contact list

[19:04] Strategy to scale your eCom business

[22:27] Who are you outsourcing to

[24:57] Recipes and formulas

[27:00] Distribution

[29:30] What’s next for Krumbled Foods

[30:35] Conclusion

To connect with Keira Rumble:

Keira's Instagram: www.instagram.com/krumble

Krumbled Foods: www.krumbledfoods.com

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast

Frannie Coggeshall is the founder of Elevate Her Marketing, a Facebook & Instagram ads agency helping female entrepreneurs amplify their impact and income.

In this episode, we discuss what you can actually achieve by using ads and what specifically to use them for. We talk about the most important things to keep in mind when writing copy and conceptualizing your creative (photos and videos) for your advertisements. Then Frannie talks through her best tips for targeting the right audience and what specifically to look at if you aren't seeing results from your ads. We also talk about why ads are the cheapest they've been in years right now and why it's the best time to try ads in your business.

Whether your goal is to increase your blog traffic, grow your audience, get more email subscribers or launch an online course, ads will be a game-changer for you. I'm hoping that by the end of this episode you feel more empowered to consider running Facebook ads in your business and feel less intimidated by them.

To connect with Frannie Coggeshall:

Elevate Her Marketing's Instagram: www.instagram.com/elevatehermarketing

Elevate Her Marketing's Website: www.elevatehermarketing.com

Check out the 'Elevate Your Ads' online course: www.instagram.com/elevatehermarketing

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast