Brace for Impact: Smiles and Stories in the Social Sphere with Janelle Baum

07/05/24 • 40 min

Are you creating quality video content for your practice? Chances are, you’re not doing it enough!

Short-form video content has been on the rise for quite a few years now. So, now, more than ever, dental practices have to lean into this tool to boost patient engagement and compliance.

But how do you create content that goes beyond just basic information?

Today's guest is here to share all about it.

Janelle Baum is a cutting-edge orthodontic influencer that's using the power of social media and video content to transform dental practices — and businesses in general, too.

With over seven years of experience as an orthodontic treatment coordinator and a background in theater and improv, Janelle delivers a one-of-a-kind approach to patient interactions. It starts by using short, engaging videos to inform and entertain patients at different stages of their journey, boosting case acceptance, helping them know what to expect before an appointment, and everything they need to follow during their treatment.

This episode is packed with insights, such as how medical professionals can humanize themselves through short-form videos and how to make patients feel more at ease with procedures.

Janelle also advocates for actively involving patients in social media content creation, which not only boosts the practice's visibility and improves patient compliance, but also creates a vibrant office culture that spreads through word of mouth. Plus, she shares how practices can leverage feedback systems like Avius tablets to gain honest reviews directly from children.

If you're looking to stand out with video content, this is the episode to listen to. Tune in!

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Key Takeaways:

Meet Janelle Baum & her start as a treatment coordinator (00:00) How Janelle helps orthodontic offices (05:34) Cultivating a vibrant office culture (11:33) Who in the dental practice should be doing the videos (17:02) Social media as a growth engine for dental practices (21:14) Video campaigns for enhanced patient engagement (25:32) A full breakdown of Janelle’s services (30:45) Lightning Round Q&A With Janelle (35:03)

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Additional Resources:

Connect with Janelle:

TikTok: https://www.tiktok.com/@the_ortho_influencer Email: [email protected] Website: https://theorthodonticinfluencer.com/

Check out Kaleidoscope Orthodontic Digital Marketing: https://thekaleidoscope.com/

Learn more about Avius: https://avius.com/facilities-management-customer-satisfaction-surveys/

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Learn about the upcoming Supercharge Your Dental Practice 2-day event in September: https://superchargeyourdentalpractice.com/

Use code RAVING to save $100 on registration.

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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com

This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Are you creating quality video content for your practice? Chances are, you’re not doing it enough!

Short-form video content has been on the rise for quite a few years now. So, now, more than ever, dental practices have to lean into this tool to boost patient engagement and compliance.

But how do you create content that goes beyond just basic information?

Today's guest is here to share all about it.

Janelle Baum is a cutting-edge orthodontic influencer that's using the power of social media and video content to transform dental practices — and businesses in general, too.

This episode is packed with insights, such as how medical professionals can humanize themselves through short-form videos and how to make patients feel more at ease with procedures.

If you're looking to stand out with video content, this is the episode to listen to. Tune in!

—

Key Takeaways:

—

Additional Resources:

Connect with Janelle:

TikTok: https://www.tiktok.com/@the_ortho_influencer Email: [email protected] Website: https://theorthodonticinfluencer.com/

Check out Kaleidoscope Orthodontic Digital Marketing: https://thekaleidoscope.com/

Learn more about Avius: https://avius.com/facilities-management-customer-satisfaction-surveys/

—

Learn about the upcoming Supercharge Your Dental Practice 2-day event in September: https://superchargeyourdentalpractice.com/

Use code RAVING to save $100 on registration.

—

Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com

This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Previous Episode

Smile Talk: Leveraging AI Insights for Dental Practice Growth With Breanna McMillen

Here’s a shocking fact: on average, most dental offices miss at least 30% of their incoming calls.

Just imagine all the potential revenue slipping through the cracks just because your staff is too busy to address those calls.

Today, I’m bringing you a solution to this!

