Why the Team Is the Biggest Barrier at Fee-for-Service Dental Practices | Naiara Wireman
08/23/24 • 34 min
Is your fee-for-service (FFS) practice struggling to stand out and get new patients? Beyond quality care, there are several things at play when it comes to marketing an FFS practice, and today we uncover the biggest barrier...your team.
My guest is Naiara Wireman, a practice development coach at SMC, and she specializes in delivering exceptional patient experiences and developing effective internal marketing strategies.
We dive into the importance of patient experience in fee-for-service practices, highlighting the need for consistent systems that ensure every patient interaction is top-notch. Naiara shares actionable strategies for internal marketing, training staff to communicate your practice's unique value, and why your team’s mentality is crucial in a fee-for-service model.
We also discuss innovative marketing approaches, ways to enhance the employee experience, and tips for handling patient calls effectively.
Tune in to discover how to elevate your practice and turn satisfied patients into raving fans.
PS. If you own a fee-for-service practice or work at one and are looking to grow your raving patients, book a free marketing strategy call with Naiara at SMC.
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Key Takeaways:
Introduction (00:00)
Meet Naiara Wireman & her entry into dentistry (01:45)
New ways to enhance patient experience (05:08)
The crucial role of team education in fee-for-service practices (10:21)
Enhancing the employee experience in the practice (15:37)
Marketing ideas for fee-for-service practices (20:05)
Free marketing strategy call offer + lightning round Q&A (28:40)
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Connect with Naiara:
Facebook Instagram LinkedIn Email: [email protected]
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Learn about the upcoming Supercharge Your Dental Practice 2-day event in September here.
Use code RAVING to save $100 on registration.
—
Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.
This podcast is sponsored by Dental Intelligence. Learn more here.
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
Is your fee-for-service (FFS) practice struggling to stand out and get new patients? Beyond quality care, there are several things at play when it comes to marketing an FFS practice, and today we uncover the biggest barrier...your team.
My guest is Naiara Wireman, a practice development coach at SMC, and she specializes in delivering exceptional patient experiences and developing effective internal marketing strategies.
We dive into the importance of patient experience in fee-for-service practices, highlighting the need for consistent systems that ensure every patient interaction is top-notch. Naiara shares actionable strategies for internal marketing, training staff to communicate your practice's unique value, and why your team’s mentality is crucial in a fee-for-service model.
We also discuss innovative marketing approaches, ways to enhance the employee experience, and tips for handling patient calls effectively.
Tune in to discover how to elevate your practice and turn satisfied patients into raving fans.
PS. If you own a fee-for-service practice or work at one and are looking to grow your raving patients, book a free marketing strategy call with Naiara at SMC.
—
Key Takeaways:
Introduction (00:00)
Meet Naiara Wireman & her entry into dentistry (01:45)
New ways to enhance patient experience (05:08)
The crucial role of team education in fee-for-service practices (10:21)
Enhancing the employee experience in the practice (15:37)
Marketing ideas for fee-for-service practices (20:05)
Free marketing strategy call offer + lightning round Q&A (28:40)
—
Connect with Naiara:
Facebook Instagram LinkedIn Email: [email protected]
—
Learn about the upcoming Supercharge Your Dental Practice 2-day event in September here.
Use code RAVING to save $100 on registration.
—
Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.
This podcast is sponsored by Dental Intelligence. Learn more here.
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
Previous Episode
Boost Revenue & Create Raving Fans: Supercharge Your Practice With Orthodontics | Dan German
Many dentists shy away from orthodontics due to its complicated and time-consuming nature. But what if there was a simpler way to do it and make up to $1,400 per hour without being an orthodontic specialist?
This episode shows you the way.
I’m joined by Dr. Dan German, the founder, CEO, and chief orthodontist of orthobrain®, a groundbreaking subscription-based consulting platform that equips general and pediatric dentists to confidently deliver orthodontic care.
Dan’s expertise spans interceptive orthodontics, aligner therapy, digital braces placement, and 3D imaging. With a career that includes owning one of the largest orthodontic practices in the country and earning accolades like the Distinguished Alumni Award from the University of Louisville, Dan clearly knows how to build success in orthodontics.
Today, Dan shares how, through orthobrain’s turnkey system and virtual orthodontic team, any GP can provide high-level ortho care, generating greater profits and creating raving fans.
We also chat about the unexpected benefits of orthodontics, effective patient communication, and the keys to internal marketing that can turn your existing patients into orthodontic clients.
Ready to 10x your profits? Tune in now and discover how orthobrain can make it happen.
—
Key Takeaways:
Introduction (00:00)
Meet Dan German & orthobrain® (01:35)
How adding orthodontics with 10x your profitability (11:13)
The unexpected benefits of offering orthodontics (14:38)
Choosing between aligners, braces, & expanders, & finding these patients (18:37)
Growing beyond your existing patient base & Dan’s final thoughts (23:46)
Lightning round Q&A with Dan (27:39)
—
Connect with Dan at orthobrain®:
—
Learn about the upcoming Supercharge Your Dental Practice 2-day event in September here.
Use code RAVING to save $100 on registration.
—
Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.
This podcast is sponsored by Dental Intelligence. Learn more at here.
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
Next Episode
The Future of Practice Management: Meet The Dental App by Lior Tamir
Is your dental practice doing the mistake of running on a patchwork of different software solutions? If so, it may be time to consider The Dental App if you’re serious about growth.
In this episode, I sit down with Dr. Lior Tamir, founder of The Dental App and a successful dental practice owner. Lior shares his unique journey from dentistry to software development and how his frustration with existing tools led him to create a groundbreaking, full dental practice management solution. With a background in both dentistry and technology, Lior’s hard work is now a tool that integrates business processes seamlessly, helping practices grow and operate more efficiently.
We go deeper into how The Dental App is revolutionizing dental practice management by consolidating various functions — like patient follow-ups and treatment scheduling — into one streamlined platform. Lior also explains how this innovative tool not only simplifies operations but also drives significant growth for practices.
We also cover extra topics like the challenges of switching software, cloud vs. on-premise servers, the importance of patient experience, and more.
Ready for an all-in-one solution that will make your practice run smoother and grow faster? Tune in and learn all about The Dental App.
PS. Use code “raving” to get $100 off on The Dental App when you register.
—
Key Takeaways:
Introduction (00:00)
Meet Lior Tamir & his start in dentistry (01:23)
What leveled up Lior’s dental practice + Yelp reviews (07:31)
How The Dental App turned into what it is today (16:14)
The challenge behind switching software as a practice owner (24:39)
Lightning round Q&A with Lior & how to connect (31:33)
—
Additional Resources:
Find the mentioned book “Unreasonable Hospitality” here.
Learn more about The Dental App here.
Connect with Lior on LinkedIn.
—
Learn about the upcoming Supercharge Your Dental Practice 2-day event in September here.
Use code RAVING to save $100 on registration.
—
Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.
This podcast is sponsored by Dental Intelligence. Learn more here.
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
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