Villains, loss aversion, and writing the BEST sales emails with Devin Reed

01/04/23 • 47 min

Episode summary

Everything is content. From the video you post to Linkedin, to the blog on your company’s website, but also the outbound phone call you make and the cold email you write.

The more you can approach your outreach from a content creation perspective, the more success you’ll have. That’s what Devin Reed believes. And with a content lens on outreach, Devin says there’s a very specific structure you can follow to write a cold sales email that actually converts. How?

We’ll put the pen to the test, and face off with Devin in a game of Reeder’s Digest, on this episode of The Sales Feed Show.

Hot Links

Connect with Devin Reed on LinkedIn
Check out Devin's website, The Reeder

This episode is brought to you by The Reeder Newsletter
The Content Strategy Reeder is a weekly newsletter about content marketing. Get actionable writing and marketing advice every Saturday. Subscribe here.

Thanks for listening to The Sales Feed Show!

Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day, feel free to leave us a 5-star review!

And if you want to level up your sales game with the latest sales resources, tips, and sellertainment direct to your inbox every Wednesday morning, subscribe to our newsletter.

Episode summary

Everything is content. From the video you post to Linkedin, to the blog on your company’s website, but also the outbound phone call you make and the cold email you write.

We’ll put the pen to the test, and face off with Devin in a game of Reeder’s Digest, on this episode of The Sales Feed Show.

Hot Links

Connect with Devin Reed on LinkedIn
Check out Devin's website, The Reeder

Thanks for listening to The Sales Feed Show!

Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day, feel free to leave us a 5-star review!

And if you want to level up your sales game with the latest sales resources, tips, and sellertainment direct to your inbox every Wednesday morning, subscribe to our newsletter.

Previous Episode

What your buyers really need from you with Aaron Evans

Episode summary

What’s more important than selling your product? It just might be helping your buyers buy.

Today’s buyers are often overwhelmed by information overload, decision complexity, and implementation uncertainty. It all leads to a lack of confidence in their own ability to make the right decision, and to realize the value being promised by the seller. This in turn, leads to the dreaded status quo ‘no decision.’

But what if, instead of focusing so much on closing the deal, sellers focused more on helping their buyers buy with confidence.

Could it result in higher win rates? Bigger deals? Happier customers?

Find out on this week’s episode of The Sales Feed Show as we dive deep into customer confidence, and challenge Aaron Evans to a game of “Gong with the Wind.”

Hot Links

Connect with Aaron Evans on LinkedIn
Check out Flow State

This episode is brought to you by Vidyard.

Vidyard is your #1 virtual selling tool. Record and send sales videos to connect, convert, and close—all while remote. It’s easy and it’s proven to make prospects pay attention. Get it free here.
Thanks for listening to The Sales Feed Show!

Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day, feel free to leave us a 5-star review!

And if you want to level up your sales game with the latest sales resources, tips, and sellertainment direct to your inbox every Wednesday morning, subscribe to our newsletter.

Next Episode

Are you a giver, a teller, or a sense maker? with Shari Levitin

Episode summary

You’re not making any sense! At least that’s what your buyers think.
In fact, when making a purchase decision, buyers spend less than 20% of their time actually talking to sales reps. Which means you’ve got to make every minute count.
So how are you using those minutes? Are you a giver, a teller, or are you a sensemaker?
Shari Levitin, believes you NEED to be a sense maker, if you want to win the bag and make dollars and cents.
We try to make sense of it all on this episode of The Sales Feed Show. Plus, we put Shari in the hot seat for a game of Who Wants To Be A Millionaire!
Hot Links

Connect with Shari Levitin on LinkedIn

This episode is brought to you by the LinkedIn Sales Navigator MasterclassWant to learn how to use LinkedIn Sales Navigator to find the best business leads? Check out this free masterclass video by yours truly. Will Aitken will walk you through how to make the most of the tool and find targeted prospects and companies that are interested in your product or service.
Thanks for listening to The Sales Feed Show!
Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day, feel free to leave us a 5-star review.
And if you want to level up your sales game with the latest sales resources, tips, and sellertainment direct to your inbox every Wednesday morning, subscribe to our newsletter.