Usability and SEO: Optimising your website to nurture customers with Woj Kwasi (NEWBIE)

How to improve user experiences and convert more customers

In today’s episode we’re talking all about optimising your website to make it a better experience for your customers. We know it’s important to rank number one, but what if when you hit the top spot, and the traffic starts coming it’s still not converting? This could be to do with having a confusing website that the users struggles to understand. According to Marketo 96% of customers who come to our website are not ready to buy? So in this episode we’re going to find out why and fix the problems.

Tune in to learn:

• How user journeys work
• Great tools to track your customers’ journey
• Common user experience mistakes
• Our tips on how to improve the user experience on your site
• Which questions you should be asking your users

Useful resources

• Marketo.com website
• Woj Usability Slideshare
• How Inbound Marketers Can Harness the Power of Neuromarketing
• Woj Interviews Nathalie Nahai on Web Psychology
• The dude who reviewed Kate’s website
• Tools
  • Full story
  • Hot jar
  • Mouseflow
  • Crazy Egg
  • Inspectlet

Head to episode notes: https://therecipeforseosuccess.com/usability-and-seo-optimising-your-website-to-nurture-customers/

Freebies:

1. Free webinar: Increase your website traffic (and sales)
2. The Ultimate SEO Checklist
3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course