How Netflix, Peloton and Apple Disrupted their Industries (and what you can learn from it)

01/30/25 • 45 min

Want to create a world-class online course that stands out in your industry, produces consistent client results, and scales to seven figures without adding more to your plate—this episode is for you! I’m pulling back the curtain on what truly makes a million-dollar course, why most online programs fail, and how you can develop your own unique, market-defining framework to position yourself as the go-to expert. If you're tired of cookie-cutter courses and want to build something truly innovative, let’s dive in!

What You’ll Learn in This Episode:

Why most online courses fail—and how to ensure yours stands out and scales.
How to develop a proprietary framework that makes you the only option in your niche.
The power of identifying industry gaps and why finding your unique approach is crucial for success.
Real-world case studies of brands like Netflix and Peloton and how they disrupted their industries (and how you can too!).
How to create messaging that stops the scroll and gets people excited about your offer.

Ready to Build Your Million-Dollar Course?

This episode is just the beginning! If you're serious about building a scalable signature offer that gets real results, join me inside The Signature Offer Lab—your step-by-step roadmap to creating, launching, and scaling a course that transforms your industry.

🔗 Learn more and enroll now at www.thelaunchscientist.com/offer-lab

Let’s build something world-class together! 🚀✨

Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.
Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.See! Felt good, didn’t it!You can also connect with us right on Instagram! Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

What You’ll Learn in This Episode:

Why most online courses fail—and how to ensure yours stands out and scales.
How to develop a proprietary framework that makes you the only option in your niche.
The power of identifying industry gaps and why finding your unique approach is crucial for success.
Real-world case studies of brands like Netflix and Peloton and how they disrupted their industries (and how you can too!).
How to create messaging that stops the scroll and gets people excited about your offer.

Ready to Build Your Million-Dollar Course?

🔗 Learn more and enroll now at www.thelaunchscientist.com/offer-lab

Let’s build something world-class together! 🚀✨

Previous Episode

5 Trends Shaping Online Courses in 2025 (And How to Stay Ahead)

Ready to create or launch an online course in 2025? Here’s everything you need to know!
The online course industry is evolving fast, and if you want to stay ahead, you need to adapt to the latest trends. In this video, I’m breaking down the top online course trends for 2025, from creating outcome-based programs to integrating scalable support systems and leveraging AI tools to enhance your students’ experience.
💡 What you’ll learn in this episode:
1️⃣ Why outcome-focused courses are taking over in 2025.
2️⃣ How to ditch group coaching calls and implement scalable, individualized support.
3️⃣ The power of AI in online courses—and how to use it to stand out.
4️⃣ Hybrid launch models that combine live events with evergreen systems.
5️⃣ Why self-led sales systems are the future of selling courses.
Whether you’re a seasoned course creator or just getting started, this video is packed with actionable strategies to help you create a course that sells and delivers real results.
💬 Join the conversation:
What trends are YOU seeing in the online course industry for 2025? I’d love to hear your thoughts!
🚀 Don’t forget to LIKE, SUBSCRIBE, and turn on notifications so you never miss a video. Let’s make 2025 your most successful year yet!

Next Episode

The Messaging Hack to Attract Leads that Convert

Hey there! I started a new live series on IG and am sharing the recording in this podcast!
In this episode, I'm diving into some powerful insights I shared with Stephanie, a business owner running a YouTube course. We took a deep look at her webinar funnel and uncovered some key strategies to help her connect better with cold audiences — people who are already actively looking for a solution like hers. If you're wondering how to boost conversions, highlight your unique process, and create a more engaging webinar experience, this episode is packed with actionable tips.

By the end, you'll know:
✅ How to position your webinar to attract high-intent buyers
✅ Why your cold audience messaging should focus on ROI, not convincing people they need YouTube
✅ How to leverage AI tools and workflow strategies to overcome common objections

Why Stephanie's Funnel Wasn't Converting as Well as It Could

Stephanie's course, YouTube for Business, is designed for established business owners who want to build an evergreen YouTube funnel that generates leads and sales — without spending hours glued to Instagram. Sounds awesome, right? So why wasn't her webinar converting as well as she'd hoped?

The big reason? Her webinar was spending too much time convincing people that YouTube is the right platform — but her cold audience already knew that. They were past the "why YouTube" stage and ready to hear why her system was the best way to make YouTube work for them.