The Sales Feed Show

Episode summary

Decision-making isn’t an art, it’s a SCIENCE. And as with all scientific principles, there are fundamental laws that govern its behavior.
Today’s guest, Moeed Amin, believes you should spend less time learning how to sell, and more time studying how buyers buy. The better you understand the neuroscience behind decision-making, the closer you are to a new customer.

We’ll knock on his Proverbial Door, see what’s behind the looking glass, and feel the gravity of the science of decision-making, and prove to you all the reasons you should not, not listen to this episode.

PLUS, we run Moeed through a game of Are Your Sales in...Jeopardy!

Hot Links

• Connect with Moeed Amin on LinkedIn.
• Check out Proverbial Door.

This episode is brought to you by Vidyard Templates.

From video prospecting and introductions to deal progression, sales demos, follow-up templates and more, explore Vidyard’s collection of free sales templates for better video communication at every stage of the sales cycle.

Thanks for listening to The Sales Feed Show!

Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day, feel free to leave us a 5-star review!

And if you want to level up your sales game with the latest sales resources, tips, and sellertainment direct to your inbox every Wednesday morning, subscribe to our newsletter.

Every customer has a story.

How you talk about past customers to new prospects determines if they’ll become the customers you then talk about to future prospects. If they’re not buying what you’re saying, good luck getting them to buy what you’re selling!
Today's guest, JoAnn Martin , is here to remind you that buyers are also humans, and humans need a good story.
We’ll take this book cover to cover with JoAnn and see if she can survive Choose Your Own Adventure: Sales Feed Edition, on this episode of The Sales Feed Show.
Hot Links

• Connect with JoAnn Martin on LinkedIn.

This episode is brought to you by Testimonial Hero.

Testimonial Hero helps you easily create stunning B2B testimonial videos without the need for fancy equipment or lighting kit, or having to send a film crew to your customer’s office. Create high-quality customer videos remotely that will help you build trust and close deals 40% faster.
Thanks for listening to The Sales Feed Show!
Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day, feel free to leave us a 5-star review!
And if you want to level up your sales game with the latest sales resources, tips, and sellertainment direct to your inbox every Wednesday morning, subscribe to our newsletter.

Episode summary

Everything is content. From the video you post to Linkedin, to the blog on your company’s website, but also the outbound phone call you make and the cold email you write.

The more you can approach your outreach from a content creation perspective, the more success you’ll have. That’s what Devin Reed believes. And with a content lens on outreach, Devin says there’s a very specific structure you can follow to write a cold sales email that actually converts. How?

We’ll put the pen to the test, and face off with Devin in a game of Reeder’s Digest, on this episode of The Sales Feed Show.

Hot Links

• Connect with Devin Reed on LinkedIn
• Check out Devin's website, The Reeder

This episode is brought to you by The Reeder Newsletter
The Content Strategy Reeder is a weekly newsletter about content marketing. Get actionable writing and marketing advice every Saturday. Subscribe here.

Thanks for listening to The Sales Feed Show!

Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day, feel free to leave us a 5-star review!

And if you want to level up your sales game with the latest sales resources, tips, and sellertainment direct to your inbox every Wednesday morning, subscribe to our newsletter.

Episode summary

Words are our emissaries. They carry important messages. They build our stories. And they make us who we are.

So says marketing maven Ann Handley in the new edition of her bestselling book, Everybody Writes. She believes that a simple formula of Utility x Inspiration x Empathy can make every seller a better writer, and much more likely to pique the interest of would-be customers.

She also believes that the key to standing out is to develop your own unique voice - carried by the words you choose, the stories you tell, and the tone and style of your delivery.

But how can you apply these concepts within your own customer outreach - in a way that will actually help you crush that crazy quota, without needing a degree in marketing? And can Ann earn some fast money on the only ever episode of Handley Feud?

Well, there’s only one way to find out...

Hot Links

• Subscribe to Ann’s newsletter
• Connect with Ann on LinkedIn
• Buy Ann’s new book, Everybody Writes

This episode is brought to you by Lavender.

Lavender is the #1 sales email assistant. It helps you get more replies in less time and is everything you need to personalize faster, write more impactful emails, coach, and improve. Best of all? It’s free to get started.

Thanks for listening to The Sales Feed Show!

Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day, feel free to leave us a 5-star review!

And if you want to level up your sales game with the latest sales resources, tips, and sellertainment direct to your inbox every Wednesday morning, subscribe to our newsletter.

There’s a tech tool for everything from prospecting to deal management and beyond. But in a declining economy, sales leaders have had to make drastic cuts to sales tech stacks, asking sellers to do more with less.

On this episode of The Sales Feed Show, we’re joined by our friends from Sales Hacker, Marciela Ross (Head of Content) and Colin Campbell (Head of Community) to discuss their latest State of the Sales Tech Stack Report. We’ll take a deep dive into their findings, including which products have a correlation with success, and what new sales tech categories might be on the horizon.

PLUS we play a game of The Price is Right (Tech Stack Edition), where Marciela and Colin have to guess the price of some common tech tools.

This episode is brought to you by Vidyard. Add a personal touch throughout your sales cycle, and cut out unnecessary Zoom calls with the power of video. Vidyard is one piece of tech you can't do without! Take tech into your own hands by signing up for free today.

Hot Links

Connect with Colin on LinkedIn

Connect with Marciela on LinkedIn

👉 Get the State of the Sales Tech Stack Report here. 👈