
Is Your Brand Getting Lost in the Online Crowd? You Probably Need a Visual Content Revamp to Become Recognizable and Memorable!
06/29/20 • 57 min
Are you tired of client's not finding you online? Your visual content probably needs a revamp! Melissa LeMay tells us how to use Canva to create a recognizable and memorable brand.
Mélissa is a Canva Certified Creative and Content Strategist who loves to work with solopreneurs. She helps them achieve their visual goals easily (and fast) and saves them 10+ hours every week by creating custom Canva graphics! After being in sales and customer service for over 15 years, Mélissa pursued her desire for more freedom by starting her own business. Born creative, she loves designing different graphics for her clients and coming up with the right solutions. With her strong background in customer service, helping other business owners to succeed is what she's passionate about. Mélissa loves calligraphy, dancing and travelling but home to her and her 3 silly kids is Ottawa, Canada.
First PhaseMelissa was a salon and sales manager in her 9 to 5. There was a moment in time that really triggered her desire to leave the 9 to 5 to have freedom to be available for her kids when they needed her.
Second PhaseMelissa’s first attempt was to consult in the salon industry. She became a salon management coach. It was a difficult start because she wasn’t well known in the industry. However, she was determined to make it work and was able to make the same income that she made in her 9 to 5 job.
She found her clients by tapping into her existing network. Melissa started small, as is often necessary for entrepreneurs.
Networking online and hiring a business coach were two additional resources she used to grow her business and gain clients.
As time went by, people started to notice the graphics Melissa was creating for her own business content. She started creating graphics for her clients and then realized, if people are asking for this, there is clearly a need.
Melissa then slowly transitioned into the graphic design and became a Canva Certified Creative.
Canva for Creating Visual ContentCanva has a community of creatives who test their designs and tools. This is now an invitation process but at the time, it was an application process.
Melissa now creates Canva graphics for solopreneurs for use online. She creates the templates and then her clients can edit the graphics as need as their brands or businesses change.
Canva is a fabulous tool. You can do brand editing with the free version, but you must have the paid or pro version to manipulate fonts.
Melissa works with her clients to create graphics that are brand specific and help engage and create an emotional connection with their audience.
The Benefits of Using Visual Content for BrandingBrand colors are a strong component of a brand and necessary to create and convey the message of the brand. Having brand colors helps with consistency and staying on brand. It is easier to be recognized when you have consistence with brand colors and having them prevents confusion.
Likewise, having branded colors saves time. You don’t have to guess about the colors you are going to select every time you create or use a graphic.
In addition, consistency across social media platforms is so important. Having branded graphics can help with this.
The Benefits of Having a Niche for Identifying your Ideal ClientsIt’s really important to identify who you are serving and how you are going to serve them. Melissa niched down to only work with solopreneurs. Specializing has helped her business grow and has simplified her processes and consolidated her offerings.
Melissa works with solopreneurs who are primarily female and business coaches. Graphics are one of the easiest and first things that business owners can outsource. Delegating is very important and can make your business run more efficiently and saves you valuable time to focus on your expertise.
Book RecommendationBlue Fishing by Steve Simms
Favorite Quote“Just Do It” - Nike
Learn more about Melissa and connect with her:Website: www.graphicmaven.ca
Instagram: www.instagram.com/graphic.maven
Facebook: https://www.facebook.com/GraphicMavenShop/
Pinterest: www.pinterest.com/graphicmaven
LinkedIn: https://www.linkedin.com/in/graphicmaven/
Learn more about your host, Robyn Graham, click HERE.
To learn about The Brand Insider by Robyn Graham, click HERE.
The Etsy Shop
Are you tired of client's not finding you online? Your visual content probably needs a revamp! Melissa LeMay tells us how to use Canva to create a recognizable and memorable brand.
Mélissa is a Canva Certified Creative and Content Strategist who loves to work with solopreneurs. She helps them achieve their visual goals easily (and fast) and saves them 10+ hours every week by creating custom Canva graphics! After being in sales and customer service for over 15 years, Mélissa pursued her desire for more freedom by starting her own business. Born creative, she loves designing different graphics for her clients and coming up with the right solutions. With her strong background in customer service, helping other business owners to succeed is what she's passionate about. Mélissa loves calligraphy, dancing and travelling but home to her and her 3 silly kids is Ottawa, Canada.
First PhaseMelissa was a salon and sales manager in her 9 to 5. There was a moment in time that really triggered her desire to leave the 9 to 5 to have freedom to be available for her kids when they needed her.
Second PhaseMelissa’s first attempt was to consult in the salon industry. She became a salon management coach. It was a difficult start because she wasn’t well known in the industry. However, she was determined to make it work and was able to make the same income that she made in her 9 to 5 job.
She found her clients by tapping into her existing network. Melissa started small, as is often necessary for entrepreneurs.
Networking online and hiring a business coach were two additional resources she used to grow her business and gain clients.
