
Want to become a speaker but don't have a Signature Speech? You have a story to tell that you can build a business around? Dionne McGee tells us how!
06/25/20 • 59 min
Dionne created the acronym ROAR, which means Relentless, Optimistic, Ambitious and Results Driven and is known as the roaring speaker.
She helps women in the workplace become the leaders they are meant to be and take their seat at the table. Dionne is a leader in diversity and inclusion and helps women find their ROAR.
She also helps women find purpose when they leave corporate and write their signature speech and/or books that they have within them and others need to learn from.
Having her seat, as the only African American woman, at the executive table within the organization she worked for, she advocated for other women and women of color to take their seats at the table. But these efforts were met with resistance and she decided that her work would be more impactful if she left corporate, wrote her book and started speaking.
The Book and The DreamDionne was writing her book not even knowing that she was writing a book. She took notes while working in corporate, thriving in sales success, receiving the accolades, but not feeling fulfilled.
As she was asked to speak at conferences, she came to live. Event planners started asking her to continue to speak. The thought of leaving the security of a 9 to 5, bi-weekly pay, etc. hadn’t crossed her mind, but every time she spoke, she became more emotional and people started praising her for her ability to inspire.
Just like so many of us do, Dionne ignored God’s calling to become a professional speaker. Until, he spoke to her in the dream. After the dream where God told her she had done great things on earth, but that she hadn’t become the empowerment speaker that he had called, equipped and created her to be.
When we don’t follow God’s calling, others on earth whose goals, dreams and opportunities will die because they didn’t have the opportunity to hear our signature speech or work with us.
The reality is we will not rest until we accept our calling and act on it.
ROAR came from Dionne’s calling and her need to be relentless, optimistic, ambitious, and results driven to answer it.
We won’t find happiness until we answer our calling.
The GuiltWomen often feel guilting about doing what is fulfilling themselves because they have so many people to serve and do things for, spouses, children, parents, church, etc.
If we follow our calling and do what we are called to do, we will become fulfilled. The more fulfilled we are, the better we can serve others.
It’s time to put the guilt aside and start doing what we are called to do and squeeze in time for ourselves.
Becoming a SpeakerA lot of women are walking around with the stories that they don’t even realize they have in them.
We have to own the story that happened to us that is going to help someone else. This story can become your signature speech and you can build a business around it.
Once the story is identified, points have to be created that will inspire and teach others.
If you have a product or service that you have to offer, you have to speak. If you aren’t speaking, you are missing a large part of your audience.
Identify your target audience and reach out and speak to them.
You know you niche, you know your audience, where are they located. Then start reaching out to the organizations, churches, businesses, etc. that need to hear your message.
At first speeches may be pro bono, but that’s OK because we need practice. If you do speeches pro bono, have a product offering that can be monetized within the speech.
Components of a Signature Speech- Music
- Come out to music. What music goes along with the message you want to convey.
- Music will energize the audience and get them ready for the speech.
- Humor
- Humor is a must. It’s a heartbeat. A signature message is like an S-Curve. They have to feel different types of emotions. You need to have them stand up, raise their hands, talk back to you, laughter, tears, etc. Think of it as taking the audience on the journey with you. The audience needs to not only hear your journey, they need to feel your journey.
- Speak to the Pain
- Speak to the pain that the audience is experiencing and solve their problem.
When you have said the same thing over and over again, it gets exhausting. A person can only take so much. A race of people can only take so much. And at the end of the day, as a race, African Americans are looking for equality.
Nothing Happens OvernightThe reality the problem of inequal...
Dionne created the acronym ROAR, which means Relentless, Optimistic, Ambitious and Results Driven and is known as the roaring speaker.
She helps women in the workplace become the leaders they are meant to be and take their seat at the table. Dionne is a leader in diversity and inclusion and helps women find their ROAR.
She also helps women find purpose when they leave corporate and write their signature speech and/or books that they have within them and others need to learn from.
Having her seat, as the only African American woman, at the executive table within the organization she worked for, she advocated for other women and women of color to take their seats at the table. But these efforts were met with resistance and she decided that her work would be more impactful if she left corporate, wrote her book and started speaking.
The Book and The DreamDionne was writing her book not even knowing that she was writing a book. She took notes while working in corporate, thriving in sales success, receiving the accolades, but not feeling fulfilled.
As she was asked to speak at conferences, she came to live. Event planners started asking her to continue to speak. The thought of leaving the security of a 9 to 5, bi-weekly pay, etc. hadn’t crossed her mind, but every time she spoke, she became more emotional and people started praising her for her ability to inspire.