In this episode, I sit down with Breanna McMillen, head of sales at Peerlogic, to find out how conversational AI can improve patient calls and transform dental practice revenue.

Breanna's 20-year journey in dentistry, from hygiene assistant to overseeing multi-location operations and later becoming a dental-specific myofunctional therapist before transitioning to the tech and sales leadership side of dentistry, make her a guest with a remarkable breadth of knowledge.

We go deep into how Peerlogic's conversational AI can streamline front office tasks and take call monitoring to the next level, securing fewer missed opportunities and more revenue generation. The technology listens to calls, identifies missed opportunities, and helps staff follow up efficiently, making it a revolutionary tool for front office operations for nearly every type of dental practice.

Breanna also shares the broader implications of AI in dentistry, addressing common misconceptions and sharing the exciting future developments in responsive AI that will further enhance patient engagement.

Listen now to learn how AI can help your practice capitalize on every single phone call!

PS. If you decide to sign up for Peerlogic, mention the Raving Patients Podcast to get 2 months free.

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Key Takeaways:

Meet Breanna McMillen & What Peerlogic Is (00:00) Practices that can benefit from Peerlogic & the importance of phone calls (04:09) Breanna’s take on AI in dentistry (08:39) The difference between AI insights and call tracking metrics (10:19) Using AI to handle missed opportunities, call volume, and insurance (14:04) The future of Peerlogic & reconnecting with missed calls (19:56) Implementing Peerlogic in your dental practice & final thoughts (22:26) Lightning Round Q&A With Breanna (26:10)

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Additional Resources:

Schedule a demo for Peerlogic here: http://www.peerlogic.com

Connect with Breanna on LinkedIn: https://www.linkedin.com/in/breanna-mcmillen-09820920a/

—

Learn about the upcoming Supercharge Your Dental Practice 2-day event in September: https://superchargeyourdentalpractice.com/

Use code RAVING to save $100 on registration.

—

Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com

This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Next Episode

Using Your Practice Value to Plan for the Future with Dr. Michelle Hedgecock

About 80% of dentists are undervaluing what their practice is worth! A shocking number, don't you think?

The fact is, several dentists wait until they slow down to sell without realizing that their practice value is highest when they’re at their peak.

To share everything you need to know to get the most bang out of your buck when selling is this episode’s guest, Michelle Hedgecock.

Michelle is a clinical researcher and a former dental surgeon, and owned two thriving practices in Austin, Texas. After having to sell at 42, she realized how ill-prepared doctors are when it comes to selling and determining the fair market value of their business.

This experience ultimately drove her to become a business development associate with Connect The Dents, where she performs practice valuations and guides doctors in determining the best options and timings for selling their business.

How practice valuations can help you plan for the future, tips on increasing the fair market value of your practice, what EBITDA is, and when doctors should consider selling for max profit are some main themes of this conversation.

Michelle and I also touch on the different types of buyers, including individual doctors, DSO's, and DPO’s, and what types of practices are ideal for each.

Tune in to learn more about how Michelle and the unique valuation process and matching program at Connect The Dents can save you 6-10% in selling costs.

PS. Get a $300 discount on a practice valuation with Connect The Dents. Just say you heard them at the Raving Patients Podcast.

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Key Takeaways:

Meet Dr. Michelle Hedgecock & her experience with selling her practice (00:00)

Explaining EBITDA & how fair market value is determined (06:17)

When to get your practice valuated (11:48)

When to consider selling your practice & increasing its fair market value (16:14)

The difference between a private sale and a DSO/DPO sale (23:07)

How matching program at Connect The Dents works (28:55)

Lightning Round Q&A With Michelle (31:55)

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Additional Resources:

Learn more about Connect The Dents here or on their LinkedIn.

—

Learn about the upcoming Supercharge Your Dental Practice 2-day event in September here.

Use code RAVING to save $100 on registration.

—

Learn proven dental marketing strategies and online reputation management techniques here.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!