Is AI making boring content? We talk with Jess Crandon from Salesforce to find out..

06/13/23 • 36 min

In this week's episode we talk to Jess Crandon, Senior Copywriter and Content Marketer extraordinaire from Salesforce. We’ll be talking to her about her journey in content, how we might be on the precipice of terrible content with the influx of AI in our search results and finding out how she uses feedback to make great content.

Jess will also be sharing some examples of great content in Matt’s Bangers and some not-so good content in Sausage of Death. It’s one episode you don’t want to miss!

--- What we discuss ---

An introduction to Jess

The blend - we talk about managing content feedback and insight from stakeholders

Insight on the state of industry - are we on the precipice of ‘great or terrible’ with AI content?

Importance of reader and audience first content!

Matt’s bangers - we talk Jess’ all time favourite content

Sausage of death - Jess’ worst content that she has read!

Next on The Sausage Factory

--- Connections —

Jess’s LinkedIn

Jess’s example

The Rockee site

Rockee Twitter

Rockee LinkedIn

Jess will also be sharing some examples of great content in Matt’s Bangers and some not-so good content in Sausage of Death. It’s one episode you don’t want to miss!

--- What we discuss ---

An introduction to Jess

The blend - we talk about managing content feedback and insight from stakeholders

Insight on the state of industry - are we on the precipice of ‘great or terrible’ with AI content?

Importance of reader and audience first content!

Matt’s bangers - we talk Jess’ all time favourite content

Sausage of death - Jess’ worst content that she has read!

Next on The Sausage Factory

--- Connections —

Jess’s LinkedIn

Jess’s example

The Rockee site

Rockee Twitter

Rockee LinkedIn

Previous Episode

Welcome to The Sausage Factory!

Hello and welcome to The Sausage Factory! A side eye view on the world of content marketing. In our first episode we introduce the guys behind the mics, Matt & Mark. We lay out the plan for the podcast series, our view on the current state of content marketing, what we want to achieve and for some reason, some inane talk about our favourite sausages, you don’t want to miss out.

--- What we discuss ---
- We say hello - meet your hosts!
- The blend - why another content podcast and what is Rockee?
- Are you contributing to the crap in content?
- Matt’s bangers - our content favourites and why
- Sausage of death, the room 101 of bad content
- What’s coming up next time!

--- Connections ---
- The Rockee site: https://rockee.io/
- Rockee Twitter: https://twitter.com/Rockee_io
- Rockee Linkedin: https://www.linkedin.com/company/rockee/

Next Episode

Building a Global Content team: Creating a framework for success with James Ainsworth from iManage

In this week's episode we talk to James Ainsworth, Global Head of Content at iManage. James is also the co-founder of Rules of Engagement, one of Bristol’s longest running content and social networking events. James talks us through framing content for audiences, the value of feedback and incorporating AI with organisation feedback.

We also talk about one of the greatest pieces of content of all time, the Michelin guide and James’s dreaded sausage of death.

--- What we discuss ---

(01:25) An introduction to James

(05:23) The blend - how James got started, cutting through creative and introducing processes

(10:38) The trick to prioritising, strategising and organising a team to deliver the best outcome

(15:05) Making mistakes and managing expectations

(17:46) To understand good content, you need the right measurements and feedback loops in place

(28:02) Matt’s bangers - James talks about the Michelin Guide (one of our favourites!)

(32:09) Sausage of death - James’ worst content that he has ever come across

(34:24) Next on The Sausage Factory

--- Connections ---

James’s LinkedIn