Setting up successful chatbots with Dan Pinne (NEWBIE)

03/22/22 • 34 min

The Recipe For SEO Success Show

Creating more profitable conversations with your customers

We all know that robots are taking over the world.

If you’re a fan of Black Mirror it’s pretty clear we’re headed for a Terminator future.

And while I’d like to feel bleak about that, I won’t.

This is a marketing podcast, after all, so let’s talk about when robots work for good.

When AI can save you time and money.

When using automation and bots can actually improve your customer service rather than ruining it.

For yes today we are talking Chatbots.

Now as a copywriter I’ve written a fair few bots for myself, I’ve also set one up to work on my Facebook page, but I haven’t fully embraced the opportunity.

And boy is that opportunity big.

Today we’re talking to Dan Pinne, chatbot guru and member of my Digital Masterchefs Community, about how to use chatbots to revolutionise your business in a non-Arnold Schwarzenegger way.

Tune in to learn:

What chatbots are, and how they can help your business
The key elements to a successful chatbot
Where to start with chat marketing
How lead-based businesses can use chatbots
How eCommerce businesses can use chatbots
Dan’s top tips for setting up successful chatbots

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/setting-up-successful-chatbots-with-dan-pinne/

Freebies:

Creating more profitable conversations with your customers

We all know that robots are taking over the world.

If you’re a fan of Black Mirror it’s pretty clear we’re headed for a Terminator future.

And while I’d like to feel bleak about that, I won’t.

This is a marketing podcast, after all, so let’s talk about when robots work for good.

When AI can save you time and money.

When using automation and bots can actually improve your customer service rather than ruining it.

For yes today we are talking Chatbots.

Now as a copywriter I’ve written a fair few bots for myself, I’ve also set one up to work on my Facebook page, but I haven’t fully embraced the opportunity.

And boy is that opportunity big.

Today we’re talking to Dan Pinne, chatbot guru and member of my Digital Masterchefs Community, about how to use chatbots to revolutionise your business in a non-Arnold Schwarzenegger way.

Tune in to learn:

What chatbots are, and how they can help your business
The key elements to a successful chatbot
Where to start with chat marketing
How lead-based businesses can use chatbots
How eCommerce businesses can use chatbots
Dan’s top tips for setting up successful chatbots

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/setting-up-successful-chatbots-with-dan-pinne/

Freebies:

Previous Episode

How to go Viral with Rand Fishkin (NEWBIE)

Drawing your audience in with well-crafted content

Everyone wants to go viral. (I’m doing air fingers, I know you can’t see them, but believe me.)

Whether it’s for dancing on TikTok to a new catchy tune or for the perfect Twitter snipe, or a beautifully crafted blog post.

We all dream of the traffic tsunami and the potential that has to lead to cold hard sales.

But is it just a happy accident, or an artful strategy?

Today I am giggly with girlish glee to have Rand Fishkin, the co-founder, and CEO of audience research startup SparkToro, on the show.

He’s going to explain how going viral is much more nuanced than you might think.

And that if you put in the work, you can draw in the masses to your brand with well-crafted content that not only gets attention but warms the wiggly bits of your customers too.

Tune in to learn:

What viral content is, and how it can be used in your marketing plan
Which content formats are best for going viral
Rand’s powerfully simple formula for creating viral content:
- How to hook people in
- How to keep them on the line
- How to sink deep into your audience’s brain
Rand’s top tip for success with content marketing

Useful Resources

Bros., Lecce: We Eat at The Worst Michelin Starred Restaurant, Ever – Geraldine’s Restaurant post
Is This a Twitter Thread or a Blog Post? – Rand’s Blog post
Buzzsumo

Head to episode notes: https://therecipeforseosuccess.com/how-to-go-viral-with-rand-fishkin-newbie/

Freebies:

Next Episode

REALITY SEO: Jude Love: How I went from SEO-curious to SEO-confident

Niching, knowing your audience & personal branding

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing.

I get all sorts passing through my slippery funnel of courses and resources: marketing professionals, copywriters, e-commerce owners, web developers, and real business humans.

Today we’re talking to Jude Love, a former student of The Recipe for SEO Success Show, a member of The Digital Masterchefs, and an absolute personal branding beast.

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-jude-love-how-i-went-from-seo-curious-to-seo-confident/

Freebies: