The Power of AI in Marketing: Streamlining Data Analysis with Peel's Ben Hindman
01/10/24 • 24 min
In this podcast episode, host Winter Baserva interviews the Co-Founder and CMO of Peel, Ben Hindman. One of the key takeaways from the conversation with Ben was the significance of fun in the workplace. Ben's approach to work is refreshingly simple yet profound: if he's having fun, he's on the right track. This philosophy serves as a barometer for his professional activities. When the fun seeps away, it's a clear indicator that it's time to delegate or discontinue the task at hand.
Ben likens himself to a "heat-seeking missile," gravitating towards tasks that energize and excite him. He takes on these tasks personally, knowing that his passion will lead to excellence. On the flip side, when a task doesn't bring him joy, he finds someone else who can take it on, even if it comes at a higher cost. This approach isn't just about personal satisfaction; it's a strategic move to optimize his time and focus on what he does best.
To learn more about Ben's work, click HERE and HERE.
Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.
Think you'd be a great guest on the show? Apply HERE.
In this podcast episode, host Winter Baserva interviews the Co-Founder and CMO of Peel, Ben Hindman. One of the key takeaways from the conversation with Ben was the significance of fun in the workplace. Ben's approach to work is refreshingly simple yet profound: if he's having fun, he's on the right track. This philosophy serves as a barometer for his professional activities. When the fun seeps away, it's a clear indicator that it's time to delegate or discontinue the task at hand.
Ben likens himself to a "heat-seeking missile," gravitating towards tasks that energize and excite him. He takes on these tasks personally, knowing that his passion will lead to excellence. On the flip side, when a task doesn't bring him joy, he finds someone else who can take it on, even if it comes at a higher cost. This approach isn't just about personal satisfaction; it's a strategic move to optimize his time and focus on what he does best.
To learn more about Ben's work, click HERE and HERE.
Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.
Think you'd be a great guest on the show? Apply HERE.
Previous Episode
Breaking Barriers and Building Dreams: Impact on Families with Diverse Abilities with AdaptAbilities' Michelle Hordal
In this podcast episode, host Winter Baserva interviews the Founder and CEO of AdaptAbilities, Michelle Hordal. AdaptAbilities is a beacon of hope for families with children who have diverse abilities or special needs. Michelle, a former teacher, was moved by the struggles and frustrations of families with children with disabilities. This led her to establish AdaptAbilities, with its main service being respite care. This service is crucial in preventing caregiver burnout and providing families with a much-needed break.
Michelle started by providing respite care herself, but as the demand grew, she expanded her team. She was able to attract talented professionals through her connections with the University of Alberta. Today, her leadership team consists of five people, including a director of Fun Development and Communications, and a CFO.
To learn more about Michelle's work, click HERE and HERE.
Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.
Think you'd be a great guest on the show? Apply HERE.
Next Episode
The Future of Cryptocurrency: Addressing the Corrupt Money System with ShopX's Eric McHugh
In this podcast episode, host Winter Baserva interviews the President of ShopX, Eric McHugh. ShopX stands at the forefront of web3 e-commerce, offering a suite of products designed to help brands interact within the web3 space and reap various benefits. Their flagship product, Reserve X, is an NFT-powered loyalty program that provides exclusive advantages to both brands and their customers.
Since its inception in 2016, ShopX has been a pioneer in the NFT space, minting the first NFT before it became a mainstream concept. Eric's goal is audacious: to have 80% of all NFTs be Shop NFTs. This aligns with the company's mission to accelerate web3 mass adoption by integrating NFTs with e-commerce to create a sustainable ecosystem for brands and consumers alike.
To learn more about Eric's work, click HERE and HERE.
Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.
Think you'd be a great guest on the show? Apply HERE.
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