Aligning Sales and Marketing on Content with Catarina Hoch, VP Marketing at Operatix
10/20/23 • 31 min
This week, we sat down with Catarina Hoch, the VP of Global Marketing at Operatix. We dive into the complicated relationship between the sales and marketing team and how content needs to align across the two. Catarina also explains why content is becoming more and more important and why you first need to create crap content and learn from it, before creating good content.
We cover a lot of good stuff with Cat, so grab a coffee and get listening.
--- What we discuss ---
An introduction to Cat
The blend - Content strategies to fuel growth
Talk to your Sales team
Social proof & wisdom of the crowd
How to know if a piece of content has been successful
Matt’s bangers - Catarina shares a great piece of Operatix content
Sausage of death - She also shares her sausage of death, a piece of content that she’s not the most proud of
Next on The Sausage Factory
--- Connections —
Catarina Linkedin: https://www.linkedin.com/in/%E2%99%BE%EF%B8%8F-catarina-hoch-a7476646/?originalSubdomain=uk
Rockee Twitter: https://twitter.com/Rockee_io
Rockee Linkedin: https://www.linkedin.com/company/rockee/
This week, we sat down with Catarina Hoch, the VP of Global Marketing at Operatix. We dive into the complicated relationship between the sales and marketing team and how content needs to align across the two. Catarina also explains why content is becoming more and more important and why you first need to create crap content and learn from it, before creating good content.
We cover a lot of good stuff with Cat, so grab a coffee and get listening.
--- What we discuss ---
An introduction to Cat
The blend - Content strategies to fuel growth
Talk to your Sales team
Social proof & wisdom of the crowd
How to know if a piece of content has been successful
Matt’s bangers - Catarina shares a great piece of Operatix content
Sausage of death - She also shares her sausage of death, a piece of content that she’s not the most proud of
Next on The Sausage Factory
--- Connections —
Catarina Linkedin: https://www.linkedin.com/in/%E2%99%BE%EF%B8%8F-catarina-hoch-a7476646/?originalSubdomain=uk
Rockee Twitter: https://twitter.com/Rockee_io
Rockee Linkedin: https://www.linkedin.com/company/rockee/
Previous Episode
Mastering Product Idea Validation and Building A Fanbase with Sam Dickie
Welcome back to The Sausage Factory!
In this week's episode we have a great chat with Sam Dickie, a Senior Product Manager at Skyscanner. We discuss how to validate your ideas, why you should build quickly and why Sam could have black pudding with anything...
Sam also takes us through his favourite and least favourite pieces of content.
--- What we discuss ---
(00:50) An introduction to Sam
(14:44) The blend - we talk about the best way to validate an idea
(18:26) Insight on why it’s important to build quickly and use feedback loops
(30:59) Why a thousand true fans is achievable
(31:19) Why you shouldn’t let barriers stop you
(43:15) Matt’s bangers - Sam shares all time favourite piece of content
(44:44) Sausage of death - Sam talks about the worst piece of content he’s ever come across
(46:12) Next on The Sausage Factory
--- Connections —
Sam’s Linkedin: https://www.linkedin.com/in/samdickie/
Kevin Kelly’s A Thousand True Fans: https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G
Not Boring by Packy McCormick: https://www.notboring.co/
- First Round Capital - https://review.firstround.com/articles
The Rockee site: https://rockee.io/https://rockee.io/
Rockee Twitter: https://twitter.com/Rockee_io
Rockee Linkedin: https://www.linkedin.com/company/rockee/
Next Episode
AI Content - The Copywriters View with Glenn Sturgess
We sat down with Glenn Sturgess, Director of copy at Write this Way. We talk all about the changes in the content and copy space over the last few years, how robots are going to affect people's approach to marketing and much much more!
And crucially we discuss why toad in the hole is a top tier sausage meal - because, we can.
--- What we discuss ---
- An introduction to Glenn
- The blend - changes in the content and copy space
- User experience - it always comes back to the reader
- Early Artificial Intelligence predictions and realities
- Humans vs robots
- What is content design?
- Why creating content is like running a bakery
- Matt’s bangers - Glenn shares A self-help guide for copywriters by Dan Nelken
- Sausage of death (think Room 101 of content) - Glenn shares his sausage of death, a French ski equipment company, who just can’t seem to get their email marketing right...
--- Connections —
- Glenn’s Linkedin: https://www.linkedin.com/in/glennsturgess/
- Glenn’s Twitter: https://twitter.com/bigbagofblog
- Rockee Twitter: https://twitter.com/Rockee_io\
- Rockee Linkedin: https://www.linkedin.com/company/rockee/
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