Just like so many of us do, Dionne ignored God’s calling to become a professional speaker. Until, he spoke to her in the dream. After the dream where God told her she had done great things on earth, but that she hadn’t become the empowerment speaker that he had called, equipped and created her to be.
When we don’t follow God’s calling, others on earth whose goals, dreams and opportunities will die because they didn’t have the opportunity to hear our signature speech or work with us.
The reality is we will not rest until we accept our calling and act on it.
ROAR came from Dionne’s calling and her need to be relentless, optimistic, ambitious, and results driven to answer it.
We won’t find happiness until we answer our calling.
The GuiltWomen often feel guilting about doing what is fulfilling themselves because they have so many people to serve and do things for, spouses, children, parents, church, etc.
If we follow our calling and do what we are called to do, we will become fulfilled. The more fulfilled we are, the better we can serve others.
It’s time to put the guilt aside and start doing what we are called to do and squeeze in time for ourselves.
Becoming a SpeakerA lot of women are walking around with the stories that they don’t even realize they have in them.
We have to own the story that happened to us that is going to help someone else. This story can become your signature speech and you can build a business around it.
Once the story is identified, points have to be created that will inspire and teach others.
If you have a product or service that you have to offer, you have to speak. If you aren’t speaking, you are missing a large part of your audience.
Identify your target audience and reach out and speak to them.
You know you niche, you know your audience, where are they located. Then start reaching out to the organizations, churches, businesses, etc. that need to hear your message.
At first speeches may be pro bono, but that’s OK because we need practice. If you do speeches pro bono, have a product offering that can be monetized within the speech.
Components of a Signature Speech- Music
- Come out to music. What music goes along with the message you want to convey.
- Music will energize the audience and get them ready for the speech.
- Humor
- Humor is a must. It’s a heartbeat. A signature message is like an S-Curve. They have to feel different types of emotions. You need to have them stand up, raise their hands, talk back to you, laughter, tears, etc. Think of it as taking the audience on the journey with you. The audience needs to not only hear your journey, they need to feel your journey.
- Speak to the Pain
- Speak to the pain that the audience is experiencing and solve their problem.
When you have said the same thing over and over again, it gets exhausting. A person can only take so much. A race of people can only take so much. And at the end of the day, as a race, African Americans are looking for equality.
Nothing Happens OvernightThe reality the problem of inequal...
Previous Episode

Is Becoming a Coach Right for You? Extra Income, Freedom, & Fulfillment Can All Be Yours!
Have you thought about becoming a coach? Could coaching be the right option for you? A way to supplement your 9 to 5 income, or even a segue into entrepreneurship. Coaching Opportunities
There are now so many opportunities. A certification is not necessary to own the title of coach and the opportunities are endless.
The coaching industry has grown to a 2 billion-dollar industry, indicating that more and more people are using their life experiences and expertise to serve others.
Coaches aren’t just for athletes anymore. There are business coaches, health and wellness coaches, lifestyle coaches and more!
Becoming a coach is a great way to supplement your income working just a few hours a week.
Coaching is a way to become more fulfilled. If you are working in a 9 to 5 but don’t feel passionate or like you’re fulfilled, coaching may be your answer.
Being an entrepreneur is a roller coaster ride. There are battles with self-worth, confidence, etc. We also have to discover what we can give up, to begin something new and find the time and energy to do it all.
Listen to episode 1 of Put your Passion to Work and hear how Michelle found her calling and made the decision to become a coach.
Things to think about when considering coaching as a career: Certification- Certification is not necessary. If you love schooling and want to invest the money on certification, that is a personal choice. Certifications can cost up to $10K to $15K.
- Think about being a couple of steps ahead of others. As long as you are ahead of others, you can teach what you know to others coming up behind you.
- A coach is anyone who can help or teach about an area that they know more about than their student does. This can be business, health and wellness, fitness, lifestyle, etc.
- You can create something and sell it online. The online course industry is a powerful source of passive income.
- Coaching transforms lives. No matter the niche or expertise, there is an opportunity to serve others and make a difference for them.
- Coaching is a fantastic way to make a supplemental income while continuing to work a 9 to 5 if you need to stay for the benefits. You can have something that fulfills you and serves others while making additional income.
- Good, better, best philosophy.
- Good – $1K to $2K per month
- Better - $5K per month
- Best - $100K per year
- Set your goals based on what you want to use the money for. The goals are very personal to you.
- Decide how many hours per week you want to work.
- If you want to make $20K per year, divide by the number of hours you want to work and you have your rate.
- Build your online presence, a website and social media.
- Create a brand.
