The Recipe For SEO Success Show

Keywords, we’ve covered them before and we’ll cover them again.

Why? Because no matter how long I swim in the murky waters of SEO, I still see so much misinformation about how keywords are found, researched and eventually used.

Especially on low-grade SEO copywriting courses (shh, naming no names).

These so-called experts are stuck in the keyword past, talking about density and shoehorning them into every paragraph and meta description.

But with Google’s improvements in understanding the context of our content, (the why behind the what), the deeper intelligence around natural language process (hello Bert), and the fundamental improvements in learning how language itself works, these old school ideas won’t help you get found.

So today we’re going to bust some myths, refresh some memories and get back to the basics of keyword research.

Tune in to learn:

• Who’s responsible for researching keywords: the client, the copywriter, or the SEO agency
• What to do once you have your list of keywords
• What role search intent plays in your choice of keyword
• Why there is no one “perfect keyword”
• When to start assigning your keywords to posts, pages and products
• Keyword myths: Why you shouldn’t use the same keyword for every page
• How service-based business keyword usage differs from keyword usages for eCommerce businesses
• How to find investigation and informational keywords
• How effective blogging is for keyword ranking
• Joh’s favourite keyword tools
• Joh’s number one tip for keyword research

• Keeping up with Keyword Research with Kristal Audain (NEWBIE)
• Keyword Planner
• KWFinder
• Keyword Sheeter
• Ubersuggest
• Keywords Everywhere
• Google Trends
• SEMrush
• Ahrefs
• Google Search Console
• Answer The Public
• SE Ranking
• Mangools
• SEO META in 1 CLICK

Head to episode notes: https://therecipeforseosuccess.com/keyword-research-myth-busting-and-back-to-basics-with-joh-kohler-newbie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)
2. The Ultimate SEO Checklist
3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Every year about this time, I dust off my crystal ball and start looking into Google’s nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo episode, just a little old me, and I’ll be running through my opinion of what’s next, what’s changed, and what remains the same. Will you agree?

Well, that remains to be seen, or heard.

Tune in to learn:

• Important SEO changes from 2021 you might have missed
• Is Google still even a search engine?
• How Google is understanding us better
• The lowdown on user experience
• How Google is squeezing us out of the SERPs
• Why we should all EAT more
• How AI will impact things
• Why images matter more than ever

• Super Simple SEO in 2021 with Cyrus Shepherd
• Harnessing the power of Google Search Console with Noah Learner
• Best Practice Google Analytics: How to boost your business with Ray Pastoors
• Google page experience update
• Google rewriting title tags
• Understanding BERT
• Search on event summary
• Google Lens
• Google Discover
• Google advice on Author pages
• How to optimise your FAQ Schema
• What Google’s FAQ Schema Update Means For Your SEO Strategy

Head to episode notes: https://therecipeforseosuccess.com/7-seo-predictions-for-2022-with-kate-toon/

Freebies:

1. Free webinar: Increase your website traffic (and sales)
2. The Ultimate SEO Checklist
3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Everyone wants to go viral. (I’m doing air fingers, I know you can’t see them, but believe me.)

Whether it’s for dancing on TikTok to a new catchy tune or for the perfect Twitter snipe, or a beautifully crafted blog post.

We all dream of the traffic tsunami and the potential that has to lead to cold hard sales.

But is it just a happy accident, or an artful strategy?

Today I am giggly with girlish glee to have Rand Fishkin, the co-founder, and CEO of audience research startup SparkToro, on the show.

He’s going to explain how going viral is much more nuanced than you might think.

And that if you put in the work, you can draw in the masses to your brand with well-crafted content that not only gets attention but warms the wiggly bits of your customers too.

Tune in to learn:

• What viral content is, and how it can be used in your marketing plan
• Which content formats are best for going viral
• Rand’s powerfully simple formula for creating viral content:
  • How to hook people in
  • How to keep them on the line
  • How to sink deep into your audience’s brain
• Rand’s top tip for success with content marketing

• Bros., Lecce: We Eat at The Worst Michelin Starred Restaurant, Ever – Geraldine’s Restaurant post
• Is This a Twitter Thread or a Blog Post? – Rand’s Blog post
• Buzzsumo

Head to episode notes: https://therecipeforseosuccess.com/how-to-go-viral-with-rand-fishkin-newbie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)
2. The Ultimate SEO Checklist
3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

We all know that robots are taking over the world.

If you’re a fan of Black Mirror it’s pretty clear we’re headed for a Terminator future.

And while I’d like to feel bleak about that, I won’t.

This is a marketing podcast, after all, so let’s talk about when robots work for good.

When AI can save you time and money.

When using automation and bots can actually improve your customer service rather than ruining it.

For yes today we are talking Chatbots.

Now as a copywriter I’ve written a fair few bots for myself, I’ve also set one up to work on my Facebook page, but I haven’t fully embraced the opportunity.

And boy is that opportunity big.

Today we’re talking to Dan Pinne, chatbot guru and member of my Digital Masterchefs Community, about how to use chatbots to revolutionise your business in a non-Arnold Schwarzenegger way.

Tune in to learn:

• What chatbots are, and how they can help your business
• The key elements to a successful chatbot
• Where to start with chat marketing
• How lead-based businesses can use chatbots
• How eCommerce businesses can use chatbots
• Dan’s top tips for setting up successful chatbots

• Chat Bot Copy Essentials Checklist
• Digital Masterchefs
• 30 day free trial for ManyChat

Head to episode notes: https://therecipeforseosuccess.com/setting-up-successful-chatbots-with-dan-pinne/

Freebies:

1. Free webinar: Increase your website traffic (and sales)
2. The Ultimate SEO Checklist
3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Build up your business by expanding your network I’ll admit when it comes to social media, my least favourite platform is LinkedIn. It’s like the boring guest at the party, hovering near the sausage rolls and talking about how great they are. And over the years I’ve had sporadic attempts to rekindle my LinkedIn love. But it still leaves me with a deep-rooted sense of meh. Today we’re going to change all that. We’re straying from the SEO path to talk all things LinkedIn.

Why it still matters, how to make the most of it for your business, and our special guest Jo Saunders is going to share her number one tip for making LinkedIn a powerful tool in your social media tool kit.

Tune in to learn:

• What LinkedIn is, and what makes it unique to other social media platforms
• Three ways you can use LinkedIn to improve your business
• Why growing your network is important, and how to do it right
• How being yourself will take you further
• How to effectively engage and connect with others on LinkedIn
• How LinkedIn can fit into your digital marketing plans
• Jo’s top tip to using LinkedIn for your business

• Agorapulse
• The Misfit Entrepreneurs with Kate Toon
• Kate Toon on LinkedIn

Head to episode notes: https://therecipeforseosuccess.com/the-art-of-using-linkedin-to-future-proof-your-business-with-jo-saunders-newbie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)
2. The Ultimate SEO Checklist
3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course