Viral Growth on TikTok and Travel Hacking w/ Michelle Gonzalez @laxtoluxury

11/18/20 • 57 min

Michelle Gonzalez is an LA-based travel creator that prioritizes both the journey and the destination by sharing aspirational flights, properties, and experiences on her TikTok and Instagram. Not only is Michelle a TikTok expert and travel hacking genius, but she’s also educating travel brands on the benefits of having a presence on TikTok.

In this episode, Michelle and I talk about the good, the bad, and the ugly of TikTok, how it’s been a game-changer for Michelle’s travel business, and why TikTok is currently THE place to grow an audience quickly and organically. We talk about everything from creating a viral video to recognizing the risks when working with brands and everything in between.

We also have a super honest and open conversation about riding the highs and lows of video views, how to follow the trends and captivate your audience with your content, and why every TikTok video is like a lottery ticket. Michelle even shares a behind the scenes look at how to operate a business as an influencer and why it’s not always glamorous!

[4:59] Lessons learned from being a TikTok influencer

[13:37] Growth tips for building followers and going viral on TikTok

[17:24] Why consistency is the name of the game

[21:55] How to look at trends and apply them to your content

[25:15] Why travel brands need to get on TikTok

[30:44] Charging for a TikTok video and recognizing your worth

[39:22] How Michelle became a travel hacking pro

[44:01] Credit card + airline alliance recommendations for beginner travel hackers

To enter to win Christina's signature courses (The Influencer Bootcamp and The Blogger Bootcamp):

Follow @herlifebydesignpodcast on Instagram
Leave a review of the podcast on Apple Podcasts
Check out Christina's IG Stories on Wednesday, Nov 25th where she'll announce the winners

To connect with Michelle:

Instagram: https://www.instagram.com/laxtoluxury/

TikTok: https://www.tiktok.com/@laxtoluxury

To connect with Christina:

Christina's Instagram: https://www.instagram.com/christinagalbato/

Follow Her Life By Design on Instagram: https://www.instagram.com/herlifebydesignpodcast/

Join the Her Life By Design Facebook group to discuss this episode: https://www.facebook.com/groups/herlifebydesignpodcast

Free Instagram training: https://christinagalbato.lpages.co/freeigclass/

Free blogging training: https://christinagalbato.lpages.co/freebloggingclass/

[4:59] Lessons learned from being a TikTok influencer

[13:37] Growth tips for building followers and going viral on TikTok

[17:24] Why consistency is the name of the game

[21:55] How to look at trends and apply them to your content

[25:15] Why travel brands need to get on TikTok

[30:44] Charging for a TikTok video and recognizing your worth

[39:22] How Michelle became a travel hacking pro

[44:01] Credit card + airline alliance recommendations for beginner travel hackers

To enter to win Christina's signature courses (The Influencer Bootcamp and The Blogger Bootcamp):

Follow @herlifebydesignpodcast on Instagram
Leave a review of the podcast on Apple Podcasts
Check out Christina's IG Stories on Wednesday, Nov 25th where she'll announce the winners

To connect with Michelle:

Instagram: https://www.instagram.com/laxtoluxury/

TikTok: https://www.tiktok.com/@laxtoluxury

To connect with Christina:

Christina's Instagram: https://www.instagram.com/christinagalbato/

Follow Her Life By Design on Instagram: https://www.instagram.com/herlifebydesignpodcast/

Join the Her Life By Design Facebook group to discuss this episode: https://www.facebook.com/groups/herlifebydesignpodcast

Free Instagram training: https://christinagalbato.lpages.co/freeigclass/

Free blogging training: https://christinagalbato.lpages.co/freebloggingclass/

Previous Episode

How Ally Pintucci Pivoted Her Influencer Biz During COVID

Ally Pintucci is a photographer, brand expert and founder of Agency-ish. After working in the old school agency world, she decided it was not for her and she created her version of an agency!

In this episode, we have an honest conversation about what it feels like to run an influencer business. Ally opens up about her feelings about where the influencer world is heading and how to pivot to work within your purpose.

[7:57] Self Sabotage and "Enoughness" in The Online Space

[13:14] Learning to Enjoy Social Media Again

[19:30] The Move From Curated Feeds to Casual Videos

[24:06] How Ally Created Agency-ish

I am so excited to announce this week's giveaway! This week we are giving away a 30 minute coaching call to two lucky winners. To enter:

Subscribe to Her Life By Design in Apple Podcasts

Follow @herlifebydesignpodcast on Instagram

Leave a review of Her Life By Design in Apple Podcasts be sure to include your IG handle)

To connect with Ally:

Instagram: https://www.instagram.com/allypintucci/

Agency-ish: https://www.agency-ish.ca/

To connect with Christina:

Christina's Instagram: https://www.instagram.com/christinagalbato/

Follow Her Life By Design on Instagram: https://www.instagram.com/herlifebydesignpodcast/

Join the Her Life By Design Facebook group to discuss this episode: https://www.facebook.com/groups/herlifebydesignpodcast

Free Instagram training: https://christinagalbato.lpages.co/freeigclass/

Free blogging training: https://christinagalbato.lpages.co/freebloggingclass/

Next Episode

How My Student Naomi Genota Landed Over $7k in Brand Collabs in One Month

Naomi Genota is a lifestyle content creator based in LA. With just over 30,000 followers, Naomi has harnessed the power of her tight-knit Instagram community and her incredible pitching skills to work with brands like Amazon, GoDaddy, Target, and 7 For All Mankind. Plus, she’s secured over $7,000 in brand collaboration income in October alone. Did I mention that Naomi is a student of mine and the first student I’ve had on Her Life By Design?

In this episode, Naomi and I talk about all things pitching, growth, reels, and mindset. We are getting into the dirty details of how to perfect your cold pitch, which influencer marketing platforms work for her, why you need to treat your influence like a business, how to make Reels work for you, and why you don’t need hundreds of thousands of followers to monetize on Instagram.

We also have an honest conversation about focusing on the value you provide your audience, the importance of friends over fans, and why micro-influencers hold the power and are poised for success now, more than ever before. You really don’t want to miss this jam-packed episode!

[2:44] From beauty influencer to helping women create an impact with their influence

[11:23] Why micro influencing is where it’s at

[16:56] Naomi’s three biggest tips for pitching to brands

[31:46] Instagram growth strategies 101

[49:01] How to leverage your strengths and make them work for you

To connect with Naomi:

Instagram: https://www.instagram.com/naohms/

Website: https://outsidemycubicle.com/

Tik Tok: https://www.tiktok.com/@naohms

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