- Invest in a coach to learn more about how to start a business. You will make your money back.
- Take 20 minutes a day a few times a week visiting groups and commenting and engaging.
- Answering questions and providing value. Showing up will build the know like and trust factor.
- People see your expertise and hire you.
Michelle Marie is the creator and producer of Put Your Passion to Work podcast and Profitable Coaching Academy. As a business and success coach, Michelle teaches women who to start profitable coaching businesses. She believes success comes from having a positive mindset and simple business strategies. With her intuitive mentorship, you’ll feel inspired to take her tangible tips and put them into action – even if you’re a mom and work full-time because she does too!
Learn more about Michelle and connect with her:
Website: www.putyourpassiontowork.com
Instagram: https://www.instagram.com/putyourpassiontowork/
Facebook: https://www.facebook.com/passiontowork/
Link for FREE online course on becoming a coach
About RobynLearn more about your host, Robyn Graham, click HERE.
To learn about The Brand Marketing Insider by Robyn Graham, click HERE.
Book a Brand Marketing Strategy Session HERE.
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Is Your Brand Getting Lost in the Online Crowd? You Probably Need a Visual Content Revamp to Become Recognizable and Memorable!
Are you tired of client's not finding you online? Your visual content probably needs a revamp! Melissa LeMay tells us how to use Canva to create a recognizable and memorable brand.
Mélissa is a Canva Certified Creative and Content Strategist who loves to work with solopreneurs. She helps them achieve their visual goals easily (and fast) and saves them 10+ hours every week by creating custom Canva graphics! After being in sales and customer service for over 15 years, Mélissa pursued her desire for more freedom by starting her own business. Born creative, she loves designing different graphics for her clients and coming up with the right solutions. With her strong background in customer service, helping other business owners to succeed is what she's passionate about. Mélissa loves calligraphy, dancing and travelling but home to her and her 3 silly kids is Ottawa, Canada.
First PhaseMelissa was a salon and sales manager in her 9 to 5. There was a moment in time that really triggered her desire to leave the 9 to 5 to have freedom to be available for her kids when they needed her.
Second PhaseMelissa’s first attempt was to consult in the salon industry. She became a salon management coach. It was a difficult start because she wasn’t well known in the industry. However, she was determined to make it work and was able to make the same income that she made in her 9 to 5 job.
She found her clients by tapping into her existing network. Melissa started small, as is often necessary for entrepreneurs.
Networking online and hiring a business coach were two additional resources she used to grow her business and gain clients.
As time went by, people started to notice the graphics Melissa was creating for her own business content. She started creating graphics for her clients and then realized, if people are asking for this, there is clearly a need.
Melissa then slowly transitioned into the graphic design and became a Canva Certified Creative.
Canva for Creating Visual ContentCanva has a community of creatives who test their designs and tools. This is now an invitation process but at the time, it was an application process.
Melissa now creates Canva graphics for solopreneurs for use online. She creates the templates and then her clients can edit the graphics as need as their brands or businesses change.
Canva is a fabulous tool. You can do brand editing with the free version, but you must have the paid or pro version to manipulate fonts.
Melissa works with her clients to create graphics that are brand specific and help engage and create an emotional connection with their audience.
The Benefits of Using Visual Content for BrandingBrand colors are a strong component of a brand and necessary to create and convey the message of the brand. Having brand colors helps with consistency and staying on brand. It is easier to be recognized when you have consistence with brand colors and having them prevents confusion.
Likewise, having branded colors saves time. You don’t have to guess about the colors you are going to select every time you create or use a graphic.
In addition, consistency across social media platforms is so important. Having branded graphics can help with this.
The Benefits of Having a Niche for Identifying your Ideal ClientsIt’s really important to identify who you are serving and how you are going to serve them. Melissa niched down to only work with solopreneurs. Specializing has helped her business grow and has simplified her processes and consolidated her offerings.
Melissa works with solopreneurs who are primarily female and business coaches. Graphics are one of the easiest and first things that business owners can outsource. Delegating is very important and can make your business run more efficiently and saves you valuable time to focus on your expertise.
Book RecommendationBlue Fishing by Steve Simms
Favorite Quote“Just Do It” - Nike
Learn more about Melissa and connect with her:Website: www.graphicmaven.ca
Instagram: www.instagram.com/graphic.maven
Facebook: https://www.facebook.com/GraphicMavenShop/
Pinterest: www.pinterest.com/graphicmaven
LinkedIn: https://www.linkedin.com/in/graphicmaven/
Learn more about your host, Robyn Graham, click HERE.
To learn about The Brand Insider by Robyn Graham, click HERE.
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