Perception vs. Practice: The Real Picture of Customer Centricity in B2B Marketing with Stuart Harrison from MOI Global

12/18/23 • 38 min

Every B2B marketer says they are customer centric.

It's in every mission statement, strategy deck, LinkedIn post and internal discussion we have - so it must be true? Well, the data says differently.

We had the opportunity to get a sneak preview of some incredible research by Stuart Harrison and the MOI Global team, on how customer centric marketers really are when creating messaging and content. We break down different trends by stage of the buyer journey and some huge variances in how customer centric some regions really are - and discuss what the implications are for effective B2B marketing.

-- What we discuss --
- An introduction to Stuart
- The sausage quiz
- A deep dive into Stu and MOI Global and their Customer Centricity report
- Spotting growth opportunities
- Important insights
- Sentiment trackers and feedback loops
- The thought process behind the research
- Sausage of death - the room 101 of content!
- A goodbye for now - wrapping up Season 1 of the Sausage Factory

--- Connections —
- Stuart’s Linkedin: https://www.linkedin.com/in/stuartharrison43/
- MOI Global: https://moi-global.com/capabilities-intelligence/
- Rockee Twitter: https://twitter.com/Rockee_io\
- Rockee Linkedin: https://www.linkedin.com/company/rockee/

Every B2B marketer says they are customer centric.

It's in every mission statement, strategy deck, LinkedIn post and internal discussion we have - so it must be true? Well, the data says differently.

Previous Episode

AI Content - The Copywriters View with Glenn Sturgess

We sat down with Glenn Sturgess, Director of copy at Write this Way. We talk all about the changes in the content and copy space over the last few years, how robots are going to affect people's approach to marketing and much much more!

And crucially we discuss why toad in the hole is a top tier sausage meal - because, we can.

--- What we discuss ---
- An introduction to Glenn
- The blend - changes in the content and copy space
- User experience - it always comes back to the reader
- Early Artificial Intelligence predictions and realities
- Humans vs robots
- What is content design?
- Why creating content is like running a bakery
- Matt’s bangers - Glenn shares A self-help guide for copywriters by Dan Nelken
- Sausage of death (think Room 101 of content) - Glenn shares his sausage of death, a French ski equipment company, who just can’t seem to get their email marketing right...

--- Connections —
- Glenn’s Linkedin: https://www.linkedin.com/in/glennsturgess/
- Glenn’s Twitter: https://twitter.com/bigbagofblog
- Rockee Twitter: https://twitter.com/Rockee_io\
- Rockee Linkedin: https://www.linkedin.com/company/rockee/