Mastering Product Idea Validation and Building A Fanbase with Sam Dickie
08/30/23 • 48 min
Welcome back to The Sausage Factory!
In this week's episode we have a great chat with Sam Dickie, a Senior Product Manager at Skyscanner. We discuss how to validate your ideas, why you should build quickly and why Sam could have black pudding with anything...
Sam also takes us through his favourite and least favourite pieces of content.
--- What we discuss ---
(00:50) An introduction to Sam
(14:44) The blend - we talk about the best way to validate an idea
(18:26) Insight on why it’s important to build quickly and use feedback loops
(30:59) Why a thousand true fans is achievable
(31:19) Why you shouldn’t let barriers stop you
(43:15) Matt’s bangers - Sam shares all time favourite piece of content
(44:44) Sausage of death - Sam talks about the worst piece of content he’s ever come across
(46:12) Next on The Sausage Factory
--- Connections —
Sam’s Linkedin: https://www.linkedin.com/in/samdickie/
Kevin Kelly’s A Thousand True Fans: https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G
Not Boring by Packy McCormick: https://www.notboring.co/
- First Round Capital - https://review.firstround.com/articles
The Rockee site: https://rockee.io/https://rockee.io/
Rockee Twitter: https://twitter.com/Rockee_io
Rockee Linkedin: https://www.linkedin.com/company/rockee/
Welcome back to The Sausage Factory!
In this week's episode we have a great chat with Sam Dickie, a Senior Product Manager at Skyscanner. We discuss how to validate your ideas, why you should build quickly and why Sam could have black pudding with anything...
Sam also takes us through his favourite and least favourite pieces of content.
--- What we discuss ---
(00:50) An introduction to Sam
(14:44) The blend - we talk about the best way to validate an idea
(18:26) Insight on why it’s important to build quickly and use feedback loops
(30:59) Why a thousand true fans is achievable
(31:19) Why you shouldn’t let barriers stop you
(43:15) Matt’s bangers - Sam shares all time favourite piece of content
(44:44) Sausage of death - Sam talks about the worst piece of content he’s ever come across
(46:12) Next on The Sausage Factory
--- Connections —
Sam’s Linkedin: https://www.linkedin.com/in/samdickie/
Kevin Kelly’s A Thousand True Fans: https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G
Not Boring by Packy McCormick: https://www.notboring.co/
- First Round Capital - https://review.firstround.com/articles
The Rockee site: https://rockee.io/https://rockee.io/
Rockee Twitter: https://twitter.com/Rockee_io
Rockee Linkedin: https://www.linkedin.com/company/rockee/
Previous Episode
Write what you want to read - building a content community with Deborah Carver from Content Technologist
This week, we chatted to Deborah Carver, the CEO and founder of The Content Technologist newsletter. A newsletter we’ve been big fans of since the get go. Deborah shares her journey in publishing, what drove her to creating the Content Technologist and why it’s important to write what you want to read.
We also talk about two big content events that have been making waves recently, the Barbie film and the shift from Twitter to X...
--- What we discuss ---
An introduction to Deborah
The blend - from writing poems to creating newsletters, learning the art of making great content
The difference between traditional publishing and digital content marketing
Write what you want to read - how to publish quick but publish tidy
Why Deborah started The Content Technologist
- Understanding GA4 for content marketers and what the ideal set up looks like
Matt’s bangers - Deborah shares a great piece of content that has caught her eye recently
Sausage of death -She also shares her sausage of death, a piece of content that keeps her up at night
Next on The Sausage Factory
--- Connections —
Deborah’s Linkedin: https://www.linkedin.com/in/debcarver/
The Content Technologist - https://www.content-technologist.com/
The Rockee site: https://rockee.io/
Rockee Twitter: https://twitter.com/Rockee_io
Rockee Linkedin: https://www.linkedin.com/company/rockee/
Next Episode
Aligning Sales and Marketing on Content with Catarina Hoch, VP Marketing at Operatix
This week, we sat down with Catarina Hoch, the VP of Global Marketing at Operatix. We dive into the complicated relationship between the sales and marketing team and how content needs to align across the two. Catarina also explains why content is becoming more and more important and why you first need to create crap content and learn from it, before creating good content.
We cover a lot of good stuff with Cat, so grab a coffee and get listening.
--- What we discuss ---
An introduction to Cat
The blend - Content strategies to fuel growth
Talk to your Sales team
Social proof & wisdom of the crowd
How to know if a piece of content has been successful
Matt’s bangers - Catarina shares a great piece of Operatix content
Sausage of death - She also shares her sausage of death, a piece of content that she’s not the most proud of
Next on The Sausage Factory
--- Connections —
Catarina Linkedin: https://www.linkedin.com/in/%E2%99%BE%EF%B8%8F-catarina-hoch-a7476646/?originalSubdomain=uk
Rockee Twitter: https://twitter.com/Rockee_io
Rockee Linkedin: https://www.linkedin.com/company/rockee/
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