
7 SEO Predictions for 2022 with Kate Toon (NEWBIE)
01/25/22 • 18 min
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Every year about this time, I dust off my crystal ball and start looking into Google’s nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo episode, just a little old me, and I’ll be running through my opinion of what’s next, what’s changed, and what remains the same. Will you agree?
Well, that remains to be seen, or heard.
Tune in to learn:
- Important SEO changes from 2021 you might have missed
- Is Google still even a search engine?
- How Google is understanding us better
- The lowdown on user experience
- How Google is squeezing us out of the SERPs
- Why we should all EAT more
- How AI will impact things
- Why images matter more than ever
- Super Simple SEO in 2021 with Cyrus Shepherd
- Harnessing the power of Google Search Console with Noah Learner
- Best Practice Google Analytics: How to boost your business with Ray Pastoors
- Google page experience update
- Google rewriting title tags
- Understanding BERT
- Search on event summary
- Google Lens
- Google Discover
- Google advice on Author pages
- How to optimise your FAQ Schema
- What Google’s FAQ Schema Update Means For Your SEO Strategy
Head to episode notes: https://therecipeforseosuccess.com/7-seo-predictions-for-2022-with-kate-toon/
Freebies:
Every year about this time, I dust off my crystal ball and start looking into Google’s nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo episode, just a little old me, and I’ll be running through my opinion of what’s next, what’s changed, and what remains the same. Will you agree?
Well, that remains to be seen, or heard.
Tune in to learn:
- Important SEO changes from 2021 you might have missed
- Is Google still even a search engine?
- How Google is understanding us better
- The lowdown on user experience
- How Google is squeezing us out of the SERPs
- Why we should all EAT more
- How AI will impact things
- Why images matter more than ever
- Super Simple SEO in 2021 with Cyrus Shepherd
- Harnessing the power of Google Search Console with Noah Learner
- Best Practice Google Analytics: How to boost your business with Ray Pastoors
- Google page experience update
- Google rewriting title tags
- Understanding BERT
- Search on event summary
- Google Lens
- Google Discover
- Google advice on Author pages
- How to optimise your FAQ Schema
- What Google’s FAQ Schema Update Means For Your SEO Strategy
Head to episode notes: https://therecipeforseosuccess.com/7-seo-predictions-for-2022-with-kate-toon/
Freebies:
Previous Episode

RERUN: Digital Marketing Q&A with Rand Fishkin (NEWBIE)
This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently.
Not only was Rand my first ever guest on the podcast, he’s also been a huge influence on my SEO career and a veritable font of knowledge and ideas.
I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing – and he was generous enough to offer to share his thoughts with my students and DIY SEO Learners.
It’s a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy!
Show notes: https://therecipeforseosuccess.com/digital-marketing-qa-with-rand-fishkin/
Next Episode

The Art of Using LinkedIn to Future-Proof Your Business with Jo Saunders (NEWBIE)
Build up your business by expanding your network
Build up your business by expanding your network I’ll admit when it comes to social media, my least favourite platform is LinkedIn. It’s like the boring guest at the party, hovering near the sausage rolls and talking about how great they are. And over the years I’ve had sporadic attempts to rekindle my LinkedIn love. But it still leaves me with a deep-rooted sense of meh. Today we’re going to change all that. We’re straying from the SEO path to talk all things LinkedIn.
Why it still matters, how to make the most of it for your business, and our special guest Jo Saunders is going to share her number one tip for making LinkedIn a powerful tool in your social media tool kit.
Tune in to learn:
- What LinkedIn is, and what makes it unique to other social media platforms
- Three ways you can use LinkedIn to improve your business
- Why growing your network is important, and how to do it right
- How being yourself will take you further
- How to effectively engage and connect with others on LinkedIn
- How LinkedIn can fit into your digital marketing plans
- Jo’s top tip to using LinkedIn for your business
Head to episode notes: https://therecipeforseosuccess.com/the-art-of-using-linkedin-to-future-proof-your-business-with-jo-saunders-newbie/
Freebies:
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