As time went by, people started to notice the graphics Melissa was creating for her own business content. She started creating graphics for her clients and then realized, if people are asking for this, there is clearly a need.
Melissa then slowly transitioned into the graphic design and became a Canva Certified Creative.
Canva for Creating Visual ContentCanva has a community of creatives who test their designs and tools. This is now an invitation process but at the time, it was an application process.
Melissa now creates Canva graphics for solopreneurs for use online. She creates the templates and then her clients can edit the graphics as need as their brands or businesses change.
Canva is a fabulous tool. You can do brand editing with the free version, but you must have the paid or pro version to manipulate fonts.
Melissa works with her clients to create graphics that are brand specific and help engage and create an emotional connection with their audience.
The Benefits of Using Visual Content for BrandingBrand colors are a strong component of a brand and necessary to create and convey the message of the brand. Having brand colors helps with consistency and staying on brand. It is easier to be recognized when you have consistence with brand colors and having them prevents confusion.
Likewise, having branded colors saves time. You don’t have to guess about the colors you are going to select every time you create or use a graphic.
In addition, consistency across social media platforms is so important. Having branded graphics can help with this.
The Benefits of Having a Niche for Identifying your Ideal ClientsIt’s really important to identify who you are serving and how you are going to serve them. Melissa niched down to only work with solopreneurs. Specializing has helped her business grow and has simplified her processes and consolidated her offerings.
Melissa works with solopreneurs who are primarily female and business coaches. Graphics are one of the easiest and first things that business owners can outsource. Delegating is very important and can make your business run more efficiently and saves you valuable time to focus on your expertise.
Book RecommendationBlue Fishing by Steve Simms
Favorite Quote“Just Do It” - Nike
Learn more about Melissa and connect with her:Website: www.graphicmaven.ca
Instagram: www.instagram.com/graphic.maven
Facebook: https://www.facebook.com/GraphicMavenShop/
Pinterest: www.pinterest.com/graphicmaven
LinkedIn: https://www.linkedin.com/in/graphicmaven/
Learn more about your host, Robyn Graham, click HERE.
To learn about The Brand Insider by Robyn Graham, click HERE.
The Etsy Shop
Previous Episode

Want to become a speaker but don't have a Signature Speech? You have a story to tell that you can build a business around? Dionne McGee tells us how!
Dionne McGee is an empowerment author, speaker and coach charged with impacting the lives of women, helping them to not only find their seat at the table, but find purpose, and write their signature speech and create a business from it. Take Your Seat at the Table and Write a Signature Speech
Dionne created the acronym ROAR, which means Relentless, Optimistic, Ambitious and Results Driven and is known as the roaring speaker.
She helps women in the workplace become the leaders they are meant to be and take their seat at the table. Dionne is a leader in diversity and inclusion and helps women find their ROAR.
She also helps women find purpose when they leave corporate and write their signature speech and/or books that they have within them and others need to learn from.
Having her seat, as the only African American woman, at the executive table within the organization she worked for, she advocated for other women and women of color to take their seats at the table. But these efforts were met with resistance and she decided that her work would be more impactful if she left corporate, wrote her book and started speaking.
The Book and The DreamDionne was writing her book not even knowing that she was writing a book. She took notes while working in corporate, thriving in sales success, receiving the accolades, but not feeling fulfilled.
As she was asked to speak at conferences, she came to live. Event planners started asking her to continue to speak. The thought of leaving the security of a 9 to 5, bi-weekly pay, etc. hadn’t crossed her mind, but every time she spoke, she became more emotional and people started praising her for her ability to inspire.
Just like so many of us do, Dionne ignored God’s calling to become a professional speaker. Until, he spoke to her in the dream. After the dream where God told her she had done great things on earth, but that she hadn’t become the empowerment speaker that he had called, equipped and created her to be.
When we don’t follow God’s calling, others on earth whose goals, dreams and opportunities will die because they didn’t have the opportunity to hear our signature speech or work with us.
The reality is we will not rest until we accept our calling and act on it.
ROAR came from Dionne’s calling and her need to be relentless, optimistic, ambitious, and results driven to answer it.
We won’t find happiness until we answer our calling.
The GuiltWomen often feel guilting about doing what is fulfilling themselves because they have so many people to serve and do things for, spouses, children, parents, church, etc.
If we follow our calling and do what we are called to do, we will become fulfilled. The more fulfilled we are, the better we can serve others.
It’s time to put the guilt aside and start doing what we are called to do and squeeze in time for ourselves.
Becoming a SpeakerA lot of women are walking around with the stories that they don’t even realize they have in them.
We have to own the story that happened to us that is going to help someone else. This story can become your signature speech and you can build a business around it.
Once the story is identified, points have to be created that will inspire and teach others.
If you have a product or service that you have to offer, you have to speak. If you aren’t speaking, you are missing a large part of your audience.
