Knowing When to Rebrand and Pivot on Instagram with Dani and Kelsey

02/24/21 • 37 min

Have you ever felt the urge to pivot your brand on social media? I believe it’s a common rite of passage for creators and entrepreneurs who have been on social media for a longer period of time. Not only does it mean you’re growing, but it also means that you’re evolving and aligning more with an updated version of your business goals.

My guests on today’s episode are Dani Rodriguez and Kelsey Johnson. Both Dani and Kelsey are travel content creators and influencers who have pivoted and rebranded their businesses. Having gone from a makeup-related YouTube channel to editorial photography--we’re discussing the process of rebranding your business, and how to know when the right time is to pivot.

If you feel a pivot is on the horizon for your brand and business, this episode is for you. Dani, Kelsey, and I know how terrifying the process can be. So tune in as we guide you through with actionable takeaways on how you can nurture your existing community while gaining new audiences who align with your vision.

Time Stamps:

[4:08] How we started our respective businesses

[10:06] Navigating and pushing past fear

[14:10] Going through changes in branding

[19:38] Rebranding and pivoting for sustainability and longevity

[24:59] Establishing a community from the get-go

[27:05] Why it’s ok to lose followers

[31:09] Remembering your “why”

Resources:

Dani’s website: https://dani-the-explorer.com/

Dani’s Instagram: https://www.instagram.com/dani_the_explorer/

Kelsey’s website: http://kelsey-johnson.com/

Kelsey’s Instagram: https://www.instagram.com/heykelseyj/

Clout Check podcast: https://www.cloutcheckpodcast.com/

Continue listening to our conversation on this episode of the Clout Check Podcast:

Time Stamps:

[4:08] How we started our respective businesses

[10:06] Navigating and pushing past fear

[14:10] Going through changes in branding

[19:38] Rebranding and pivoting for sustainability and longevity

[24:59] Establishing a community from the get-go

[27:05] Why it’s ok to lose followers

[31:09] Remembering your “why”

Resources:

Dani’s website: https://dani-the-explorer.com/

Dani’s Instagram: https://www.instagram.com/dani_the_explorer/

Kelsey’s website: http://kelsey-johnson.com/

Kelsey’s Instagram: https://www.instagram.com/heykelseyj/

Clout Check podcast: https://www.cloutcheckpodcast.com/

Continue listening to our conversation on this episode of the Clout Check Podcast:

Previous Episode

What I Would Do Differently If I Launched a Podcast Today

When I launched Her Life By Design in November 2019, my podcast strategy included a lot of trial and error when it came to finding out what worked. And since then, I’ve learned so much about delivering the best information possible and reaching new listeners.

In this no-fluff episode, we’re diving into what I would do differently if I launched my podcast today. I walk you through the 5 things I would do differently from the types of episodes I wished I recorded more of, to growth techniques I wished I used.

If you’re thinking about starting a podcast this year, or if you already have a podcast but you're struggling with growth--this episode for you no matter what situation you're in right now.

[2:19] The importance of an evergreen platform

[3:07] Choosing the right evergreen platform for you and your business

[3:55] Batching episodes prior to the launch

[5:04] The growth strategy I wish I used at the beginning

[6:38] The type of episode I wish I recorded more of

[8:17] The powerful opportunity of podcasting

[9:15] Developing a strong podcast promotion strategy

Resources:

Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/

Next Episode

Finding Love & Navigating Relationships as a Busy Entrepreneur w/ Evin Rose

Let’s face it ladies--navigating romantic relationships as success-oriented women isn’t easy. After spending all day in our roles as CEO and entrepreneur, it can be pretty tough switching from your masculine energy to your feminine energy. On top of that, the stress and restrictions that the pandemic has placed on our shoulders haven’t made dating and romance any easier.

This is why I’m so excited to introduce you to Evin Rose. Evin is a dating and love coach who teaches millennial women how to transform their relationships with themselves, helping them show up authentically and wholeheartedly in their dating lives.

In this episode, Evin walks us through how we, as women, can identify our attachment style. She also explains how our attachment style can affect the way we show up in our relationships. Evin also discusses how women can start gaining control over their love stories by working through self-sabotaging and limiting behaviors.

Tune in to this raw, intimate conversation all about navigating the world of dating, love, and sex as ambitious modern-day women.

Time Stamps:

[2:02] Evin’s experience working with clients

[3:32] How female entrepreneurs can switch out of their masculine and back into their feminine

[8:48] How Evin helps women heal their love lives from the inside out

[9:37] What is attachment theory?

[17:08] Rewriting your love story

[21:52] Dating during the pandemic

[25:04] How soon is too soon to have sex with someone?

[29:15] Identifying a toxic relationship and healing from it

[32:49] How to stop being reactive in your relationships

Resources: