The Proffitt Podcast

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Have you ever thought, "I have a specific audience I want to reach, but I'm not completely sure where to find them. I know my people are out there, but how do I reach them..."?
We're diving into this topic during our coaching call today with Haley Peel, the host of The Empowered Adventurer Podcast. We discussed a few options for Haley to market her show and business to this specific subset of adventure enthusiasts.
We also talked about podcast guesting podcasts and thinking outside the box for your content audience. Don't shy away from expanding into new areas to find the people you want to reach.
Today's episode is great for anyone wanting some new marketing ideas for their content!

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

"Seriously though...what is content repurposing?" A question many of you have asked recently. It's not only a concept I've been obsessed with since 2020 when I decided to go all-in on my platforms. It's also the thing people ask me about the most.
Sure, people want to know how to start a podcast. Or how to get their show notes just right or their website. Or what to say for their YouTube CTAs. But most often, I'm asked, "How do you create so much content each week?"
Today's episode is for answering your content repurposing questions. From videos to podcasts to blog posts, we're covering a little bit of everything.
And if you have a question you want to be answered, head over to my PodInbox page to submit one for an upcoming episode.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

"I still don't understand podcast ads." I was having a conversation with someone who's been a podcast host for a few years now and has even had some success with her show. But she was lost on how podcast ads worked.
Today's episode is a training I did all about podcast ads. It's the most in-depth training I've done to date!
I'm sharing real questions I've asked since I started my podcast and my own system and processes for creating podcast ads. I'm giving it all away in this behind-the-scenes training episode.
You'll want to take notes. Listen again. Decide on an action plan for your show. And hopefully, be inspired to promote what you're doing on your podcast.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Whether you're naming podcast episodes, YouTube videos, or trying to come up with your next blog post title, don't be lazy!
In today's episode, we're talking about the dos and don'ts of writing titles for your content. I'm sharing with you the mistakes I see a lot of content creators making as well as how to add more of yourself into your content.
This episode is a combo meal of tough love and inspiration for anyone that's struggling to write headlines for their content -- or just be more of yourself on your podcast and in your videos. And yes, I'm giving you lots of examples of how to infuse more of your personality to help your content stand out from the crowd!

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

"I swear we've covered this topic before. Why can't I find it?" This is the question I asked 20 minutes before I started recording today's episode. Because I knew we'd covered this topic, but I couldn't locate where.
Then, it occurred to me. We've only discussed "timely vs. evergreen" when creating content for your audience. Not when it comes to creating content.
Today's episode is a mix of recapping what we've covered on the show (and linking to those episodes in the show notes) and sharing with you what I left out of earlier episodes.
This particular episode is for you if you've heard the words timely and evergreen and have no clue what that is. And if you need a refresher on the pros and cons of these formats, you'll also learn a thing or two.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)