Breaking Barriers & Doubling Practice Growth in 4 Years as Office Manager | Zachary Shelley

10/04/24 • 33 min

Sometimes, all that’s in the way of doubling your practice’s growth is not having an office manager.

In this episode, I sit down with Zachary Shelley, a leading dental office manager who’s achieved incredible growth in just 4 years at Satellite Family Dentistry.

Zachary’s journey to dental office management is unconventional — he went from professional skateboarder to dental lab manager, eventually landing the role at Satellite as its very first office manager.

And how is that going? Well, in this episode Zachary shares not only the changes he made as office manager but also how he’s helped the practice retain over 88% of new patients, simply by focusing on elevating patient experience and team communication.

Additionally, we talk about team culture and the power of creating a structured, supportive environment where the staff feels valued. Other themes include:

Zachary’s evolution in dentistry
The value of ongoing education
And tips for empowering staff.

These growth-boosting insights are just a click away. Tune in!

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Key Takeaways:

Introduction (00:00) How Zachary Shelley became a dental office manager (01:42) The importance of continuing education (11:01) Zachary’s method of creating a positive team culture (16:01) The hardest part of Zachary’s job & improving communication (22:16) How to get 88% patient retention like Zachary does (24:09) Final thoughts & lighting round Q&A (27:58)

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Join the Dental Office Manager Success Network to connect with Zachary and learn all about dental office management: https://www.facebook.com/groups/1043108050120371

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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Sometimes, all that’s in the way of doubling your practice’s growth is not having an office manager.

In this episode, I sit down with Zachary Shelley, a leading dental office manager who’s achieved incredible growth in just 4 years at Satellite Family Dentistry.

Additionally, we talk about team culture and the power of creating a structured, supportive environment where the staff feels valued. Other themes include:

Zachary’s evolution in dentistry
The value of ongoing education
And tips for empowering staff.

These growth-boosting insights are just a click away. Tune in!

—

Key Takeaways:

—

Join the Dental Office Manager Success Network to connect with Zachary and learn all about dental office management: https://www.facebook.com/groups/1043108050120371

—

Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Previous Episode

Maximizing Profitability with Orthodontic Treatment with Dr. Lou Chmura

Are your aligner treatments really boosting your practice’s profitability, or just creating more headaches?

There’s a right and wrong way to approach certain cases, and GPs aren’t necessarily equipped to take them all, despite what most aligner companies like to advertise.

In this episode, I sit down with Lou Chmura, founder of Egghead Orthodontics and Ortho Mastery Advisors, and an orthodontic expert with over 35 years of clinical practice experience.

Lou sold his practice in 2022 and now dedicates his time to teaching and consulting, helping dentists and orthodontists incorporate technology for improving patient outcomes. With deep expertise in both orthodontics and general dentistry, Lou possesses a unique POV on integrating orthodontic treatments into a general practice successfully.

We chat about a big issue with aligner treatments: the misleading nature of their ads that promise increased production but fail to address the importance of completing cases efficiently.

Additionally, Lou brings up how you can set your aligner cases up for success all the way to completion, which involves thorough diagnosis and proper case staging, from IPR to monitoring techniques. He also shares the hidden costs in aligner treatments and introduces the concept of hybrid cases for more complex scenarios.

If you’re ready to maximize your practice’s success with aligners, don't miss Lou's tips on mitigating the challenges you may face.

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Key Takeaways:

Introduction (00:00)

Meet Lou Chmura & how he helps practices with ortho treatments (01:28)

Why aligner advertisements misleading (04:59)

What does it take to be more efficient with orthodontic treatments? (09:03)

What GPs should focus on when setting up orthodontic cases (15:51)

Ensuring proper case selection (21:00)

Final thoughts & lightning round Q&A with Lou (26:22)

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Connect with Dr. Lou Chmurra on Instagram.

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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Next Episode

You Know It, But Do You Do It? Turn Knowledge Into Action Today With Brenda McNulty

Are all the great insights from the dental conferences you assist gathering dust?

While investing in continuing education is a must for dental practice owners, it doesn’t necessarily mean that the learnings are being put into practice.

So, how do you take the step from knowledge to implementation?

Today, I sit down with Brenda McNulty, a dynamic leader in the dental industry with over 30 years of experience in both clinical and business settings.

As the owner of DSO Facts, Brenda excels in transforming dental practices by putting knowledge into action. Her work focuses on creating accountability systems and empowering teams to work efficiently, both in-office and remotely.

In this episode, we tackle a problem many practices face: learning new strategies but failing to put them into practice. Brenda and I touch on how leadership, proper implementation plans, and accountability can take your practice from stagnant to thriving.

We also touch on the difference between consulting and fractional training, how to monitor your KPIs, and much more.

If you're ready to stop wasting time and money and start turning your new knowledge into real results, then don’t miss this episode. Tune in!

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Key Takeaways:

Introduction (00:00)

Brenda McNulty’s take on leadership & implementation (02:06)

Why accountability & implementation plans are a must (08:24)

Tracking implementation plan performance (13:28)

Consulting vs. Fractional Training Officer (19:26)

Measuring ROI & getting external help for implementation (21:02)

Final thoughts & lighting round Q&A (26:03)

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Connect with Brenda:

Facebook

Instagram

DSO Facts Website

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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!