Beyond the Chair: Converting First Time Patients into Raving Patients

04/18/25 • 39 min

If you’re investing time and money into attracting new patients but still struggling to build long-term loyalty, this episode is for you.

Great dental marketing doesn’t stop when a new patient books—it starts the moment they walk through the door. And no one understands that better than Victoria Porter, founder of Bitemark Media.

With a background in luxury hospitality and a passion for branding, Victoria brings a fresh perspective to dental marketing—one centered around real relationships, high-quality care, and community connection.

In this episode, Victoria and Dr. Len Tau dive into:

Why patient retention is the most underrated growth strategy in dentistry
How to align your office experience with your brand voice
The key touchpoints that keep patients loyal, even between appointments
Creative ways to offer value without falling into the "discount trap"
How to build a loyalty program that actually works
And why believing in your brand's mission is the ultimate secret weapon

Whether you’re opening your first practice or looking to refresh your approach, Victoria shares practical advice (and real-life examples) for creating a practice that patients want to return to—and rave about.

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Key Takeaways

00:42 Introduction and Event Announcement

01:56 Meet Victoria Porter: A Dental Marketing Powerhouse

05:06 The Importance of Patient Retention

10:06 Enhancing Patient Experience and Brand Voice

15:20 Nourishing Patient Relationships Beyond the Office

23:54 Implementing Loyalty Programs in Dental Practices

29:55 Authenticity in Patient Care

31:58 Lightning Round Q&A

37:26 Conclusion and Contact Information

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Connect with Victoria

Linkedin: https://www.linkedin.com/in/victoriasoleil/

🎁 Bonus Offer: Mention the Raving Patients Podcast and get $1,000 off your first month with Bitemark Media. Visit www.bitemarkmedia.com to claim your discount.

Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

If you’re investing time and money into attracting new patients but still struggling to build long-term loyalty, this episode is for you.

Great dental marketing doesn’t stop when a new patient books—it starts the moment they walk through the door. And no one understands that better than Victoria Porter, founder of Bitemark Media.

In this episode, Victoria and Dr. Len Tau dive into:

Why patient retention is the most underrated growth strategy in dentistry
How to align your office experience with your brand voice
The key touchpoints that keep patients loyal, even between appointments
Creative ways to offer value without falling into the "discount trap"
How to build a loyalty program that actually works
And why believing in your brand's mission is the ultimate secret weapon

—

Key Takeaways

00:42 Introduction and Event Announcement

01:56 Meet Victoria Porter: A Dental Marketing Powerhouse

05:06 The Importance of Patient Retention

10:06 Enhancing Patient Experience and Brand Voice

15:20 Nourishing Patient Relationships Beyond the Office

23:54 Implementing Loyalty Programs in Dental Practices

29:55 Authenticity in Patient Care

31:58 Lightning Round Q&A

37:26 Conclusion and Contact Information

—

Connect with Victoria

Linkedin: https://www.linkedin.com/in/victoriasoleil/

🎁 Bonus Offer: Mention the Raving Patients Podcast and get $1,000 off your first month with Bitemark Media. Visit www.bitemarkmedia.com to claim your discount.

Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Previous Episode

The Wisdom (Tooth) of AI with Wardah Inam, CEO of Overjet

Wondering how AI is reshaping dentistry—for real?

If you’ve heard the buzz but haven’t seen how it translates to your day-to-day practice, this episode is for you. I’m joined by Wardah Inam, the brilliant mind behind Overjet, the AI platform that’s helping dentists diagnose with more confidence, improve case acceptance, and finally bring consistency to treatment planning. Whether you’re part of a DSO or running your own practice, this conversation will change how you think about tech in the operatory.

I sit down with Wardah Inam, CEO and co-founder of Overjet, one of the leading AI companies transforming dental care. With a PhD from MIT and a deep background in AI and healthcare innovation, Wardah shares her journey from being a curious dental patient to pioneering real-time AI solutions for dentists, DSOs, and insurers alike.

In this insightful conversation, you’ll learn how AI isn’t just hype—it’s becoming a game changer in diagnostics, treatment planning, and administrative efficiency. Wardah explains how Overjet is making diagnosis more quantitative, improving consistency across providers, and boosting case acceptance with powerful visuals that speak to patients in a way they can understand.

Whether you’re a solo practitioner, DSO leader, or simply curious about how AI fits into your workflow, this episode is packed with practical insights, future-forward thinking, and compelling reasons to consider the power of AI in your dental practice.

What You’ll Learn:

How Overjet’s AI technology is improving diagnostic precision and patient trust
Why AI is a powerful tool for increasing case acceptance
The surprising story that inspired Wardah to enter the dental field
The role of AI in streamlining insurance claims and reducing administrative burden
What sets Overjet apart from other dental AI companies
The future of AI in dentistry—from auto-charting to real-time claim approvals

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Key Takeaways

00:40 Introduction to AI in Dentistry

03:17 Overjet's Role in Dental Care

04:00 Wardah's Journey into Dentistry

06:44 The Importance of Consistent Diagnosis

07:53 AI's Impact on Insurance Claims

10:53 Enhancing Case Acceptance with AI

14:53 The Future of AI in Dental Practices

20:00 Overjet's Unique Features

25:23 Real-Time Insurance Approvals

25:20 Adoption Trends: DSOs vs. Solo Practitioners

28:12 Final Thoughts and Lightning Round

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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com

This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Next Episode

Breaking Down Silos and Empowering Team through Collaboration, Innovation, Connection

If your team’s struggling to stay aligned or your office feels stuck in a rut, you’re not alone—and this episode is your wake-up call. Dental success isn’t just about clinical excellence. It’s about communication, leadership, and team synergy—and that’s exactly what we’re diving into today.

I’m joined by three powerhouse women in dentistry—Lois Banta, Dana Watson, and Emme Sanders—to talk about their latest collaborative event: COLLABricon, the team synergy summit built specifically for dental practices that are ready to evolve.

These women bring decades of experience in leadership, hygiene systems, front office strategy, and coaching—and they’re on a mission to help you build a stronger, more aligned, and more empowered dental team.

In this episode, we cover:

Why team communication often breaks down—and how to fix it
How COLLABricon is not your average CE event (think: intimate team retreats with powerful coaching)
What every dentist thinks their team knows vs. what the team actually feels
How to know if your office is “green, yellow, or red” in key practice areas
Real stories from the trenches on team burnout, miscommunication, and turning things around
Plus, a behind-the-scenes look at this year’s Collabricon event in Nashville, TN

Whether you’re a practice owner, hygienist, office manager, or dental assistant—you’ll leave this conversation with renewed inspiration and real tools to strengthen your practice from the inside out.

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Key Takeaways

00:40 Introduction and Event Announcement

02:00 Introducing the Guests and Their Expertise

04:40 The Concept of COLLABricon

08:50 Understanding Team Synergy

14:25 Identifying Ideal Candidates for COLLABricon

17:36 Recognizing the Need for Help

20:38 The Importance of Communication and Feedback

25:10 Exciting Details About COLLABricon

27:25 Interactive Learning Experience

33:01 Mindsets for Success

32:36 Books That Inspire

36:25 Essential Subscriptions for Productivity

38:35 How to Get Involved with COLLABricon

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Collabricon Details

🗓️ Dates: November 14–15, 2025 📍 Location: Nashville, TN at the boutique Hotel Fraye 🔗 collabricon.com 📩 Contact: [email protected]

This isn’t just another conference. It’s a fully immersive team-building experience—round tables, hands-on exercises, and transformational coaching, all in one space.

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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!