Timely Vs. Evergreen Content

08/02/22 • 39 min

6 Listeners

"I swear we've covered this topic before. Why can't I find it?" This is the question I asked 20 minutes before I started recording today's episode. Because I knew we'd covered this topic, but I couldn't locate where.
Then, it occurred to me. We've only discussed "timely vs. evergreen" when creating content for your audience. Not when it comes to creating content.
Today's episode is a mix of recapping what we've covered on the show (and linking to those episodes in the show notes) and sharing with you what I left out of earlier episodes.
This particular episode is for you if you've heard the words timely and evergreen and have no clue what that is. And if you need a refresher on the pros and cons of these formats, you'll also learn a thing or two.

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Previous Episode

How to Sell ONE Product in Your Content

3 Recommendations

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"How do you focus on selling just one product in your content without your audience getting sick of hearing the same thing over and over?" I've heard every version of this question -- multiple times -- over the last four years.
And today, I'm happy to answer it specifically for one community member (shout Amy Connell, and thanks for the question!) but also for everyone worried about selling inside their content.
This question from the community sparked a great idea I had about covering more of the basic principles of marketing and advertising on this podcast. After listening to this episode, I hope you feel more comfortable making calls to action in your content.
So, get ready to take notes. Pull up a seat, grab your favorite beverage, and take notes on how to sell your first (or next) product inside your content.

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How to Create a Digital Product with Content Backlog

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"What can I do with all of this content I've created? Can I sell it?... But wait. I've already given so much away for free; how will that work?"
Today's episode is for those with a decent amount of content backlog (from your podcast, blog, or YouTube channel) who have been trying to figure out how to create a digital product.
I'm sharing the easiest way to create your first (or next) digital product in 5 steps. We'll journey through the different formats to consider, the platforms I recommend for selling a product, and even specific examples of how I've done this with my content.
If you've been wanting to monetize your free content without starting from scratch, this episode is for you!

Head to krystalproffitt.com/tonic to check out TONIC's brand new designs in their Martini collection from now until June 10th!

The Proffitt Podcast - Timely Vs. Evergreen Content

Transcript Summary

In this episode titled "Timely Vs. Evergreen Content," the host delves into the crucial role of evergreen content in SEO and its long-term impact on audience retention. Exploring the concept of word-of-mouth marketing as the most enduring principle in marketing, she highlights the need to consider platform and audience when deciding between timely and evergreen content. With an emphasis on creating fresh and relevant content without repetition, the host evaluates the importance of timely content which addresses current trends and news, citing popular examples like planking, the ice bucket challenge, and TikTok dances. However, she also highlights the impermanence of timely content, noting its constant changes and potential lack of long-term relevance. Conversely, evergreen content remains consistently valuable regardless of consumption timing and plays a crucial role in SEO, attracting and retaining audiences over time. Evaluate your goals and future plans when creating content, and listen to this episode for insights, examples, and additional resources for optimal content creation and SEO strategies. With nearly 1,000 episodes since 2018, this podcast provides valuable information on timely and evergreen content and promises to engage and inform its listeners.

Transcript

Intro00:01:35.900

I'm gonna say something that I thought would take years, years and years and years and years and years for me to say, as a podcaster. But we're getting close to of creating and published almost 1000 podcast episodes. I know 1000 1000 Since 2018. It's really crazy. And the more that I think about it, I've asked so many questions about content creation, about community about marketing, just so many different things that we have covered on this podcast.

Timely Vs. Evergreen Content Top Questions Answered

What is the difference between timely and evergreen content?

Timely content refers to content that is happening now or is relevant at the present moment, while evergreen content remains relevant regardless of when it is consumed.

Why is evergreen content important for search engine optimization (SEO)?

Evergreen content is important for SEO purposes as it helps content creators reach a wider audience and gain visibility.

How many episodes has the podcast released since 2018?

The podcast has almost reached 1000 episodes since 2018.

How does the host approach the topic of timely versus evergreen content?

The host discusses the topic of timely versus evergreen content and frequently searches for previous episodes to avoid repeating content.

What platform is better suited for evergreen content?

YouTube is better suited for evergreen content, while podcasts can be a combination of both evergreen and timely content.

When should content creators consider upcoming events or holidays?

Content creators should plan content based on upcoming events or holidays that may affect their audience's behavior.

Where can resources for content creation and SEO be found?

Resources for creating content, understanding content creation definitions, SEO, and goals are available in the show notes.

What principle in marketing is considered evergreen?

Word-of-mouth marketing is an evergreen principle that never goes out of style.

What is the host's content strategy regarding timely and evergreen content?

The host considers timely and evergreen content equally important in their content strategy.

How can listeners engage with the host regarding the episode?

The host encourages listeners to share their thoughts on the episode and suggests tagging her on Instagram.

Show more Questions

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