Building a Global Content team: Creating a framework for success with James Ainsworth from iManage
07/10/23 • 35 min
In this week's episode we talk to James Ainsworth, Global Head of Content at iManage. James is also the co-founder of Rules of Engagement, one of Bristol’s longest running content and social networking events. James talks us through framing content for audiences, the value of feedback and incorporating AI with organisation feedback.
We also talk about one of the greatest pieces of content of all time, the Michelin guide and James’s dreaded sausage of death.
--- What we discuss ---
(01:25) An introduction to James
(05:23) The blend - how James got started, cutting through creative and introducing processes
(10:38) The trick to prioritising, strategising and organising a team to deliver the best outcome
(15:05) Making mistakes and managing expectations
(17:46) To understand good content, you need the right measurements and feedback loops in place
(28:02) Matt’s bangers - James talks about the Michelin Guide (one of our favourites!)
(32:09) Sausage of death - James’ worst content that he has ever come across
(34:24) Next on The Sausage Factory
--- Connections ---
James’s LinkedIn
James’s Twitter
The Rockee site
Rockee Twitter
Rockee LinkedIn
In this week's episode we talk to James Ainsworth, Global Head of Content at iManage. James is also the co-founder of Rules of Engagement, one of Bristol’s longest running content and social networking events. James talks us through framing content for audiences, the value of feedback and incorporating AI with organisation feedback.
We also talk about one of the greatest pieces of content of all time, the Michelin guide and James’s dreaded sausage of death.
--- What we discuss ---
(01:25) An introduction to James
(05:23) The blend - how James got started, cutting through creative and introducing processes
(10:38) The trick to prioritising, strategising and organising a team to deliver the best outcome
(15:05) Making mistakes and managing expectations
(17:46) To understand good content, you need the right measurements and feedback loops in place
(28:02) Matt’s bangers - James talks about the Michelin Guide (one of our favourites!)
(32:09) Sausage of death - James’ worst content that he has ever come across
(34:24) Next on The Sausage Factory
--- Connections ---
James’s LinkedIn
James’s Twitter
The Rockee site
Rockee Twitter
Rockee LinkedIn
Previous Episode
Is AI making boring content? We talk with Jess Crandon from Salesforce to find out..
In this week's episode we talk to Jess Crandon, Senior Copywriter and Content Marketer extraordinaire from Salesforce. We’ll be talking to her about her journey in content, how we might be on the precipice of terrible content with the influx of AI in our search results and finding out how she uses feedback to make great content.
Jess will also be sharing some examples of great content in Matt’s Bangers and some not-so good content in Sausage of Death. It’s one episode you don’t want to miss!
--- What we discuss ---
An introduction to Jess
The blend - we talk about managing content feedback and insight from stakeholders
Insight on the state of industry - are we on the precipice of ‘great or terrible’ with AI content?
Importance of reader and audience first content!
Matt’s bangers - we talk Jess’ all time favourite content
Sausage of death - Jess’ worst content that she has read!
Next on The Sausage Factory
--- Connections —
Jess’s LinkedIn
Jess’s example
The Rockee site
Rockee Twitter
Rockee LinkedIn
Next Episode
Write what you want to read - building a content community with Deborah Carver from Content Technologist
This week, we chatted to Deborah Carver, the CEO and founder of The Content Technologist newsletter. A newsletter we’ve been big fans of since the get go. Deborah shares her journey in publishing, what drove her to creating the Content Technologist and why it’s important to write what you want to read.
We also talk about two big content events that have been making waves recently, the Barbie film and the shift from Twitter to X...
--- What we discuss ---
An introduction to Deborah
The blend - from writing poems to creating newsletters, learning the art of making great content
The difference between traditional publishing and digital content marketing
Write what you want to read - how to publish quick but publish tidy
Why Deborah started The Content Technologist
- Understanding GA4 for content marketers and what the ideal set up looks like
Matt’s bangers - Deborah shares a great piece of content that has caught her eye recently
Sausage of death -She also shares her sausage of death, a piece of content that keeps her up at night
Next on The Sausage Factory
--- Connections —
Deborah’s Linkedin: https://www.linkedin.com/in/debcarver/
The Content Technologist - https://www.content-technologist.com/
The Rockee site: https://rockee.io/
Rockee Twitter: https://twitter.com/Rockee_io
Rockee Linkedin: https://www.linkedin.com/company/rockee/
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