Identify your target audience and reach out and speak to them.
You know you niche, you know your audience, where are they located. Then start reaching out to the organizations, churches, businesses, etc. that need to hear your message.
At first speeches may be pro bono, but that’s OK because we need practice. If you do speeches pro bono, have a product offering that can be monetized within the speech.
Components of a Signature Speech- Music
- Come out to music. What music goes along with the message you want to convey.
- Music will energize the audience and get them ready for the speech.
- Humor
- Humor is a must. It’s a heartbeat. A signature message is like an S-Curve. They have to feel different types of emotions. You need to have them stand up, raise their hands, talk back to you, laughter, tears, etc. Think of it as taking the audience on the journey with you. The audience needs to not only hear your journey, they need to feel your journey.
- Speak to the Pain
- Speak to the pain that the audience is experiencing and solve their problem.
When you have said the same thing over and over again, it gets exhausting. A person can only take so much. A race of people can only take so much. And at the end of the day, as a race, African Americans are looking for equality.
Nothing Happens OvernightThe reality the problem of inequal...
Next Episode

Racism: A Hidden Characteristic You May Unknowingly Have. How Can We as Female Leaders and Entrepreneurs Bridge the Gap and Decrease Racism?
Our goal with this interview was to bridge the gap between the black woman and the privileged white woman and discuss how can we work together to decrease racism and build healthy relationships across communities and between individuals, personally and professionally?
Vulnerability June's ThoughtsAcknowledging that I don’t know everything. There’s much left for me to learn. Even as a black woman, there is much left for me to learn about relationships and inclusion that’s left for me to learn. In the state of vulnerability, it’s about being patient, trusting that I can learn, reaching out, asking questions and having conversations. And sometimes, getting feedback about something that I did as a leader and not taking it as a personal attack upon myself for the sake of being vulnerable. Being vulnerable allows us to learn things that we don’t know. Learning is positive and what we’re in taught in the moment is valuable.
Right now, in our society, we are at a vulnerable state.
Tracy's ThoughtsWhen doing the racism evaluation at Bucks County Community College, Tracy received results that surprised her. She didn’t think she had any racists tendencies, but she wasn’t as tolerant as she thought she was. One thing she learned was that saying “I don’t see color” actually takes away from a black person’s identity. Not having bad intentions, Tracy felt like since she and her black colleagues worked together, and they were friends they were all the same. Tracy had never thought about the color of her skin being an advantage. She hadn’t never thought of back women she went to school with were any different than her.
TimingGod has a knack with timing. The COVID pandemic has forced us to face the issue of racism and really learn and be educated. Learning is more powerful than a training on racism that you have to do. Education is more sustainable than trainings so if we can work together to educate others on racism, we will have a better chance of bridging the gap for good.
White Privilege and RacismBeing privileged is not about money. It’s about access. The important thing is to recognize privilege and not pretend it isn’t there.
Both Tracy and Robyn admit they were ignorant as to what white privilege is. Neither one of them associate with racism, but they also didn't recognize white privilege.
June points out the difference between her upbringing in an impoverished area with little resources. College was a dream, not a reality. Minimum wage was considered success. It took being outstanding in order to make it out of the neighborhood and go to universities. There is much more pressure for the impoverished black people who have to do ten times the amount of work to be able to get to college.
LeadershipHow can we as female leaders change the landscape of racism?
Take the entrepreneurial mindset of risk taking and channel that energy into conversations about racism like the one we have on the podcast.
It would be easier to keep quiet instead of getting uncomfortable, but if we are going to channel the entrepreneurial mindset, we have to bring it into conversations. That is the only way any measurable change is going to happen. Female entrepreneurs are the people who can do this because we have the support of other women who are willing to come together and work with each other. Bring the spirit that drove us into entrepreneurship is what is going to do it.
We must be willing to take the risk and be supportive when other women are taking the risk and let the uncomfortable conversations happen.
Being a Leader Comes from WithinBeing a leader of ourselves must happen first. Open the channels to improve and build relationships. It must start with the individual. We must take the action to improve ourselves first before we can lead others. Take the time to reach out, ask questions and seek resources to education ourselves and then use our knowledge to lead.
AssumptionsWe can assume that others are in the same situation we are in. Once we focus on our-selves we can realize that there are differences and accept the things we don’t know.
AccountabilityWe need to have accountability partners to ensure that we are taking action and not only listening but taking the necessary action. As women we need to hold each other accountable for taking action. But also, if we do something or say something in accordance with what I’m saying about mutuality and inclusion and decreasing bias, then also call each other out on that.
Micro-aggressions of RacismBehaviors or things done or said that are offensive but not directly done or said towards someone. Doesn’t have to be directed at you but will offend you.
Being aware of what we say and do is critical to avoid committing microaggressions.
HumanityWe should live with humanity as a core value. Human decency may not be measurable, but we can certainly hold each othe...
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