Using the power of words to attract more buyers with Ann Handley

11/17/22 • 39 min

Episode summary

Words are our emissaries. They carry important messages. They build our stories. And they make us who we are.

So says marketing maven Ann Handley in the new edition of her bestselling book, Everybody Writes. She believes that a simple formula of Utility x Inspiration x Empathy can make every seller a better writer, and much more likely to pique the interest of would-be customers.

She also believes that the key to standing out is to develop your own unique voice - carried by the words you choose, the stories you tell, and the tone and style of your delivery.

But how can you apply these concepts within your own customer outreach - in a way that will actually help you crush that crazy quota, without needing a degree in marketing? And can Ann earn some fast money on the only ever episode of Handley Feud?

Well, there’s only one way to find out...

Hot Links

Subscribe to Ann’s newsletter
Connect with Ann on LinkedIn
Buy Ann’s new book, Everybody Writes

This episode is brought to you by Lavender.

Lavender is the #1 sales email assistant. It helps you get more replies in less time and is everything you need to personalize faster, write more impactful emails, coach, and improve. Best of all? It’s free to get started.

Thanks for listening to The Sales Feed Show!

Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day, feel free to leave us a 5-star review!

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Episode summary

Words are our emissaries. They carry important messages. They build our stories. And they make us who we are.

She also believes that the key to standing out is to develop your own unique voice - carried by the words you choose, the stories you tell, and the tone and style of your delivery.

Well, there’s only one way to find out...

Hot Links

Subscribe to Ann’s newsletter
Connect with Ann on LinkedIn
Buy Ann’s new book, Everybody Writes

This episode is brought to you by Lavender.

Thanks for listening to The Sales Feed Show!

Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day, feel free to leave us a 5-star review!

And if you want to level up your sales game with the latest sales resources, tips, and sellertainment direct to your inbox every Wednesday morning, subscribe to our newsletter.

Previous Episode

Trigger templates for smarter prospecting with Bryan Mulry

Episode summary

Trigger Templates are a brilliant way to construct your outbound prospecting messages.

By focusing on the key pains of your prospects, they help you craft a more impactful message.

But more importantly, by tying them to discrete ‘urgency drivers,’ they help you target those prospects that are most likely to take action, with a message that is truly relevant and timely.

This is an approach that Bryan Mulry lives and breathes every day as a Sales Development Rep at Salesloft. He not only believes that trigger templates generate the most responses, but he has the data to prove it.

Find out how to pull the trigger on your own great cold emails, and whether or not Raj can write a better trigger template than Bryan on this episode of The Sales Feed Show.

Hot Links

Listen to the Life with a Y podcast
Connect with Bryan on LinkedIn
Watch How to Book More Sales Meetings: Prospecting Best Practices with Bryan Mulry

This episode is brought to you by Vidyard.

Vidyard is the key to making remote selling easy. From prospecting to proposals, record and send videos that add a personal touch at all stages of the sales cycle.

Thanks for listening to The Sales Feed Show!

Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day, feel free to leave us a 5-star review on Apple Podcasts.

And if you want to level up your sales game with the latest sales resources, tips, and sellertainment direct to your inbox every Wednesday morning, subscribe to our newsletter.

Next Episode

Creating top-down purchase influence with Andrew Davis

Episode summary

Wouldn’t it be easier to close a deal if your prospect’s boss (or better yet, their CEO) was breathing down their neck, insisting they need to buy a solution like yours right NOW?

This may sound like a fantasy script optioned by Hulu for an 8-episode mini series, but marketing legend Andrew Davis argues that it is possible for elite sellers to create this type of internal demand to buy, and buy now.

In fact, he believes that by answering Rarely Asked Questions (RAQs) coming from the top of the Influencer Pyramid, you can create top-down pressure to buy what you’re selling.

But what the heck is a Rarely Asked Question? And will we win a boatload of cash on The $100,000 Influence Pyramid? There’s only one way to find out...

Hot Links

Listen to That’s How It All Began podcast
Watch That’s How It All Began on YouTube
Connect with Andrew on LinkedIn

This episode is brought to you by That’s How It All Began.

That’s How It All Began is a Sales Feed original series written and produced by today’s guest, Andrew Davis. It’s an amazing watch, or listen, for anyone in the world of sales and beyond. Check out the video series on YouTube, or listen to it as a podcast by searching for That’s How It All Began on your favorite podcast app.

Thanks for listening to The Sales Feed Show!

Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day, feel free to leave us a 5-star review!

And if you want to level up your sales game with the latest sales resources, tips, and sellertainment direct to your inbox every Wednesday morning, subscribe to our newsletter.