"Seriously though...what is content repurposing?" A question many of you have asked recently. It's not only a concept I've been obsessed with since 2020 when I decided to go all-in on my platforms. It's also the thing people ask me about the most.
Sure, people want to know how to start a podcast. Or how to get their show notes just right or their website. Or what to say for their YouTube CTAs. But most often, I'm asked, "How do you create so much content each week?"
Today's episode is for answering your content repurposing questions. From videos to podcasts to blog posts, we're covering a little bit of everything.
And if you have a question you want to be answered, head over to my PodInbox page to submit one for an upcoming episode.
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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09/27/22 • 34 min
7 Listeners
The Proffitt Podcast - "What is Content Repurposing?" & More Questions Answered
Transcript Summary
In this episode titled '"What is Content Repurposing?" & More Questions Answered', the speaker shares their journey with video content creation, encouraging others to embrace it as an effective way to repurpose content. While preferring not to use videos for their solo podcast episodes, they discuss the benefits of repurposing podcast content for YouTube by creating separate videos using the podcast notes. They highlight the advantages of this approach, including multiple practice opportunities and reduced post-production editing time. The episode also touches on improving the audio quality for repurposed livestreams and the benefits of show notes for increased reach and searchability. The speaker's enthusiasm for content repurposing is evident, and they are excited about launching a program called Radical Repurposing. They define content repurposing as using a single piece of content in multiple ways, emphasizing how it can save time and reduce stress. While their favorite method is video repurposing, they acknowledge that there are various other ways to repurpose content to cater to individual preferences. This episode provides valuable insights and practical tips for those interested in maximizing the impact of their content across different platforms.
Transcript
I want us to go back to January 2022, which in reality sounds like a lifetime ago. But also, I cannot believe that that was just the beginning of this year. Like it hasn't even been a full year since January. And yet so much has changed about my business about my content. And just everything like every so much has changed. And I have never been happier to be creating the content that I'm creating today. I know it makes me sound like such a dork. I'm
"What is Content Repurposing?" & More Questions Answered Top Questions Answered
How can I become more comfortable doing video?
Over time, practice and experience can help you become more comfortable doing video. Gradually exposing yourself to being on camera and recording videos can help reduce any discomfort or nervousness.
What are the benefits of repurposing content through videos?
Repurposing content through videos provides an opportunity to reach a wider audience and engage them visually and audibly. It allows you to leverage different platforms like YouTube and social media, increasing your content's visibility.
Should I create videos for solo episodes of my podcast?
The speaker suggests not creating videos for solo podcast episodes, as it may not provide the same level of interaction and engagement compared to having guests or discussions.
What are some challenges of creating video episodes for a podcast?
Video episodes can be time-consuming to edit and may cause distractions for the speaker. Editing videos requires more effort, which may not be feasible in terms of time and resources.
How can I repurpose my podcast content for YouTube?
To repurpose podcast content for YouTube, you can create separate videos based on your podcast episodes. This allows you to adapt the content for a visual format and engage with a different audience on YouTube.
How can I better plan my podcast content?
The speaker suggests planning podcast content in a notebook and then uploading the notes into project management tools like Asana. This helps in organizing and structuring your ideas and topics for episodes.
Will practicing my content before recording videos reduce editing time?
Yes, practicing the content before recording videos can help you be more prepared and confident, thereby reducing the need for excessive editing. It allows for smoother delivery and saves time in post-production.
How does content repurposing benefit marketing efforts?
Repurposing content in multiple formats provides better marketing opportunities by reaching different audiences through various channels. It allows for broader visibility and engagement, maximizing the impact of your content.
When will the Radical Repurposing program be launched?
The Radical Repurposing program is scheduled to launch in October, as mentioned by the speaker.
What is content repurposing?
Content repurposing refers to the practice of taking one piece of content, such as a podcast episode, and utilizing it in multiple ways across different platforms. This could include transforming it into videos, social media clips, blog posts, LinkedIn articles, and email newsletters, among other formats.
Are there different styles and platforms to repurpose content?
Yes, content repurposing can be done in various styles and across multiple platforms. There is no one-size-fits-all approach, allowing flexibility in adapting your content to suit different channels and audience preferences.
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