The Recipe For SEO Success Show

Every year about this time, I dust off my crystal ball and start looking into Google’s nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo episode, just a little old me, and I’ll be running through my opinion of what’s next, what’s changed, and what remains the same. Will you agree?

Well, that remains to be seen, or heard.

Tune in to learn:

• Important SEO changes from 2021 you might have missed
• Is Google still even a search engine?
• How Google is understanding us better
• The lowdown on user experience
• How Google is squeezing us out of the SERPs
• Why we should all EAT more
• How AI will impact things
• Why images matter more than ever

• Super Simple SEO in 2021 with Cyrus Shepherd
• Harnessing the power of Google Search Console with Noah Learner
• Best Practice Google Analytics: How to boost your business with Ray Pastoors
• Google page experience update
• Google rewriting title tags
• Understanding BERT
• Search on event summary
• Google Lens
• Google Discover
• Google advice on Author pages
• How to optimise your FAQ Schema
• What Google’s FAQ Schema Update Means For Your SEO Strategy

Head to episode notes: https://therecipeforseosuccess.com/7-seo-predictions-for-2022-with-kate-toon/

Freebies:

1. Free webinar: Increase your website traffic (and sales)
2. The Ultimate SEO Checklist
3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Keywords, we’ve covered them before and we’ll cover them again.

Why? Because no matter how long I swim in the murky waters of SEO, I still see so much misinformation about how keywords are found, researched and eventually used.

Especially on low-grade SEO copywriting courses (shh, naming no names).

These so-called experts are stuck in the keyword past, talking about density and shoehorning them into every paragraph and meta description.

But with Google’s improvements in understanding the context of our content, (the why behind the what), the deeper intelligence around natural language process (hello Bert), and the fundamental improvements in learning how language itself works, these old school ideas won’t help you get found.

So today we’re going to bust some myths, refresh some memories and get back to the basics of keyword research.

Tune in to learn:

• Who’s responsible for researching keywords: the client, the copywriter, or the SEO agency
• What to do once you have your list of keywords
• What role search intent plays in your choice of keyword
• Why there is no one “perfect keyword”
• When to start assigning your keywords to posts, pages and products
• Keyword myths: Why you shouldn’t use the same keyword for every page
• How service-based business keyword usage differs from keyword usages for eCommerce businesses
• How to find investigation and informational keywords
• How effective blogging is for keyword ranking
• Joh’s favourite keyword tools
• Joh’s number one tip for keyword research

• Keeping up with Keyword Research with Kristal Audain (NEWBIE)
• Keyword Planner
• KWFinder
• Keyword Sheeter
• Ubersuggest
• Keywords Everywhere
• Google Trends
• SEMrush
• Ahrefs
• Google Search Console
• Answer The Public
• SE Ranking
• Mangools
• SEO META in 1 CLICK

Head to episode notes: https://therecipeforseosuccess.com/keyword-research-myth-busting-and-back-to-basics-with-joh-kohler-newbie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)
2. The Ultimate SEO Checklist
3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

We all love Google, but sometimes as a business owner if can feel hard to actually talk to a real Google human!

So I was delighted to get the opportunity to chat with John Mueller, Webmaster Trends Analyst at Google. Yes a real live Google human!

John is someone I’ve been following for a long time, he provides excellent advice and answers to people all around the worlds so I’m super happy to have him here on the show.

Today John is going to be answer questions from students of my SEO ecourse, and I LOVE SEO community as well as giving us exclusive insight into what Google has planned for 2017.

So if you want the inside track on all things Google this is the show for you!

Tune in to learn:

• Whether Google really wants to penalise websites.
• What impact does Social media have on SEO.
• How often you should update your pages and posts.
• Do exact match domains impact ranking.
• Why doesn’t Google use my Meta Descriptions.
• Is it better to get lots of links from one domain or from multiple domains.
• What’s the best long term SEO tactic.
• Are Wix websites good for SEO.
• What are the common SEO mistakes most websites make.
• John’s one piece of advice for small businesses
• What Google has planned for 2017.

Ready to get started with SEO? Here are a few things you can try...

• Sign up to my newsletter for a free SEO checklist.
• Join my SEO support group on Facebook
• Start the 10-Day SEO Challenge

Head to episode notes: https://therecipeforseosuccess.com/ask-google-qa-john-mueller/

Freebies:

1. Free webinar: Increase your website traffic (and sales)
2. The Ultimate SEO Checklist
3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing.

Because of course, they all help improve your SEO.

This week it’s a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block.

Clubhouse.

Some of you may already have dipped your toe in the Clubhouse pond, only to discover it’s full of willy-waving 7-figure entrepreneurs, and heart-centred coaches talking about authentic brands.

Some of you might have discovered amazing new connections and chums to banish the loneliness.

Or perhaps you think it’s a social media app too far and really can’t be arsed. Or you’re on Android and just have to wait.

But in this episode, I'm going to give you the ultimate guide to Clubhouse.

How to get started, how not to let it take over your life, and how to turn it to your digital marketing advantage.

Tune in to learn:

• What is Clubhouse?
• The language and etiquette of the platform
• How to get started
• How to write your bio
• How to moderate a room
• How to start a club and moderate a room
• Who to follow
• How to improve your Clubhouse confidence
• How to use Clubhouse to build your brand

• Clubhouse app
• Your first 7 days to Clubhouse Guide
• Digital Masterchefs
• Misfit Entrepreneurs on Facebook
• Request a club
• Link Tree
• Title Generator

Head to episode notes: https://therecipeforseosuccess.com/clubhouse-the-ultimate-guide/

Freebies:

1. Free webinar: Increase your website traffic (and sales)
2. The Ultimate SEO Checklist
3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Social media is so much fun, and such a giant time sucker.

But does it really have any impact on your Search Engine Optimisation and ability to rank?

Social signals and their importance in relation to rankings is something that’s been hotly debated for years. There are lots of people is the YES camp and about the same number in the NO camp.

In today’s episode, we’re going to dig a bit deeper into the relationship between social media and SEO. And I hope that by the end of the episode, we’ll be able to be 100% clear on whether social media metrics have a direct impact on rankings.

So, if you’re a Facebook fan, Instagram addict or Pinterest tragic. This is the episode for you.

Tune in to learn:

• Does social media directly influence rankings?
• What do SEOs mean when they talk about causation and correlation?
• Do links from social media count as much as links from a regular website?
• Does the number of followers I have on Instagram, or Facebook influence how Google sees my website?
• How can I use Twitter to boost my SEO?
• Does posting on Google+ help improve my ranking?
• How do I optimise my social profiles for SEO?
• Is traffic a ranking factor?
• Does boosting posts help?
• Does using scheduling for social media posts hurt SEO?
• How can we use social media to improve our SEO?

• What are the SEO benefits of Social Media
• Why Social is the new SEO
• Does Facebook activity Impact SEO?

Head to episode notes: https://therecipeforseosuccess.com/social-media-social-media-help-seo-definitive-answer/

Freebies:

1. Free webinar: Increase your website traffic (and sales)
2. The Ultimate SEO Checklist
3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course