Transparency in Action, Real Results: Building Trust in Dental Marketing
12/06/24 • 34 min
Transparency in dental marketing, especially when supported by real results and guarantees, always builds trust and helps dental practices achieve measurable success.
And to be able to do this, you need to find a marketing agency that actually gets you the results you want.
Easier said than done, right?
Well, if you’re tired of paying marketing agencies for dental marketing services that never deliver results, then this is the episode for you!
In it, I sit down with Spencer McCutchen, a business development executive at Media NV. With over seven years of experience in the dental industry, Spencer specializes in helping dental professionals supercharge their digital marketing to bring in new patients on demand.
Today, he and I will be discussing why marketing transparency is so important, how call tracking and data-driven coaching can significantly improve patient acquisition, why you need to use websites designed to convert visitors into booked appointments, and so much more.
Want to learn more?
Then tune in now!
—
Key Takeaways:
Introduction (00:00)
Meet Spencer (01:56)
Transparency in marketing (05:47)
The importance of call tracking (11:27)
Let’s talk about call coaching (18:30)
Media NV’s patient promise program (20:30)
You need a website that converts (25:46)
Time for our Q&A (26:51)
—
Connect with Spencer:
—
Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.
This podcast is sponsored by Dental Intelligence. Learn more here.
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
Transparency in dental marketing, especially when supported by real results and guarantees, always builds trust and helps dental practices achieve measurable success.
And to be able to do this, you need to find a marketing agency that actually gets you the results you want.
Easier said than done, right?
Well, if you’re tired of paying marketing agencies for dental marketing services that never deliver results, then this is the episode for you!
In it, I sit down with Spencer McCutchen, a business development executive at Media NV. With over seven years of experience in the dental industry, Spencer specializes in helping dental professionals supercharge their digital marketing to bring in new patients on demand.
Today, he and I will be discussing why marketing transparency is so important, how call tracking and data-driven coaching can significantly improve patient acquisition, why you need to use websites designed to convert visitors into booked appointments, and so much more.
Want to learn more?
Then tune in now!
—
Key Takeaways:
Introduction (00:00)
Meet Spencer (01:56)
Transparency in marketing (05:47)
The importance of call tracking (11:27)
Let’s talk about call coaching (18:30)
Media NV’s patient promise program (20:30)
You need a website that converts (25:46)
Time for our Q&A (26:51)
—
Connect with Spencer:
—
Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.
This podcast is sponsored by Dental Intelligence. Learn more here.
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
Previous Episode
Getting New Patient Leads Is Science, Converting Them Is an Art
If you’re relying on marketing alone to bring in new patients, then you’re missing a HUGE piece of the puzzle: lead conversion.
Lead generation and lead conversion are two completely different things, and this means they need completely different strategies.
To discuss this in more depth, I’ve invited an expert on this week’s episode of the Raving Patients Podcast.
His name is Jake Goates and he is the founder of GOAT Marketing Consultants and a seasoned expert in dental marketing and sales strategy.
In the last decade, Jake has helped countless practices turn simple leads into loyal patients by implementing smarter systems, better accountability, and proven sales techniques.
In this episode, Jake and I will be discussing how dental practices can convert leads into patients, Jake’s “Goat Method”, the best ways to handle patient objections, why you need accountability measurements, and so much more.
Are you ready?
Let’s dive in.
—
Key Takeaways:
Introduction (00:00)
Why a low new patient count isn’t your marketer’s fault (05:38)
Lead management for dental practices (09:51)
The Goat Method (12:48)
How much should your marketing budget be? (15:29)
Is your marketing working for you? (21:49)
How to handle patient objections (24:29)
Time for our Q&A (31:07)
—
Connect with Jake:
GOAT Marketing Consultants LinkedIn
—
Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.
This podcast is sponsored by Dental Intelligence. Learn more here.
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
Next Episode
Your Dental Office Is Fugly: Why Patient Experience Starts BEFORE the Dental Chair
Could the design of your dental practice be the reason why you’re not getting enough patients?
As we all know, today, your patients’ experience starts before they even sit on the dental chair, and I mean way before—it starts on your website or your Google page or your social media accounts, where they get to see what your practice looks like.
This is why your office’s design is now more important than ever.
But don’t take it from me, instead, listen to the expert I’ve interviewed on today’s episode of the Raving Patients Podcast, Greg Marinelli.
Greg is an interior architect and visionary from Newport Beach, California, with expertise in hospitality and healthcare design.
Greg’s work and passion are all about creating incredible dental spaces that not only look great, but help elevate your practice to a new level. Since 2014, he has been traveling all over the US as a designer, industry expert, and motivational speaker, touting the importance of the patient experience in the healthcare environment.
In this episode, Greg and I will be discussing why you need to work on your online branding, how patients remember the ambiance of a dental office more than the procedures they get there, the best design choices for your practice, and so much more.
Are you ready to breathe new life into your office?
Then tune in now!
—
Key Takeaways:
Introduction (00:00)
Meet Greg (02:10)
Don’t overlook your space (07:57)
Why you need to redesign your space (13:22)
How much does it cost to design your space? (24:20)
Busting design myths (27:37)
Time for the Q&A (33:17)
—
Connect with Greg:
—
Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.
This podcast is sponsored by Dental Intelligence. Learn more here.
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
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