How Captions Can Dramatically Increase Your Video Audience with Ahmed Khalifa (NEWBIE)

11/03/20 • 37 min

Making your content more accessible

One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

But did you also know that around 85 percent of humans watch videos with the sound turned off?

Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element. CAPTIONS!

Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

Tune in to learn:

What captions are, and why they’re so important
Ahmed’s favourite captioning tools
How YouTube, Facebook and Vimeo handles captions
Should we rely on the platforms for captions?
What people forget about when it comes to having quality captions
Non-video uses for repurposed or reused captions
What to consider when creating captions

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/how-captions-can-dramatically-increase-your-video-audience-with-ahmed-khalifa/

Freebies:

Making your content more accessible

But did you also know that around 85 percent of humans watch videos with the sound turned off?

Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element. CAPTIONS!

Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

Tune in to learn:

What captions are, and why they’re so important
Ahmed’s favourite captioning tools
How YouTube, Facebook and Vimeo handles captions
Should we rely on the platforms for captions?
What people forget about when it comes to having quality captions
Non-video uses for repurposed or reused captions
What to consider when creating captions

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/how-captions-can-dramatically-increase-your-video-audience-with-ahmed-khalifa/

Freebies:

Previous Episode

REALITY SEO: Finding your Digital Marketing Voice with Jo Violeta (REALITY)

It’s not just business, it’s personal

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I’m talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host for her home improvement and property podcast.

Jo co-owns Violeta Finance with her husband, a successful mortgage brokerage that really understands the family, community, and small businesses.

Today we’re talking about how Jo markets her business, the tactics and techniques she uses, and the challenges she faces.

Useful resources

Property investment for beginners checklist

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-finding-your-digital-marketing-voice-with-jo-violeta/

Freebies:

Next Episode

How To Create High-Converting Sales Funnels with Talia Wolf (NEWBIE)

Keeping Customers On The Line After You’ve Reeled Them In

So there are an awful lot of us doing the do. Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way.

But how do you keep your customers’ attention once they do actually show up? How do you lead them in, establish a connection, build trust and of course sell them stuff, and have them come back again and again? How do you lure them into your sticky tube, so to speak?

Today I’ll be addressing all of that with the help of my excellent guest Talia Wolf, as we talk about sales funnels.

Tune in to learn: